Initialiste – Unlock Your Hair’s Beauty

HairTrendInitialiste

Let me introduce you to the world’s 1st hair and scalp super serum, inspired by 24 years of stem cell research, INITIALISTE by Kérastase. It helps you to reveal hair that feels thicker, looks shinier and is more resistant to breakage*.

Since a couple of weeks, I have been using it now and am completely convinced. My hair feels thicker and smoother. Moreover, through the application, I achieve more volume at the roots.

Kerastase_Initialiste

Benefits
With INITIALISTE, revealing a more beautiful hair fibre is now possible.

– HAIR FEELS THICKER
Hair thickness feels boosted and is lusciously soft

– HAIR LOOKS SHINIER
Hair has a lustrous-looking shine

– HAIR IS MORE RESISTANT
Hair is more resistant – up to 93% less breakage*
(*Breakage to brushing. Instrumental test: classic shampoo and Initialiste vs. classic shampoo alone).

Application
INITIALISTE can be applied directly to the scalp after washing and towel drying the hair. Leave-in treatment: 2 pipettes for fine hair and 4 for normal to thick hair. After applying, delicately massage the serum with the tips of your fingers to evenly distribute the serum over the whole scalp.

Technology
The unique knowledge of L’Oréal Advanced Research combined with the mastery of plant-based biotechnology has inspired Kerastase’s revolutionary formulation INITIALISTE, enriched with Vegetal Plant cells.

After a rigorous selection process that examined different kinds of plants, researchers focused their efforts on the native plant cells of the Malus Domestica, a variety of apple.; the extracts of which were infused in INITIALISTE’s Complexe Régénérateur®.

INITIALISTE is available for € 42.00 / CHF 56.00 (60ml). (In Switzerland in January 2013).

LoL, Sandra

Photos: Courtesy of Kérastase

The Essence of Perfection

Life_Pearl_Cellular_Helena_Rubinstein_serum

New, prodigious and powerful, Helena Rubinstein‘s latest couture treatment, LIFE PEARL CELLULAR ESSENCE, distinguishes itself for the precious and rare active agents of black pearls from Tahiti for an extreme anti-age effect. The Helena Rubinstein Laboratories have learned the secret of the black pearl, giving rise, layer after layer, to ultimate perfection in terms of radiance, surface, form and density.

Smooth and very nourishing is this new serum which is designed to recreate skin as perfect as a pure pearl. Inspired by this jewel of nature, it reveals the complexion’s pearlescent brightness and its even appearance is restored. The skin relief is more even, the wrinkles are polished and the face’s contours are visibly reshaped.

Helena_Rubinstein_Life_Pearl_Cellular2

Over time, the skin progressively loses its capacity to meet its basic needs. I have used LIFE PEARL CELLULAR ESSENCE only for a few weeks and find its restoring effect already outstanding. Its floral green scent of bergamot, iris and vetiver makes its application a true sensory pleasure.

A precious serum – a jewel of technology that will be available in Switzerland in the beginning of December 2012 for CHF 560.00 (40ml) at Jelmoli Zurich, Globus Geneva and Manor Lugano.

LoL, Sandra