Sandra‘s Closet

Louis Vuitton presents the second wave of its leather goods campaign, dedicated to the House’s «New Classics» bags as presented by actresses Alicia Vikander and Léa Seydoux (for the first campaign launch, click here for the previous post). Against the bright blue of a Californian sky, Craig McDean photographs these strong, graceful women and their Louis Vuitton bags.

Alicia Vikander carries the Capucines and Twist designs, while Léa Seydoux opts for the Dauphine and Capucines. The print campaign styled by Marie-Amélie Sauvé will feature in international magazines starting October, alongside a series of short digital films.

LoL, Sandra

Alicia Vicander with the Capucines bag in cream.

My favorite: Alicia Vicander with the Capucines bag in baby blue.

Alicia Vicander with another classic, the Twist bag.

Léa Seydoux and her Capucines choice in black.

Another great choice: Léa Seydoux opts for the Dauphine bag.

© Photographer: Craig McDean
Fashion: Marie-Amélie Sauvé

This month, Gucci presented in New York its new lipstick collections, the first debut from a new Gucci Makeup line ideated under a contemporary manifesto of beauty by Gucci’s Creative Director Alessandro Michele.

The new chapter of the Gucci Beauty story, starts with lipsticks. Exclusively pre-launching on Gucci.com until May 27, Gucci’s three new lipstick collections are in diverse formulations: Rouge à Lèvres Satin with a satin finish, Rouge à Lèvres Voile with a sheer finish, and Baume à Lèvres, a lip balm with a translucent finish.

The campaign, which was shot by Martin Parr, stars Dani Miller, the lead singer of punk band Surfbort, whose music touches on politics, sexuality, mental health and social media, and models Mae Lapres, Achok Majak and Ellia Sophia Coggins. The new Gucci Global Makeup Artist is Thomas de Kluyver.

Gucci Global Makeup Artist @Thomas de Kluyver

Great news is that the Gucci Lipstick Collections will hit the shelves in Switzerland in September 2019 at the new Gucci counter at Jelmoli in Zurich.

LoL, Sandra

Photos: Courtesy of Gucci
@GucciBeauty #GucciBeauty #GucciBeautyNetwork

To accompany the launch of MIU MIU‘s newest fragrance TWIST that stars MIU-se Elle Fanning as the face of the campaign, the Italian fashion house has launched a limited edition collection of TWIST WITH ME T-shirts that celebrate the invigorating spirit of the MIU MIU girl.

Available from now in white in MIU MIU stores worldwide for €390, and from May 14th in black exclusively at miumiu.com. Will you Twist in it?!

Sensual and surprising, the new scent capture the quirky spirit of the MIU MIU girl according to her own Miu-d.

Fresh Top Notes: Vert de Bergamot & Apple Blossom
Sensual Heart Note: Pink Amber Accord
Irresistible Base Notes: Tonka Bean & Cedar Wood

The new Miu Miu TWIST is available for CHF160 (100ml), CHF110 (50ml) and CHF84 (30ml).

LoL, Sandra

Photos: Courtesy of Miu Miu

The second chapter of The Only One story. As though enveloped in a sensual red veil, The Only One 2 builds on the floriental legacy of The Only One line with an intoxicating new scent, suffused with fruity red notes. The Only One’s iconic signature of coffee and violet is reimagined with powdery red roses, the symbol of love and seduction.

Top Notes: Red Berries, Pear and Freesia
Middle Notes: Red Rose Superessence, Violet and Coffee
Base Notes: Tonka Bean and Patchouli

Sparkling like the gems adorning Dolce&Gabbana’s Alta Gioielleria collections, the flacon is reinvented with the hue and lustre of a faceted ruby. The bottle recalls the same iconic color of love and desire as the red ingredients of the fragrance within.

In the colorful campaign shot by the Morelli Brothers in an original trattoria in Trastevere in Rome, British actress Emilia Clarke embodies a modern, empowered woman.

CHF 81.00 (30ml), CHF 115.20 (50ml) and CHF 160.00 (100ml). Available in March 2019.

LoL, Sandra

Photos: © Dolce & Gabbana
#DGBeauty #DGTheOnlyOne #DGTheOnlyOne2 #DGTheOne
Follow @DGBeauty

Match made in heaven I would say. Today, PIAGET unveiled its new global brand campaign. Personally speaking I can see the signature of a woman, meaning CEO Chabi Nouri, behind the way the brand is communicating its vision.

