Moncler Genius

F/W 2018 saw the birth of Moncler’s innovative Genius line – a groundbreaking series of monthly drops in which the iconic French house teams up with trailblazing designers of the moment. The F/W 2019 offering included Richard Quinn, Simone Rocha and 1952 presenting their signature take on Moncler’s key house codes with vibrant patterns from Quinn, elegant British florals from Rocha and bold colour palettes from 1952.

For the newest capsule, Moncler Genius has partnered with no other than Valentino’s Creative Director Pierpaolo Piccioli who states dreaminess, extravagance and traditions as inspiration behind those to-die-for pieces. The colour-block motif used for this collection – an exclusive pattern from Lemlem founder Liya Kebede, whose work supports African artisans.

My favorite pieces are below –  this gown is an avant-garde alternative to classic eveningwear along with the amazing ski jackets that are perfect for every day.

TO SHOP MONCLER GENIUS, CLICK HERE PLEASE.
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LoL, Sandra

Photos: © Moncler
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

The Top 20 Runway Trends for S/S 2020

Just as you were all getting comfortable with your winter wardrobes and discovering the art of dressing sustainably, the close of 2019 has got some of us thinking about our 2020 wardrobe. Shopping needs to be more about investment pieces. From bermuda shorts with blazers to head-to-toe white and tropical prints, scroll through for the biggest trends from the S/S 2020 season here.

LoL, Sandra

There is a reason why Pantone announced it the Color of the Year 2020.

Denim borrows from all manner of eras, from the ’70s to the ’90s, more sophisticated than ever and perfect for everyday.

Putting a twist on the classic suit, designers embraced the Bermuda short suit for spring.

Welcome to the resurrection of the waistcoat. Wear the vest alone to a formal event or get dapper with a tailored three-piece.

This season, designers are encouraging us to get colorful, when it comes to buttery leather.

Extra volume and statement shoulders go well together.

This season, your adventurous spirit is to be celebrated and you are heading to the jungle in these tropical prints.

Subtle may not be their specialty, but these vibrant highlighter-inspired shades know how to make an entrance.

Crochet is getting a cool update come spring, modern with a special touch of Grandma’s handmade technique.

Seventies-style, bohemian rock accents, hippie silhouettes set a modern Woodstock tone.

Your grandparents’ old wallpaper, but make it fashion in the form of a swinging ’60s motif.

The look is most impactful in jacket form – extra style points if it has a contrasting collar.

Those slouchy white suits transition the monochrome set into daily wear. Alternatively, you can opt for upscale in an elegant lace.

There is a new kid in town. A hybrid between long pants and shorts. Too cool!

Thanks to the Khaite hype, crop tops are no longer cutting it – the bra top has officially entered the party, preferably with a pair of tailored pants.

Set your expectations high and keep your inseams higher with the newest versions of hot pants that are so tiny, they might technically be hot (under)pants?

The all-time favorite dot – simply put, the trend shows no sign of slowing, this summer, opt for colourful pieces.

What will 2020 entail? Feathers, feathers, and more feathers, and it won’t be long before they fly into your closets.

It wouldn’t be a spring trend report without some sort of floral reference. This season, designers are honing in on the queen of flowers, the rose.

Tiered dresses and skirts offer volume, high drama, and maximum twirl-ability, perfect for your next black tie gala.

Photos: Courtesy of the Brands

Detox Deluxe: Vivamayr Maria Wörth

Personally speaking, I had never been a fan of detoxing. Until now. After one week at VIVAMAYR Maria Wörth, my view has changed. And so has my life. It is not only a cure, it is a lifestyle. Sounds too dramatic? Only the truth but please see for yourself what happened in this one week in Austria.

When I booked my trip, I didn’t really pay attention to the location. Maria Wörth belongs to the Austrian state of Carinthia. The centre of the resort town is situated on a peninsula at the southern shore of the Wörthersee, where the detox resort is also located. It is just above the Slovenian border. There are many options to get to VIVAMAYR Maria Wörth from Zurich, by train (too many changes of trains), by plane (you can land in Klagenfurt for example and will be picked up from the airport) and by car. I chose the latter, almost 700 km, the route takes you via Munich, Salzburg to Maria Wörth. As the longest part of the trip is on the German autobahn, and as I drive a Porsche 911, I made it in 6.5 hours with one stop on the way at Burger King (not recommendable to eat this kind of food before detoxing, you will understand later why) to VIVAMAYR Maria Wörth.

