Today, I am writing to share some exciting news about YVY, the Swiss fashion brand that has been making waves in the fashion industry for its innovative designs that cross the boundaries between object, accessory, and clothing.

Yvonne Reichmuth founder and creative director of YVY.

The brand’s biggest ARCHIVE SALE will take place from the 14th to the 16th of April at their studio and online from the 17th to the 20th. The studio’s address is Quellenstrasse 27 in Zurich with opening hours on Friday 14th of April from 10am to 8pm and during the weekend from 11am to 5pm.

The cuban-born American-raised superstar Camila Cabello wore the YVY Spine Harness for her look on The Voice USA recently.

YVY has gained a lot of attention and love from celebrities worldwide. The ARCHIVE SALE features some of the iconic pieces worn by Lady Gaga, Ciara, and Irina Shayk, making it an exciting chance for fans to own a piece of fashion history! Moreover, YVY will have samples and prototypes of some of their bestsellers.

Matthias Breschan, CEO of Longines, Yvonne Reichmuth and Kate Winslet.

Last year, Swiss watchmaking brand Longines entrusted YVY with a new design for the famous rectangular watch of Longine’s DolceVita collection, resulting in four sophisticated timepieces that were revealed in Paris in the presence of Kate Winslet.

Madonna in 2020 in a one-of-a-kind top from YVY’s BRUT collection, handmade in the Zurich atelier with Italian lambskin and delicate Swarovski crystals. 

The aim for YVY’s ARCHIVE SALE is to provide an unparalleled opportunity for the Swiss audience to own exclusive pieces from the collection Swiss made. YVY believes that each piece carries a unique story, and is thrilled to share it with their valued customers.

Lday Gaga herself starred in her Haus Laboratories’s makeup line’s campaign in a top by YVY to underline the empowering effect of a bold eyeliner.

Take advantage of this opportunity to get your dream leather look and follow YVY on Instagram @yvyleather for a first look at the archive pieces. Get exclusive access to iconic pieces worn by celebrities for fashion magazines and press events, as well as one-of-a-kind designs and samples from some of their must-haves at up to 80% off.

LoL, Sandra

Photos: © YVY
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