Flankers Are Fun

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If a brand sees that a perfume is very successful, it will happen very likely, that new slightly modified versions of the said scent will be launched, as a cross-selling strategy, mostly targeted at the fans of said original fragrance. For spring 2013, many of those flankers will hit the shelves and they are all worth a try. All are light, floral and feminine, everything you need to smell good this summer. And that a beautiful scent deserves a beautiful ad campaign you can see below…

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LA PETITE ROBE NOIRE Eau de Toilette by Guerlain

From the Eau de Parfum, the lighter Eau de Toilette version is not far and it is extremely yummy!

FLORAL FRUITY
Top notes: Jasmine, rose and green accords
Heart notes: Cherry, orange blossom and apple
Base notes: White amber, white musk and patchouli
Eau de Toilette CHF 77.00 (30ml), CHF 100.00 (50ml), CHF 149.00 (100ml)
Available from March 1, 2013 in Switzerland.

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LOVE EAU FLORALE by Chloé

The French fashion house is launching a new romantic version of its iconic Love fragrance family with the fusion of rich floral notes. One of my favorites as I love its powdery aspect.

FLORAL
Top notes: Sweet pea
Heart notes: Green tea
Base notes: Powdery notes
Eau de Toilette CHF 83.00 (30ml), CHF 109.00 (50ml), CHF 128.00 (75ml)
Available from April 15, 2013 in Switzerland.

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SHALIMAR PARFUM INITIAL L’Eau Si Sensuelle by Guerlain

This fragrant novelty is a successor to last year’s fragrance Shalimar Parfum Initial L’Eau, very romantic in a matte glass flacon. Absolutely beautiful!

FLORAL GREEN
Top notes: Green notes, grapefruit, neroli and bergamot
Heart notes: Iris, jasmine and rose
Base notes: Vanilla and tonka bean
Eau de Toilette CHF 97.00 (60ml)
Available from March 1, 2013 in Switzerland.

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FOR HER L’EAU by Narciso Rodriguez

A vivid and delicate floral interpretation of the famous scent. Personally speaking, the perfect body scent, but be careful, it is addictive.

FLORAL WOODY MUSK
Top notes: Peony, cyclamen and jasmine
Heart notes: Lily-of-the-Valley, amber and rose
Base notes: Patchouli and musk
Eau de Toilette CHF 65.00 (30ml), CHF 95.00 (50ml), CHF 135.00 (100ml)
Available from February 2013 in Switzerland.

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VALENTINA ACQUA FLOREALE by Valentino

This new fragrance version is all about summer, nature, the scents of a beautiful garden, very sensual and feminine.

FLORAL
Top notes: Bergamot and orange blossom
Heart notes: Neroli, mimosa, tuberose and jasmine
Base notes: Amber and patchouli
Eau de Toilette CHF 96.00 (50ml) and CHF 122.00 (80ml)
In stores now.

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SIGNORINA Eau de Toilette by Salvatore Ferragamo

This joyful fragrance is ideal for a romantic young and elegant woman. Exceptionally fresh, its is proof that a Signorina can be a different Signorina every day.

FLORAL FRUITY
Top notes: Grapefruit and litchi
Heart notes: Rose oil and rice steam
Base notes: Milk mousse and cashmeran
Eau de Toilette CHF 59.00 (30ml), CHF 89.00 (50ml) and CHF 119.00 (100ml)
Available from February 2013 in Switzerland.

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NINA L’EAU by Nina Ricci

The French fashion house launches a new version of its famous Nina perfume from 2006. Romantic and subtle, fresh fruity and aquatic, it will be perfect for the warm summer months.

FLORAL FRUITY
Top notes: Neroli, mandarin orange, grapefruit and apple
Heart notes: Gardenia, cherry and watery notes
Base notes: Musk
Eau de Toilette CHF 50.00 (30ml), CHF 71.00 (50ml) and CHF 85.00 (80ml)
Available from March 2013 in Switzerland.

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MISS DIOR Eau de Toilette by Christian Dior

The creation of this modern chypre and romantic fragrance is signed by Francois Demachy. The face of the new fragrance is actress Natalie Portman. A truly beautiful new scent that I can only recommend.

CHYPRE FLORAL
Top notes: Tunisian neroli
Heart notes: Turkish and Bulgarian rose
Base notes: Patchouli
Eau de Toilette CHF 108.50 (50ml) and CHF 156.00 (100ml)
Available from March 8, 2013 in Switzerland.

