In recognition of World AIDS Day on December 1, M·A·C Cosmetics invites its community in Switzerland to join the fight to end HIV/AIDS by getting the lipstick that gives back 100% to charities helping people impacted by the epidemic.
Funds raised from M·A·C VIVA GLAM lipsticks directly support charities around the world working to reduce new infections and help people currently living with HIV/AIDS. In Switzerland, M·A·C Cosmetics has been working for years with the Geneva-based organization Groupe Santé Genève, which is committed to universal access to health and is particularly active in the fight against HIV, hepatitis and sexually transmitted infections. They organize health promotion campaigns and promote prevention, particularly among people at risk, while helping to improve their quality of life.
«Giving back to our community has always been core to our brand DNA, and we are proud of the incredible strides M·A·C VIVA GLAM has made in helping people affected by HIV/AIDS over the past three decades. However, there are still millions of people around the world who continue to be impacted by the epidemic,» says Aïda Moudachirous-Rebois, Global Chief Marketing Officer, M·A·C Cosmetics. «This World AIDS Days serves as another key moment to rally our community around our mission of creating an AIDS-free generation.»
VIVA GLAM was started in 1994 by M·A·C founders Frank Toskan and the late Frank Angelo who saw the HIV/AIDS epidemic directly affecting their community in Toronto. They created M·A·C VIVA GLAM Lipsticks, which donated 100% of the selling price to organizations serving people impacted by HIV/AIDS. Thanks to this powerful mission, nearly 30 years later VIVA GLAM has raised more than $520 million USD (and counting).
While great progress has been made over the past several decades in reducing AIDS-related deaths and new HIV infections, the fight is far from over. More than 39 million people around the world are currently living with HIV, which continues to disproportionately impact certain populations – particularly young women and adolescent girls, gay and bisexual men, transgender women, and racial and ethnic minorities.
This World AIDS Day, put your money where your mouth is by purchasing a M·A·C VIVA GLAM lipstick at a local M·A·C location or online here.
The Viva Glam lipsticks are available for the retail price of CHF 32 online at maccosmetics.ch and at the M·A·C counters.
LoL, Sandra
Photos: © M·A·C Cosmetics
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