Estée Lauder has launched a new fragrance, so-called MODERN MUSE. It is the first major perfume launch in a while and the brand’s attempt to get back to the top of the perfume houses.
MODERN MUSE stands for the contemporary woman, who is independent, self-confident and sure of her style. Model Arizona Muse is the face of the new fragrance and her name fits obviously perfectly. During New York Fashion Week, the launch of this new fragrance was celebrated with an amazing party at the Solomon R. Guggenheim Museum in NYC (post coming up shortly), where both, the print and TV campaign for Estée Lauder’s new fragrance, were shot.
Before the event took place, I had the honour to meet and interview Arizona herself. There is something undeniably charming about her… enjoy her answers!
Your name is already telling it. You are a muse to many women around the globe, a modern women – a single mother and a famous model. How do you manage both parts of your life successfully?
I would like to ask this question to all the other mums. I am lucky to have the most amazing help, great nannies and my mum, even that she is not living like me in London, she is extremely close to me. I used to take my son on my business trips when he was smaller. He is now 4 years old, in school, so he stays in London.
Your secret to success?
(Laughs). I don’t see myself that successful. Everyone is so much more successful than me. I look up and admire so many people. There is a lot more to climb. I still feel so young, I am 24 now, but feel younger now than I did when I was 16.
Have you ever felt pressure to inspire people? To be a role model?
I start beginning to feel that. I look to everyone else around me. So it is interesting to feel that other people look at me. I hope that I am setting a good example.
Do you think that your beauty helps you in daily life?
I am a model. So yes, it kind of helps. But I don’t notice things like that. Maybe I should use it more often. (She smiles and asks me the same question. How can I not love her?!)
How did you get your amazing body back after your pregnancy?
I would tell other mothers not to rush it, take one year, be relaxed about it. Breastfeeding helps to burn a lot of calories.
What exercise do you do to stay in shape?
I love yoga. It is more than just physical fitness. It is about balance in your emotional life as well.
Which ones are your favourite fashion designers?
Right now, Louis Vuitton! And also Tregar Delaney. They are an English duo who are friends of mine and they design beautiful clothes with high quality fabrics. They have such great integrity.
Arizona Muse in three words.
Curious – shy – warm-hearted.
Are you nervous before the big event tonight?
Yes, I am nervous. I am even nervous now…
One last question. What do you think of MODERN MUSE?
I love the fragrance because it has a duality to it. It is feminine yet strong. The woods give it a richness, but it also has a lightness with the florals. It is now my signature scent – of course!
Thank you, Arizona!
MODERN MUSE
FLORAL WOODY MUSK
Top notes: Mandarin orange
Middle notes: Tuberose, fresh lily, honeysuckle, dewy petals, Sambac jasmine and Chinese Sambac jasmine absolute
Base notes: Patchouli, Madagascar vanilla, amber wood and soft musk
Available as 30, 50 and 100ml Eau de Parfum.
The fragrance has an innovative ‘dual-impression’ structure of a jasmine and a wood accord. The flowers are most noticeable but not as prominent as you might imagine. The scent is very soft and develops in a very nice and musky way. Personally speaking, MODERN MUSE is an easy-to-wear scent, extremely pleasant and sophisticated. In stores now.
LoL, Sandra
Photos: Courtesy of Estée Lauder and © Sandra Bauknecht