New_Flankers_Beauty_Ads_Scents2013LoL, Sandra

Photo: © Sandra Bauknecht, Stills and Ad Campaign Photos: Courtesy of the Brands

Best Dressed at the 2013 Oscars

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Being in Los Angeles for this one night that Hollywood waits for every year is truly amazing. I have enjoyed every second of being here. The 2013 Oscars mark the first year that the famous ceremony is no longer officially called the Academy Awards. The Dolby Theatre (formerly the Kodak Theatre) in Hollywood was home to a red carpet filled with amazing gowns.

Here is my best dressed list:

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Comprehensive victory: Jennifer Lawrence, who wore a Dior Couture gown combined with a long Chopard necklace draped down her back, won the Best Actress 2013 Oscars for her work in “Silver Linings Playbook” and was the most stunning appearance on the red carpet.

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Glamourous perfection: Amanda Seyfried in a stunning custom Alexander McQueen gown, Roger Vivier shoes, and Lorraine Schwartz jewels.

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So pretty: Amy Adams in Oscar de la Renta

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The biggest fashion trends on the 2013 Oscars red carpet were neutral hues and dramatic dark metallics. White was THE colour like last yearTrains had a major moment. Bright hues were rarely seen, but berry shades made a big entrance as spotted on Jennifer Garner for example. When it comes to Hollywood glitz and glamour, the Oscars never disappoints.

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A radiant winner: Anne Hathaway in Prada and Tiffany & Co. jewlery

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Adele Osars

British singer Adele performed her Academy Award winning song Skyfall (‘Best Original Song’) at last night’s ceremony for the first time wearing a black silk dress with degradé hand-embroidered crystals by Burberry.

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Actress Jennifer Garner and actor-director Ben Affleck arrive at the Oscars, both in Gucci.

And the Oscar goes to…

Best Picture: “Argo.”
Actor: Daniel Day-Lewis, “Lincoln.”
Actress: Jennifer Lawrence, “Silver Linings Playbook.”
Supporting Actor: Christoph Waltz, “Django Unchained.”
Supporting Actress: Anne Hathaway, “Les Miserables.”
Directing: Ang Lee, “Life of Pi.”
Foreign Language Film: “Amour.”

Stay tuned for many more posts coming up from Los Angeles…

LoL, Sandra

Photos: © Getty Images and Sandra Bauknecht, Courtesy of Burberry, ©Joe Klamar/AFP

Estée Lauder Pretty Naughty

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Estée Lauder has launched the limited-edition makeup collection for spring 2013 PRETTY NAUGHTY. Optimistic yet not overly sweet, the world of watercolor pastels is taken to new heights by infusing an urban synthetic vibe for a youthful and modern twist. 
All products are in stores now.

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PURE COLOR SHEER MATTE LIPSTICK
Naked, Rock Candy, Rebel and Demure – CHF 40.00
Skip the lip liner. Shape lips with the slim edge of Pure Color Sheer Matte Lipstick in Rock Candy instead. Apply the Naked shade for a soft matte mix.

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PURE COLOR ILLUMINATING POWDER Tease – CHF 58.00
Start blushing slightly below the highest point of cheek and blend down and away.
PURE COLOR FIVE COLOR EYESHADOW PALETTE Pretty Naughty – CHF 72.00
Play with the five shades that work for day and night.
PURE COLOR SHEER NAIL LACQUER Insatiable – CHF 34.00

Be creative with your nails. Here are some inspirations:
The spring nail pairings techniques combine 2 or more shades to the most stylish newest looks. Nail colours are from the Pretty Naughty and the Heavy Petals collections.

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SKINNY DIPPER
Brush nails with Absinthe. Brush Dilettante over it, from mid-nail to tips. With a toothpick, draw 3-4 thin horizontal stripes of Blue Blood, as fine as you can make them, across the nails.

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PRETTY NAUGHTY
Paint nails with Insatiable from the Pretty Naughty Collection. Then add Chaos in a half “moon” on the right and left sides of each nail, base to tip.

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I’M WITH THE BAND
Brush nails with Coral Cult. Add a broad horizontal stripe of Absinthe across middle of nails.

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PURPLE MOON
Stroke Lilac Leather on nails. Brush Smashed on moon area only.

LoL, Sandra

Photos: Courtesy of Estée Lauder