Yesterday night, the Maison Martin Margiela with H&M collection was celebrated in New York. Mena Suvari, Chace Crawford, Alan Cumming, Helena Christensen, Julianne Moore, Sarah Jessica Parker, Selma Blair, Doutzen Kroes, Alexander Wang, and my humble self were some of the over 1 000 guests at the spectacular party on 5, Beekman Street.
The derelict and raw nine-story historical building in the city’s financial distric, housed around a glass-roofed atrium, was the perfect setting for the celebration of Maison Martin Margiela with H&M, decorated in the label’s signature white-painted style. As you can see, people were slack-jawed looking at the gorgeous location.
All celebrities wore already the new Maison Martin Margiela with H&M collection.
Enjoy my photos!
Chace Crawford with me
Me with the beautiful and overly sweet Julianne Moore who said: “It’s an amazing collaboration! Margiela is a beautiful brand – arty, iconoclastic and always edgy. And the quality is always amazing with H&M. Fashion is great because it’s an expression of who you are.”
Sarah Jessica Parker stated: “It’s incredible, so exciting to celebrate one of my favourite designers. They are mysterious and compelling and I’ve been a great fan of Margiela for many years. H&M, well, look at the lines of men and women lined up! It’s a great opportunity for people to have access to great designers. It makes luxury available to everyone. It’s very democratic and I’m all for it.”
Mena Suvari impressed with her lion tattoo.
Gorgeous Selma Blair talked a little about her beautiful newborn baby boy Arthur with me. Mums united!
Selma’s amazing shoes from the Maison Martin Margiela with H&M collection.
Me with Alan Cumming who said: “I’m here to see the lovely Margiela collection. I love the way H&M is doing collaborations with other designers. It’s a great thing, to make clothes stylish and affordable. The collaborations are a great idea, they are really amazing!”
Fashion designer Olivier Theyskens with me
Kayne West
Elena Perminova with me
“I’m a huge fan of Margiela and I love H&M – it’s a great collaboration. I never get surprised by H&M’s choices, every designer they pick I’m interested in. I’m always standing in the queue with my mother in the early mornings. I’ve been a fan of Margiela since the start”, said Helena Christensen.
Topmodel Doutzen Kroes
The collection was shown in an art and dance performace by choreographer Anne Teresa de Keersmaeker in squares of sand and further revealed in special art installations on various floors: artists Daniel Arsham, Frederique Chauveaux and Noemie Goudal, created sculptures, projections and photographs exclusively for the event. After that, DJ’s kept the party going into the early hours.
On the 9th floor of the buliding, a special pop-store was located where guests could shop the Maison Martin Margiela with H&M collection before its official launch on November 15th in around 230 H&M stores worldwide. Unfortunately, when I had finally arrived on the top floor, the best pieces were gone.
What an amazing night and a gorgeous collection – it was all about superlatives! Thank you, H&M, for having me! You guys rock!
LoL, Sandra
Photos of the first collage: Courtesy of H&M – All other photos: © Sandra Bauknecht