Finding inner peace at VIVAMAYR Maria Wörth

My goal was: «Take a break from my daily routine. Reduce my stress. Relax and unwind. Feel healthier.» That was exactly what I was looking for. But I had a second reason to go to VIVAMAYR Maria Wörth and that was my dear travel companion, my 17 year-old daughter Anouk. Being stressed with college applications, exams and the typical teenage problems, I observed her graving for unhealthy food, snacks and soft drinks. My maternal advice was unheard and made it even worse. I was convinced if she felt the change nutrition can have on the body and mind herself, she would become more aware of it and enjoy greater balance and health afterwards. And my plan worked out…

My room at VIVAMAYR Maria Wörth and the view from my balcony.

On a Sunday morning in October 2019 during fall break, we drove all the way to VIVAMAYR Maria Wörth. Anouk was skeptical, totally scared she would be starving to death the next week. When we arrived, I was kind of unsure as well. From the outside, it looked more like a private hospital in concrete past the prime of its life than a five star hotel. Inside, it was quiet and we were greeted warm-heartedly by a lovely receptionist who handed us two glass bottles for water that we could carry around during the day. The style itself is quite Scandinavian, white tiles as well as light wood floors combined with natural fabrics in muted colors. Our room was spacious with a beautiful view on the lake.

The world’s most glamorous have been sneaking off to  VIVAMAYR Maria Wörth for dramatic health makeovers. While I was there, Chase Crawford had checked in.

I had read about VIVAMAYR before, supposedly the hottest health and weight loss destination in Europe. Let’s be frank, the world’s most glamorous have been there. Liz Hurley just left and Alber Elbaz, former Creative Director of Lanvin, is coming here yearly for a health makeover. While we were there, Gossip Girl star Chase Crawford had checked in together with German supermodel Anna Ewers. They had the table close to us in the dining room. Let’s be frank, if such a glam couple comes for their first trip together to VIVAMAYR Maria Wörth, it must be cool. At this point, my daughter was on board.

Karlie Kloss photographed by Mario Testing for Vogue UK at VIVAMAYR Maria Wörth

VOGUE UK came all the way to Austria to shoot an amazing editorial with Karlie Kloss and Mario Testino at the famous detox resort. And then there is this fabulous book «The Viva Mayr Diet» by Dr. Harald Stossier, who directs the prestigious VIVAMAYR Medical Centre, and Helena Frith Powell, former serial dieter and author of «Two Lipsticks and a Lover», that promises 14 days to a flatter stomach and a younger you, even while having a glass of wine. Do I have your attention now?

Let me get you started with a sneak preview of facts every girl should know:
Agonising over water or wine at dinner? Make it wine every time!
• Stop eating on the move! Eating when you’re all stressed out is your no.1 enemy.
• Eat a cheese burger really slowly and it’ll be better for you than wolfing down an all-organic fancy salad.
• Never, ever skip breakfast! If you’re really that busy, drop dinner from your day instead.

Changing your lifestyle at VIVAMAYR Maria Wörth…

After one week already at VIVAMAYR Maria Wörth, my stomach that tends to be my week point felt amazingly well, no cramps or tensions, and my skin was absolutely glowing. I felt so good I have decided to incorporate certain things in my nutritional plan and make it my way of life. Let’s face it girls, you are what you eat. But what does the magic at VIVAMAYR?

Serhan Güven, Managing Director VIVAMAYR Maria Wörth, told me about the plans to renovate and built a new clinic next door that will focus on mental issues such as burn-out syndrome or depressions. Funny… I look like the doctor in my bathrobe.

Medical treatments developed by Dr. F.X. Mayr assume we can «become healthy, happy, and more efficient» by temporarily changing our normal diet. Regular (lifelong) fasting leads to greater health by observing specific dietary guidelines and changing eating habits. Every patient at VIVAMAYR Maria Wörth is seen each day by a doctor. I had been assigned to Dr. Werner Zancolo, who explained me that the VIVAMAYR Principle was developed on the basis of modern Mayr medicine, based on the four principles of Rest, Cleanse, Train and Substitute with the goal of integrating and practicing each principle individually for a period of time. The reason why it is so successful and worked perfectly for me is that the dietary guidelines are combined with modern complementary procedures including Functional Myodiagnostics (A.K.) and Orthomolecular Medicine. Tuning into your health and well-being is a memorable experience of self-discovery. «Bring your health back to life» – this is the catchy slogan which is exactly what you are doing at VIVAMAYR Maria Wörth.