Photographers Mert & Marcus captured top model Doutzen Kroes embracing the energy of the sun and the liberating joy that comes from cheerful, sun-filled moments. To reconnect with herself, one of her destinations of choice is the magical island of Ibiza where the campaign was shot. She is the heroine of a sun-drenched adventure with dangling colorful bangles on her wrist. Modern, luminous and feminine, she walks on «the Sunny Side of Life».

In the photo Doutzen wears the following jewelry:

Possession 18-karat rose gold diamond ring

TO SHOP THE DIFFERENT STYLES OF POSSESSION BANGLES, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of Piaget

Only two weeks ago, I cruised around the beautiful Amalfi Coast and enjoyed the flamboyant and vibrant lifestyle on the streets of Naples. Now, I have found the perfect fragrance that is dedicated to this South Italian lifestyle and pure femininity: DOLCE & GABBANA THE ONE Eau de Toilette.

Such a beautiful scent, a new fresh version of the celebrated fragrance classic that is available now. It is more powdery than the 2015 launched THE ONE ESSENCE Eau de Parfum and the original THE ONE Eau de Parfum from 2006. I am a big fan and needless to say… don’t we all wanna be THE ONE?!

DOLCE & GABBANA THE ONE Eau de Toilette
Oriental Floral

Top Notes: Lily, Bergamot, Mandarin, Lychee and White Peach
Middle Notes: Ylang-Ylang, Orange Blossom and Honeyed Broom
Base Notes: Vanilla, Vetiver and Musk

30ml : CHF 69.00  –  50ml : CHF 93.00  –  100ml : CHF 121.00

The talented British actress Emilia Clarke («Game of Thrones») is the face of the campaign, the new ambassador, gifting the beautiful photos with her irresistible smile and genuine warmth. She’s the one!

Shot in the streets of Naples, with real people living their daily life, the new advertising campaign for The One was directed by the Italian filmmaker Matteo Garrone.

Combining swing and jazz, the Neapolitan joyful soundtrack “Tu vuò fa’ l’americano” (“You want to be an American”) conveys even more happiness and togetherness while celebrating the genuineness and the charm of the Italian culture.

LoL, Sandra

Photos: Courtesy of Dolce & Gabbana Beauty
#DGBeauty #DGTheOne Follow @DGBeauty

I love when the new ad campaigns are released for the upcoming season as I always like to see what the brands have come up with. Louis Vuitton took a cast of mostly young A-list house ambassadors to be featured in the new “Series 7” campaign for the F/W 2017 collection, which takes shape in an industrial world of raw elements and stark lines.

Against this ideal cinematic backdrop photographer Bruce Weber has set a romantic ballet of never-before-seen characters and powerful heroines. Whether massed in groups, paired off, or singled out for solos, these models generate surprise against a multiplicity of décors and visuals. Among the models faithful to Nicolas Ghesquière’s imagination—a feminine cohort that he delights in transforming every season—are some prestigious guests. Riley Keough, Jaden Smith, Sophie Turner, Catherine Deneuve, and Kevin Michel arise like serendipitous interlopers in the photographs’ composition, fitting right in to the modern tale.

I especially like the close-up shot of the fantastic new embellished clutch bag!

LoL, Sandra

Photos: Courtesy of Louis Vuitton 

As you know, I am a huge fan of niche fragrances and haute perfumery. But there is one Maison that has always impressed me with its “commercial” launches and that is GUERLAIN. Founded in 1828, the French perfume, cosmetics and skincare house is among the oldest in the world. Perfumes by Guerlain are often said to be characterized by a common olfactory accord known as the “Guerlinade“. Let me introduce you to the newest creation:

Thierry Wasser at work

This spring, Guerlain, that was acquired in 1994 by the LVMH group, has launched a new fragrance for a strong, free and sensual woman, MON GUERLAIN, orchestrated by Guerlain Master Perfumer Thierry Wasser. The new women’s fragrance is embodied by Angelina Jolie, an icon of modern, multi-faceted femininity.

Angelina Jolie, the face of Mon Guerlain

Why her? “We create perfumes for the women we admire” said Jacques Guerlain, creator of mythical fragrances such as Shalimar, L’Heure Bleue and Mitsouko. Thierry Wasser, Guerlain’s Master Perfumer, drew his inspiration from Angelina Jolie to create a fragrance expressing the idea of the “notes of a woman”: the choices, emotions and dreams that embody modern femininity.

The partnership between Angelina and Guerlain was agreed in Cambodia in December 2015, where she was directing her film First They Killed My Father. It has its roots, however, in Angelina’s childhood memory of her own mother’s love of a Guerlain powder. Angelina Jolie is a filmmaker, Special Envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative. She has donated her entire salary from the Guerlain campaign to charity.

