The new s.Oliver ON STAGE collection has hit the stores. From now on, s.Oliver will launch a special music inspired collection with one star each year and design his or her stage outfit.
This time, the looks are inspired by two prodigies: Australian guitarist Orianthi and German-Canadian violinist David Garrett. The two musicians are also the testimonials for the campaign.
If you are dreaming of a rockstar allure, you can try your new style without spending too much money. The leather jacket for example costs €249.- and the sparkling waistcoat is around € 60.-.
David Garrett’s concert “Rock Symphonies” on November 24th in Basel is already sold out. You can win 2 tickets in collaboration with tilliate and s.Oliver for a meet & greet that night.
Good luck!
LoL, Sandra
Over the past six months, the Gucci’s Facebook fanbase has more than doubled (almost 3 million by today) making the Italian fashion house the most “liked” luxury brand on Facebook.
Gucci has realized the importance of social media and has come up with some new and interesting ideas to spread the word and to advertise without a huge budget.
“Eye Want You” is the newest coup, a viral video Facebook application that allows users to share their moods with friends through customized video messages from Gucci models wearing the new eyewear from the Gucci eyeweb collection. Based on their own mood, visitors select a message to personalize with sunglasses of their choice and with their own “Eye Want You” message to the recipient. Once created, the video can be shared on Facebook friend’s walls or sent through as a private message.
What a smart move to advertise the eyewear!
LoL, Sandra