Dr. Werner Zancolo performing a tummy massage followed by an Applied Kinesiology test, after which he determined that I was fructose-intolerant.

Once the great team of doctors have treated your condition, proper nutrition combined with exercise and improved mental awareness become the building blocks of your new life.

We arrived on a Sunday late afternoon and our first meal was dinner that is served between 6-7 pm. Everything at VIVAMAYR follows a strict schedule. You are asked to go to bed early pushing the button next to your night table to cut off all electricity that is said to lead to better sleep. In the beginning, it feels more like being in a health jail, than a detox deluxe.

The dining room where you have all your meals at VIVAMAYR Maria Woerth.

In the dining room, the so-called patients eat in silence, mainly dressed in white terry-cloth robes and matching slippers. A sign on each table showing a cell phone, an iPad and a computer, all with a thick red line through them, banned any form of technology or communication with the outside world. The focus should be on the act of chewing as this is an important part of the digestion. Therefore you always get a stale spelt bread. Mayr believed the staler the bread, the more you chew it, therefore the better it is for you. Who would have thought that masticating 40 times before swallowing could be so difficult? But there is method to this madness. Chewing slowly and intensively promotes the production of an enzyme called amylase which helps your gut digest your food more easily. Eat in peace and with pleasure, chew extensively in order to salivate the food well, and avoid raw food in the evening.

All day you can prepare yourself yummy herbal teas.

Very important at VIVAMAYR is that you keep cold liquids separate from mealtimes. You’re asked not to drink for half an hour before and after mealtimes. Something that you should be always doing in order not to dilute the digestive juices. The biggest meals are breakfast and lunch, dinner should be light and small. Something I cannot integrate in my lifestyle as supper is my biggest meal of the day for me also in terms of social aspects.

The food served is very satisfying, even that the portions are not so big. The intense chewing helps.

The nutrition plan is based on the principle of maintaining a healthy acidalkaline balance. For the optimal flow of all metabolic processes, a balanced ratio of acids and bases is important. It is also reasonable to ensure that the food is balanced when it comes to eating: less meat, fish, cheese, white bread, pasta, rice and sugar, but more vegetables, potatoes, mature local fruit and cold-pressed vegetable oils.

No need to suffer…

The transition phase at VIVAMAYR Maria Wörth was extremely tough on me, less on my daughter. The deprivation of caffeine, alcohol and sugar lead to severe headaches. Something that the lovely team at the detox resort is familiar with. You can feel that your body is rebooting which also takes a lot of strength, makes you feel shaky, weak and extremely tired. All the energy goes to your gut that is the center of your health. If your digestive system works well, everything is in the flow. Patients start their morning in general at VIVAMAYR with instructions to drink a large dose of vile, bitter-tasting Epsom salts, which induces a significant bathroom visit. My daughter and I were prescribed the lighter version, magnesium citrate  to help cleanse our guts.

Fighting my back pain with the help of the Detensor spine traction decompression therapy device.

Be prepared that the way to a glowing complexion means being sallow-skinned, with enormous dark-purple circles under your eyes, and some break-outs at your chin. On the third day, I even had to have an IV with pain killers because also my lumbago all of a sudden became severe. Then your transformation begins, all of a sudden, as the week passed, the detox program became more pleasurable. Instead of pining to go home, I wanted to stay and feel even better. My energy levels rose, cellulite, which is a phenomenon of overacidification, my dear ladies, disappeared completely, my skin was glowing and I was in a great mood. Of course I was hooked and wanted to make the VIVAMAYR diet a way of life. And so was my daughter. Her teenage skin problems had diminished only in a few days, she felt less tired and less bloated.

One of my favorite treatments was the oxygen therapy where you «climb» the Mount Everest 5 times in 30 minutes in terms of the oxygen levels. While you do this, you build more blood cells and get more energized.

Be prepared that you will have extra costs due to additional treatments that I highly recommend, I loved the massages, detox foot bath, oxygen treatment and more… The more distraction you have, the easier it is to transition into your new lifestyle.

If you want to make a permanent dent into those belly rings or wobbly knees you’ve got to look a bit further into the future. The difference is that after you understood the concept you’ll be hooked, will have less pitfalls and it will feel normal to follow this regime as it is reaching for your lipstick.

