Fashion designer Paul Smith and my favorite place to stay in London, the Brown’s Hotel, a Rocco Forte Hotel in Mayfair, joined forces and unveiled the Sir Paul Smith Suite.
Designed by Paul himself in collaboration with Olga Polizzi, Director of Design at Rocco Forte Hotels, the new suite features a range of custom and vintage furniture, hand-picked artworks, brand collaborations and soft furnishings from the debut Paul Smith home collection.
Drawing on Brown’s Hotel’s history as a favoured residence for literary greats, the suite is designed as a space not only for rest and relaxation, but to spark inspiration and creativity through art and interesting objects, with every detail of the room, from the rugs to the individual art works carefully considered.
The suite features furniture and art that resonates with the designer and his eclectic taste. Several pieces can be found in Paul’s office at his Covent Garden HQ, such as Christopher Simon Sykes’ impressive photograph of Chatsworth House library and, notably, his 1970s leather desk chair by Mario Bellini. As another personal touch, Paul has also selected a small library of art and design books for the room.
Paul Smith says: «Being asked to design a space for such an iconic Mayfair institution is a great privilege – and I’ve had a great deal of fun in the process! Just like Browns does with its rooms, we design every Paul Smith shop differently to celebrate the area’s individuality, which is just one of the reasons the project appealed to me. On a more personal level, I’m so pleased we’ve been able to include objects that inspire me personally and I hope, in turn, they’ll inspire the suite’s guests.»
Several of Paul Smith’s notable collaborations feature heavily in the room, including sofas, tables and leather goods from his recent ‘Everyday Life’ collection with Italian luxury furniture company DePadova; Type 75 lamps from the longstanding partnership with British lighting brand Anglepoise; and checked wool blankets designed by Paul for design company Maharam.
The partnership came about naturally, through Rocco Forte Hotels’ Director of Design Olga Polizzi, who is responsible for the design of each of the individual rooms at Brown’s Hotel and is a long-time visitor to Paul Smith’s Albemarle Street shop.
Further references to the Albemarle Street flagship shop, which is located just metres away from the hotel, are dotted about the room. They include custom Paul Smith + The Rug Company rugs and a Maharam headboard, both of which feature a geometric pattern inspired by the building’s iconic iron façade.
Uniquely quirky details, such as the banana door handles, the fire ‘dogs’ (which have been custom made to resemble Homer, Paul’s first canine shopkeeper), a robot figurine made from a vintage camera, and the striped fireplace tiles, are abundant in the room, a reflection of Paul’s ‘classic with a twist’ philosophy and his trademark whimsical sense of humour.
The Paul Smith Suite starts at £5,500, to book, please click here for more information.
LoL, Sandra
Photos: © Brown’s Hotel
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With lovely Sara Bongiorni from MOSCHINO.
Arriving at the venue with my MOSCHINO family.
With Massimo Ferretti, who is the executive chairman of parent company Aeffe SpA, that he founded in 1980 with his sister Alberta Ferretti. Aeffe SpA owns Moschino.
Having fun with Italian actress Chiara Francini backstage.
