For the third consecutive year, I was invited by DIOR to Paris for a photo and video shoot to mark the launch of their newest beauty must-haves. Inside a transformed Parisian gallery, the new DIOR ADDICT FLUID STICK and DIOR VERNIS were revealed.
DIOR ADDICT FLUID STICK
I am not joking when I am telling you that this is a real makeup revolution and you will love it. It is the first lip hybrid on the market that can do it all in one single stroke. It is not a gloss, not a lacquer and not a lipstick, it is something completely different, a new technology fluid that you can barely feel, but that delivers maximum color, glossy shine and a “no makeup” feel in one lip color. With the help of its intense, long-hold pigments, the water-based formula and its applicator in the shape of the stick of a lipstick, its application becomes a pure sensory feeling.
Available in 22 shades from April 1, 2014 for CHF 51.50 each.
DIOR VERNIS
As most of you know, I am a huge fan of Dior nail polishes and their top and base coats. Therefore I was a little worried when I heard that Dior has completely reformulated its nail polish palette as I asked myself if it was anyhow possible to improve those fabulous products. Truth is, it was! The new formula intensifies Dior’s manicure know-how, resulting in a salon-worthy finish. If you love gel nail polishes, then be sure to check out the latest from Dior.
Available in 21 shades from April 1, 2014 for CHF 37.00 each.
Lovely Alexandre helped me pick out the perfect shades for my photo and video shoot with Dior.
My nails were designed in a half moon shape in a delicate and seductive violet (338 Mirage) by Dior’s newly appointed Nail Designer Anatole Rainey, my lips colored by Violette in a bright coral (373 Rieuse) and hair done by the uber-fabulous Cyril Auchere.
The video we filmed for the new amazing beauty products can be seen here.
My photo shoot took place in a specially created Digital Gallery designed by Guillaume Lemaitre and Oliver Weppe of GL-OW.
Redefining the artistic experience through projections, atmospheres and striking visuals, the four must-have shades for nails and lips within Dior’s new palette of colors were the inspiration for the art installations. The perfect backdrop for my photo shoot.
The four sophisticated, ultra-trendy it-shades are 754 Pandore, 551 Aventure, 575 Wonderland and 338 Mirage.
I had an amazing time in Paris. A huge thank you to the whole Dior team for this extremely fun photo and video shoot and to Céline for taking some backstage photos! Addict is my Dior!
LoL, Sandra
Photos: Courtesy of Dior, GL-OW and © Sandra Bauknecht