Exercising is as important as your changing your nutrition.

Key facts that I have incorporated in my daily routine and that help me not to be bloated anymore:
 I stopped drinking Coke Zero at all. As your body tries to maintain the acid-alkaline balance, diet pop leaches the calcium out of bones, which can lead to osteoporosis. If you are toxic, you are consuming your own minerals.
• I take the VIVAMAYR alkaline powder on a daily basis which helps to reduce the overacidification of the body that we all most likely have.
• Instead of starting my day with three cappuccinos, I have two matcha teas. The reason for it is very obvious. In the morning our energy levels are high already, when we push them to extreme with caffeine, it has contra-productive effects. Saving the cup of coffee for the time when you are feeling drowsy after lunch, is much better for your health.
• I eliminated raw vegan regimes in the evening, salads only at lunch. The cold raw food is tough on the digestion. I feel so much better since then.
• A big step for me was changing my beloved Kinder chocolate bar in the morning for a healthy breakfast. I mostly eat porridge or fruits with yoghurt and walnuts.

My daughter has absolutely changed her eating habits, makes now healthier nutritional choices and exercises more. I couldn’t have wished for a better outcome.

So close from VIVAMAYR Maria Wörth: Lake Bled is one of the most picturesque spots to visit in Slovenia.

For those who get bored easily, there are plenty of options to do sportive activities or excursions, from Vienna to Klagenfurt, Lake Bled or Ljubljana. You can book them directly with the hotel. My daughter and I for example went one day to Slovenia that is only an hour away by car. VIVAMAYR packed us our lunch so that we didn’t mess up our strict diet. We had such a great time in Austria and will be back for sure this fall. Below you can find some more treatments that you shouldn’t miss…

I always made fun of my girlfriends who attend like pilgrims their respective cure at least once a year. Not anymore. I am a VIVAMAYRista now, too!

LoL, Sandra

So interesting: the bioelectrical impedance analysis (BIA) is a commonly used method for estimating body composition, in particular body fat and muscle mass.

Don’t miss a bath in the Hydroxeur – this hydromassage bathtub with chromotherapy lamps is very relaxing.

Several treatments are designed to support the detoxifying process in your body, such as the full body mud wrap or the electrolysis footbath.

My highlight: a QMS Oxygen Facial that was sensational.

Don’t miss these four previous outfit posts, all shot at VIVAMAYR Maria Wörth:
VivamayrYou Can Do ItChill & RelaxGolden Fall

Photos in cover collage and of Karlie Kloss: Courtesy of VIVAMAYR Maria Wörth and © Vogue UK / Mario Testino, all other photos: © Sandra Bauknecht

OPI Mexico City Collection

Experience the eclectic colors of the world’s most thriving art scene – Mexico City – with OPI’s Spring 2020 Collection. The 12 new nail polish shades draw inspiration from by the city’s vibrant art and fashion scenes, jet-set appeal with trendy locales and award-winning cuisine, and exploration of individual self-expression. See what Mexico City has for your spring look and try on some hot and spicy style with the latest collection from OPI.

The collection will be available from Mid February 2020 in Nail Lacquer (CHF 19.90), Infinite Shine (CHF 24.90) and in GelColor at your manicurist. For more information where to find OPI in Switzerland, click here please.

Top: Telenovela Me About It – Hue Is The Artist? – Mariachi Makes My Day and Mi Casa Es Blue Casa  
MiddleMy Chihuahua Doesn’t Bite Anymore – Viva Opi! – Coral-ing Your Spirit Animal and Mural Mural On The Wall
BelowMexico City Move-Mint – Verde Nice To Meet You – Dont Tell A Sol and  Suzi’s Slinging Mezcal 

Pro tips on longer lasting manicure
•Push cuticles and clean nail beds with alcohol before base coat application
•Always apply some nail polish at the edge of your nails to prevent chipping on tip of your nails

1. Apply OPI Base Coat
Apply OPI Natural Nail Base Coat to the nail surface, increase lacquer adhesion and prevent discoloration.

2. Apply OPI Color
Apply two coats of Nail Lacquer color of choice (I love «Suzi’s Slinging Mezcal» from the Mexico City Collection!), first stroking down the middle of nail and then on each side for complete coverage.

3. Apply OPI Top Coat
Shake OPI Top Coat thoroughly, then apply one coat to each nail to provide a beautiful shiny finish & extended life to your manicure.

