Hypnôse Star Is Boop-Oop-a-Doop

Betty Boop3

First of all, there is no doubt that Lancôme produces the best mascaras in the entire world and the newest creation HYPNÔSE STAR is just a testament to my statement.

For their advertising campaign, inspired by the movies of the 30s, the famous French luxury cosmetics house is calling upon Betty Boop, the sexy cartoon character, and Daria Werbowy. “Betty Boop’s mischievous eyes and innate sensuality are combined with the contemporary spirit and confident femininity of Daria Werbowy,” Lancôme says. “Yesterday’s vintage glamour meets the glamour of today.”

Betty Boo

Wrapped in a sparkling case, Hypnôse Star combines a specially designed brush, which has three patents pending, and a “Black Diamond” effect fluid formula to sculpt lashes. Two flat sides deliver mascara to the lashes, including the shortest ones, while two oblique sides with longer fibers separate and lengthen lashes while fixing them in a curl.

Utilizing two types of wax, Hypnôse Star offers two formulas for light texture and robust volume. Different soft waxes provide a mistake proof application while hard carnauba wax forms a thin film over the entire lash surface and sets the curl.

Available now for CHF 44.-.

Daria

Werbowy wears “Noir Midnight” Hypnôse Star mascara, Ombre Hypnôse eyeshadows “Erika F” I202 and “Strass Black” S310 and “Beige Diaphane” 03 Teint Idole Ultra 24H foundation. Lips are enhanced with “Sequins d’Amour” 170N Rouge In Love lipstick.

Ombre HypnoseNew OMBRE HYPNÔSE eyeshadows are available for CHF 39 each in 24 amazing shades.

Have a look at this super-cute video in which we will learn from Mrs Boop that “all stars have a secret,” before Daria chimes in with Betty’s signature boop-oop-a-doop!

LoL, Sandra

Photos & Video: Courtesy of Lancôme

Jo Malone’s Newest Scent: Blackberry & Bay

Blackberry & bay

Jo Malone‘s newest scent is called Blackberry & Bay. Think about childhood memories of blackberry picking with stained lips and sticky palms – the scent of innocence.

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Master perfumer Fabrice Pellegrin, who shares his time between Paris and Grasse, where he was born as the son of a perfumer, found the inspiration for this beautiful, different new fragrance “out of rambling, autumnal country walks in deepest, mellowest autumn; of blackberry picking in overgrown English woodland; of foraging for perfectly ripened blackberries in rustling hedgerows. I have always wanted to create a fruity fragrance that captures the richness of red and black berries and so I embarked on this journey to create a scent that is full of juicy sweetness, bursting with the sparkling tartness of just ripe blackberries, while playing with the green, leafy earthiness of the bay accord.”
Fabrice also created Paco Rabanne’s Black XS L’Excès.

Top notes: Blackberry and grapefruit
Middle notes: Bay and floral accord
Base notes: Vetiver and cedarwood

Available from September 2012.
In Switzerland at Globus Geneva and Jelmoli Zurich.

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Cologne 30ml (CHF 68.-) and 100ml (CHF 130.-)
Body & Hand Wash CHF 64.- 
Body Cream CHF 99.-
Home Candle CHF 82.-
(All suggested retail prices)

I love this new addition to Jo Malone’s world. Try combining Blackberry & Bay with Lime Basil & Mandarin for added vibrancy with a peppery, citrus zest. Or layer it with Nectarine Blossom & Honey for sweetness with a green, herbaceaous edge.

LoL, Sandra

TW_JMBlackberry_R29F13Photos: Courtesy of Jo Malone