At the heart of the fragrance composition is Tahitensis vanilla – also present in Jicky, Shalimar and Habit Rouge – joined by Carla lavender, Sambac jasmine and sandalwood. Melding fresh and sensual feminine and masculine notes, this audacious accord gives Mon Guerlain its power and modernity.

Mon Guerlain – Carla Lavender

The bottle for the new fragrance revisits the celebrated quadrilobe bottle, inspired by an alchemist’s flacon, designed by Gabriel Guerlain and crafted by Baccarat in 1908. One century later, it is beautifully enhanced by a luxurious glass weight and a golden adornment.

The Mon Guerlain fragrance collection features:
Mon Guerlain Eau de Parfum spray 30ml, 50ml and 100ml
Mon Guerlain Eau de Parfum bottle 1 l

 Mon Guerlain Perfumed Body Lotion 200ml and Mon Guerlain Perfumed Shower Gel 200ml.

LoL, Sandra

Photos: Courtesy of Guerlain

Graphic silhouettes stand out against an immaculate background like an arty collage. For the S/S 2017 ad campaign, Karl Lagerfeld plays with contrasts as he captures the metamorphosis of a contemporary creature, one minute a pop Lolita, the next a cyber punk. Bold colours or black and white, close-ups or bodies in motion, the campaign highlights the explosive combinations from a collection that is feminine and yet ultra-modern.

Both gentle and daring, a dress in navy blue silk crêpe and lace is coupled with the comfort of an embroidered tweed jacket whose motif echoes an electronic circuit board.

Beneath a knitted cardigan the lace of a playsuit in satin crêpe is revealed, while a coat in off-white silk and lace covers a black babydoll worn with suede booties adorned with touch fasteners. Opposites attract as the feminine spirit of lingerie fuses with the singularity of new materials and playful references to the online world.

The silhouettes combine striking pieces and an accumulation of pieces of fine jewellery. A silk jacket with a hypnotic print is embellished with sautoirs and necklaces in white or yellow gold, diamonds and multi-colour cultured pearls, and with rings and earrings in white gold and diamonds, from the Plume de CHANEL, Sous le signe du Lion, Camélia and Ruban collections. The high-tech aesthetic of two J12 watches in white ceramic completes the look.

A series of resin and silvery metal cuffs accessorise a patent leather jacket worn with the BOY CHANEL handbag, the iconic House handbag revisited here in a perforated white leather version.

A fanny pack nonchalantly clashes with a multi-colour cotton tweed jacket and skirt ensemble worn with a yellow crêpe de chine blouse.

Finally booties or ballet flats, low-heeled shoes that play with detail, liberate the movements of this digital Amazon.

Inventive and mischievous, the S/S 2017 campaign recreates the energy of the Data Center Chanel runway show. And the free spirit of the House of CHANEL gazes ever forward to the future.

#DataCenterChanel
#SpringSummer2017

Personally, I am so in love with this open back little black jacket to the right. And Arizona Muse was the perfect model for the campaign. Bravo, Karl Lagerfeld! Well done!

LoL, Sandra

Photos: © Chanel 2017 / © Olivier Saillant / © Karl Lagerfeld

In 2012, my relationship as MONTBLANC ambassador started with the launch of my very own ink Sandra Berry, a fuchsia hue, that was limited to 100 pieces.

My beautiful limited edition Sandra Berry ink by Montblanc.

Now, in 2016, I was honored to be part of their new social media campaign that focuses on the Urban Spirit collection, a brand new leather line defined by its innovative functionality – the ultimate companion for the independent traveller’s daily needs.

Being featured on Montblanc’s Facebook page along with brand ambassador Hugh Jackman, how cool is this?!

For the campaign I had to answer some questions about myself and the city of Zurich:

Favorite place in your city and why ?
I love the area around the Stadthausquai and the Münsterbrücke as it makes me feel like being in Paris. It shows the beauty of Zurich in perfection.

What does Urban Spirit in your city inspires you?
The urban spirit of Zurich is very cosmopolitan, combining Swiss traditions with cultural influences from all over the world. It is a melting pot that inspires me every day just by hearing different languages. Zurich is a metropole and a small little village at the same time, a place where you can do business and feel like being on holidays with its beautiful mountains and stunning lake.

And here are the social media campaign photos shot by lovely Andrea Monica Hug:

Stay tuned for all the details of the look coming up soon!

LoL, Sandra

Photos: Courtesy of Montblanc