LoL, Sandra

Photos: © OPI and © Sandra Bauknecht

My Look: The Kitchen

A celebration of femininity with a punk undertone – something that Christopher Kane knows how to deliver best. This dress is one of my new favorites – worn here in the kitchen of the Maestro Suite at The Dolder Grand. Topped of with this fun Moschino bag, it definitely makes heads turn…. housewife chic at its best!

My look: Lace and duchesse silk-satin mini dress by Christopher Kane, orange ostrich feather cape by Gucci, Betty patent-leather platform pumps by Saint Laurentwashing machine round leather tote bagicon by Moschino and marabou-trimmed crystal clip earrings by Alessandra Rich.

LoL, Sandra

Photos: David Biedert Photography
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

Hôtel Plaza Athénée – A Couture Experience

Chic, stylish and fashion-loving, Hôtel Plaza Athénée in Paris has enjoyed a long love affair with Haute Couture. Favoured by fashionistas, the spirit of couture lives on throughout the hotel in every personalised, hand-tailored detail. The location itself couldn’t be more appropriate, located on the famous Avenue Montaigne, where a century of designers and artists have pursued boldness and passion. On the doorstep you’ll find all the big-name boutiques including Dior, Chanel, Louis Vuitton and Prada.

The House of Dior has a very special connection with the hotel. Back in 1946, Christian Dior opened his first boutique on Avenue Montaigne, inspired by the idea of attracting elegant customers. In homage to his love of the hotel, his collections included creations called Plaza and Athénée. The legendary Dior Bar suit was even inspired by the chic women who frequented the hotel’s bar. Continuing this long relationship, the spa is a Dior Institut decorated with fashion sketches by Christian Dior and photos of his fashion shoots at the hotel.

«Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too.» – Christian Dior

All of the hotel’s beautifully crafted rooms and suites are amazing but if you are a true fashionista and would like to experience something very special, I recommend a stay at the Haute Couture Suite that is entirely dedicated to Dior, something that’s reflected in its signature grey and pink tones. Subtle details like a mannequin, Dior books and a chocolate treat in a fashionable form, all add to the unique appeal.

The history of Haute Couture speaks of its passions in the charming design of this silken suite. A classical French palace ambience fills the living room, bedroom, dressing and bathroom with a sense of splendour, elaborate moldings and silver-leaf detail.

Paris Fashion Week is undoubtedly among the highlights of the year and the Hôtel Plaza Athénée a great spot to stay. In any case, if if it is designer fashion shopping you’re after, well you know all the best boutiques are just a few steps away.

And very importantly if you travel to Paris, don’t forget to buy one of the must-have luxe travel pieces from the collaboration between Dior and Rimowa. This luggage is to-die-for and just hitting the shelves…

LoL, Sandra

Photos: Courtesy of Hôtel Plaza Athénée 

VHS & Chill

Love love love this! Let’s go back to the future this summer and get one of those amazing retro accessories from Louis Vuitton’s S/S 2020 collection. Spotted on the runway, there were bags modeled after VHS cassettes and cases.

Not sure if you are familiar with the DVD’s predecessor – VHS, I definitely am. It was all the rage when I was a kid, finally we were able to tape our favorite TV shows. My mum still has her basement filled with a gazillions of this tapes. Quiet a sentimental memory.

The Louis Vuitton S/S 2020 Video Tape Clutch with its faux magnetic tape strip is my favorite and will range around €4200. Obviously Nicolas Ghesquière will be watching «The Backpack is Back» next season as this is written on the cassette sticker with DIY scrawl. Another quite interesting model is the matching tote bag that looks like a shelf with stacked VHS cassettes. Also a wallet will be part of the collection.

It is not the first time a VHS cassette was the style inspiration for a bag. In 2017, Forever 21, that filed for bankruptcy last year, launched a funny clutch for the price of € 25 with the sticker saying «VHS or Chill». Still, I prefer the Louis Vuitton one…

LoL, Sandra

Photos: © Louis Vuitton and Forever 21

Dior Lady Art #4

A timeless icon, the Lady Dior never ceases to reinvent itself, like today’s woman. For the fourth edition of Dior Lady Art, eleven artists from around the world have participated in the game of metamorphosis by rendering the iconic Lady Dior as a unique piece of art.

Below you can explore the amazing eleven artists and their breathtaking designs. Honestly, I love every single bag… true pieces of art!

