Welcome to Casa Panerai, the largest Panerai boutique ever opened its doors in the heart of New York City on Madison Avenue. Home to an extensive collection of watches, both historical and contemporary, the store welcomes clients with elements visible from the sidewalk, an LED screen displaying captivating images that convey the brand’s connection to the marine realm and its spirit of adventure, and a larger-than-life iconic luminous green wall clock. Inside, an immersive timeline spanning nearly 30 feet along an original exposed brick wall highlights significant milestones of the Maison’s history in a multidimensional exhibition with materials including reproductions of original mechanisms, copies of patents and certifications and interactive models.
For female wristwatch lovers, the store includes a dedicated zone centered on the Luminor Due Collection. The space features soft, rounded furnishings and an oceanic influence that pervades the room, with walls covered in artisan-crafted variegated blue resin that evokes the kaleidoscopic hues of the sea. To complete Panerai’s heritage and aesthetic sensibility, the interiors feature furniture from Italian interior designers while a coffee bar sits on the upper level to offer a relaxing break.
To celebrate the opening, Panerai presents the new Radiomir Tourbillon Bronzo as a fitting centerpiece for Madison Avenue, a masterpiece that pays tribute to its legendary history and embodies the essence of the Radiomir. Combining technical feat and historical design, Panerai’s first-ever 45mm tourbillon movement is set in a bronze case that showcases a characteristic vintage look. Through the natural oxidation process, the bronze material evolves according to wear and tear, and its seasoned and retro appearance becomes completely different, adapting to the wearer’s individual surroundings and giving each piece a unique patina.
Furthermore, Panerai launches the Luminor BiTempo New York Edition, a special edition available in 212 pieces, which is set in a 44mm titanium DLC case with a grey matte shaded sandwich dial. DLC, also known as diamond-like carbon coating, is a specific treatment technique applied to the titanium material that combines high performance and aesthetical appeal giving the timepiece an unmistakable sleek black look and high hardness and durability.
LoL, Sandra
Photos: © Panerai
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