Furthering the House’s connection to Saint-Tropez, Gucci also announces its collaboration with Loulou Ramatuelle Beach Club, which was home to Burberry last year. For the previous post, click here please. This season until the end of September, the renowned beach club undergoes a captivating transformation, immersing visitors in the world of Gucci.

In occasion of this exclusive partnership Gucci introduces its unique aesthetic to every aspect of the Loulou Ramatuelle Beach Club experience. Umbrellas, sunbeds, towels, cushions, and more are adorned with the House’s signature Interlocking G logo, stripe patterns and a fresh palette creating the ultimate luxury destination for the summer.

The space also hosts a temporary Gucci pop-up allowing visitors to discover the exclusive capsule collection envisioned for Saint-Tropez directly at the picturesque location along with pieces from the Summer Stories collection. For an all-round experience, the bar offers a special a selection of cocktails and menus curated by Giardino 25, the House’s all-day café and cocktail bar in the heart of Florence.

LoL, Sandra

Photos: © Gucci
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