LoL, Sandra

LADY DIOR ART BAG, JOANA VASCONCELOS

Joana Vasconcelos delivers a resolutely futuristic ode to love with her interpretation of the Lady Dior, featuring a beating heart illuminated by 300 LEDs.

€5000

LADY DIOR ART BAG, KOHEI NAWA

Like bubbling magma, Japanese sculptor Kohei Nawa’s kinetic creations for Dior Lady Art change in function of temperature and light. 

€6000

LADY DIOR ART BAG, WANG GUANGLE

Inspired by his ‘Coffin Paint’ series, Chinese conceptual artist Wang Guangle creates relief effects and textured movement in rainbow stripes on leather for Dior Lady Art.

€5500

LADY DIOR ART BAG, RINA BANERJEE

Sculptor Rina Banerjee transforms the Lady Dior into a spiritual message evoking universal peace. Her designs bring together organic materials to create a “cabinet of curiosities” for the fourth edition of Lady Dior Art.

€10.000

LADY DIOR ART BAG, JIA LEE

Korean painter Jia Lee transforms the Lady Dior into a pristine canvas imbued with her poetic, emotional vision of nature.

€6000

LADY DIOR ART BAG, RAQIB SHAW

The melancholic beauty of London-based Indian artist Raqib Shaw’s imaginary paradise is transposed onto leather and embellished with dazzling enamel charms for Lady Dior Art. 

€7000

LADY DIOR ART BAG, EDUARDO TERRAZAS

Eduardo Terrazas offers up a precious tribute to Christian Dior, who dreamed of being an architect before becoming a couturier. The Mexican architect drew on Amerindian folk art techniques for his intricate, graphic reinterpretation of the Lady Dior.

€ 4000

LADY DIOR ART BAG, ATHI-PATRA RUGA

African artist Athi-Patra Ruga explores society through the prism of art, crafts and pop culture. In this video, see how he transformed the Lady Dior into a self-portrait, with a spectacular play of embroidery and textured beading.

€12.000

LADY DIOR ART BAG, MARIA NEPOMUCENO

Evoking the joyful atmosphere of Carnival, Brazil-born artist Maria Nepomuceno painstakingly embroidered a heady mix of flowers and mouths on her sensual creation for Lady Dior Art. 

€ 8000

LADY DIOR ART BAG, MICKALENE THOMAS

For Lady Dior Art, American artist Mickalene Thomas creates a graphic landscape evoking Monet’s garden at Giverny. Take a closer look at her vibrant collage and discover how she conceived this dazzling patchwork of embroidered leather and intricate beadwork.

€14.000

LADY DIOR ART BAG, MARGUERITE HUMEAU

French contemporary artist Marguerite Humeau merges hi-tech and tradition with her 3D-printed interpretation of the Lady Dior for her sensual, wave-like work.

€5500

Photos: © Dior

Balenciaga’s Koala for a Good Cause

In response to Australia’s ongoing bushfire crisis and in addition to the Kering Group‘s $1 million AUD donation, Balenciaga has decided to release T-shirts and hoodies that feature an image of the vulnerable Australian Koala.

100% of the proceeds from the sale of these pieces will be donated to the most appropriate local conservation organization selected by the Kering Group and Balenciaga sustainability experts.

Balenciaga’s unisex Australia Bushfire Disaster Koala Hoodie and T-shirt are set to be sold exclusively from today on Balenciaga’s website.

LoL, Sandra

Photos: © Balenciaga and Canva

Clarins and the Generation S

Last month, I attended the CLARINS press conference at 1904 Designed by Lagonda, a new restaurant in Zurich that combines design with Haute Cuisine. In the lounge area, that is open already in the morning for business meetings or to just have a coffee, a red wall catches your eye. The perfect backdrop for CLARINS that are famous for the red thread in their logo.

 Among several novelties one seems really outstanding to me. While everyone is thinking about Millenials or Generation ZCLARINS is working on the Silver Generation, people that are now 60 years or older. The reason is actually pretty obvious. It’s a fast growing population, with 775 M in 2015, 1.2 B in 2030 and a predicted 1.6 B in 2050.

What are women at the age of 60 plus most concerned of? Mature skin is weakend. The skin gets drier due to changes in the lipid structure and there is a lack of radiance and firmness. The glow is missing as micro circulation and vascular reactivity is diminished – around minus 44% at the age of 60. The skin’s fibroblasts are aging and that causes a decrease of micronutrient supply.

