Sandra‘s Closet

Today, I have more amazing news! I am so excited and cannot wait for the weekend to come. This Saturday, I will be off to Florence to attend LUISAVIAROMA‘s amazing FIRENZE4EVER ON STAGE event. Those of you who have been following me since quite a while know how much fun it will be as I am back for the fourth time. At the end of this post you can find the highlights of the previous editions.

What is FIRENZE4EVER all about?
The cultural heritage of Florence, the most important Italian fashion destination online, the world’s most influential fashion icons, trendsetters and bloggers, an exclusive location and a fantastic live event… these are the ingredients that will spice up the three-day event hosted by LUISAVIAROMA.

This time, it is inspired by the era of rock, punk, grunge… one of the biggest F/W 2013 trends. FIRENZE4EVER ON STAGE is a salute to the music that defined an attitude and the attitude that continues to inspire fashion.

Francesco Mele with his fiancé Bianca Balti for Vogue Brasil August 2012 – She Rocks! by Fernando Lombardi

But it is not only about celebrating fashion, above all, it is an hommage to Florence and investing in its most precious resource: its culture. In fact, this season, it will contribute to the restoration of the fountain in the Vasca dell’Isola (Island Basin) in the Boboli Gardens, where the private Dinner Party closing the event will take place. On the evening of 17th June, the most cutting edge names of the international underground rock scene will be “ON STAGE,” including Francis and the Cats (with the celebrated Francesco Mele) and Goose, the Belgian alternative-electro band described by The Guardian as the link that joins rock, electronic and DJ-set.

An extraordinary edition where art, music and fashion meet between the virtual and the physical, thanks to the support of LUISAVIAROMA.

Some of the highlights of previous FIRENZE4EVER editions that I attended (January 2011, June 2011, January 2012) were for the example the Mulberry tea party book launch, my interview with Laudomia Pucci, the amazing dinner at the church, Pug Dogs for Happy Kids auction and of course all those fun style labs.

Here are my favorites. If you click on the photo, you will be transfered to the previous post.

LoL, Sandra

Photos: Courtesy of Luisaviaroma, style.com, Vogue Brasil, © Sandra Bauknecht

Today, I have some breaking fashion news for you: H&M‘s newest collaboration has been revealed. It is no other than ISABEL MARANT who will bring her French touch to the Swedish brand. With her effortless style, the French designer has created a widely influential and successful take on Paris chic. Mixing urban attitude, boho elegance and rock ‘n’ roll spirit, she delivers a genuine French allure. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. Available from November 14, 2013, in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel will also, for the first time, create a collection for men.

“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.

ABOUT ISABEL MARANT

Born and raised in Paris, she started customising her own clothes while still at high school. A graduate of the famed Studio Berçot, Marant worked her way up the fashion system starting with a jewelry line, then adding knitwear, finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of bohemia and masculine tailoring, grows in popularity season after season.

I am truly excited for this collaboration!

LoL, Sandra

Photos: Courtesy of H&M and Isabel Marant