CLARINS did clinical tests with several women and divided them in two groups, one half with ladies that looked younger for their actual age and the other half with participants that looked older than they were. The reason for this phenomenon was found in the radiance of the skin. Therefore CLARINS focused on achieving a more luminous skin and developed the luminance index with an inside/outside effect.

The plant discovery for the new formulation was horse chestnut, a symbol for spring and rebirth. In Geneva’s old town, there is a horse chestnut tree whose first bud marks the official arrival of spring on the Promenade de la Treille (Marronnier Officiel). Standing in full new bloom, something we all wish for when we grow older.

Two ingredients of this tree are combined, fruit and organic flower extract, to help the skin to reactivate its micronutrient network and revive its full luminosity. After one month of using the Crème Nutri-Lumière Jour, the skin’s luminance index of 30 women tested increased 12 %. All 4 new textures are based on plant-powered formulas (17 plants of which 10 are organic) for a complete anti-aging action.

CLARINS Nutri-Lumière JourNourishing, Revitalizing Day Cream – CHF 162.00
oil-infused – fresh texture
CLARINS Nutri-Lumière Jour  – Nourishing, Revitalizing Day Emulsion – CHF 162.00
lighter version of the day cream – comforable texture
CLARINS Nutri-Lumière Nuit – Nourishing, Rejuvenating Night Cream – CHF 172.00
night cream oil-infused balm – not greasy at all
CLARINS Nutri-LumièreRenewing Treatment Essence – CHF 73.00
smooth and gentle lotion – toning texture

All four new products are available now online or at the Clarins Boutique & Spa at Gerbergasse 6 in Zurich. The official launch date will be January 27, 2020.

The face of the campaign, Brazilian born Claudia Maria Ferreira da Costa, was with us in Zurich. I spotted her immediately when I came in. A beautiful, confident woman of almost 60 that truly looks much younger than her birth age.

Claudia Maria, can you tell us a little about your career path?

I started modeling around 36 years ago, a long time ago. I worked with Saint Laurent, Dior to name a few and travelled to place such as Paris, and Japan for business. I did that for around 12-14 years. Then I got married and had my two kids. Years later, I discovered this one model, this gorgeous girl where I lived, Arizona Muse. I got her career started and while I did this, the agency got also interested in me as all of a sudden an interest for mature faces came up. That was an amazing opportunity for me at the age of 50. Not many people get to do that. I just went for it and my confidence built up. Now, I take full ownership of that and I find it my mission to represent women of my age group. Also we should take in consideration that at 60, many women start to reinvent themselves.

How did you get into fencing?

I started fencing at the age of 43. My father was a fencer and I always had the curiosity about this sport but as he died a pretty long time ago, I never got to see him practice. Funnily enough, my ex-husband told me once about this fencing club and suggested to give it a try. My kids were little and I lived in this small town of Santa Fe in the US and I just went for it. Just after a few months, I had my first competition and I got hooked. It totally sparked something that I didn’t know I had in me. It showed me first of all how competitive I was and that anything is possible.

«Still learning. Still resilient. Still radiant.» – Claudia Maria Ferreira da Costa

Are you afraid of aging?

I am not afraid of the number 60. I tell people my age. The alternative of not getting older is not being alive, let’s face it. I don’t want to go back to a younger me. For me the sense of vitality is in your mind, your impulse lets you enjoy life. When you turn 60, you know more about yourself, you can embark in newer things and challenges. I feel a certain ownership of my life, much more than I used to feel when I was younger.

What are your tricks to look so amazing?

The basics to feel and look great are the following:
– use sun screen and protect your skin from the sun as much as you can
– drink a lot of water and less wine
– don’t smoke
– and don’t forget that the expression of your inner self, of who you are, transmits on the outside

An advice you would like to share?

Take two words out of your vocabulary and you will be shocked. First, «hope», it doesn’t convey power, it is just a thought of waiting for something. I am not waiting, I am making it happen. Second, «worry». If you have power, than you don’t need to worry. You just make things happen for yourself.

Say yes – that is your operative word. When I stand up, I say to myself, I do whatever it takes. 

Thank you, Claudia Maria, for sparking up our day!

LoL, Sandra

Photos: Courtesy of the city of Geneva, © Clarins and © Sandra Bauknecht