Not quite pink, not quite orange; Pantone’s color of the year has been announced for 2024. The gentle hue — «whose all-embracing spirit enriches mind, body, and soul,» according to a statement by the company — is officially named PANTONE 13-1023 Peach Fuzz.
Subtly sensual, this beautiful shade is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy color highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness. Capturing our desire to nurture ourselves and others, it inspires belonging, recalibration, and finding peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth. Sensitive but sweet and airy, PANTONE 13-1023 Peach Fuzz evokes a new modernity.
Why Was Peach Fuzz 13-1023 selected to be the Pantone Color of the Year 2024?
At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future. We are reminded that a vital part of living a full life is having the good health, stamina, and strength to enjoy it. That in a world which often emphasizes productivity and external achievements, it is critical we recognize the importance of fostering our inner selves and find moments of respite, creativity, and human connection amid the hustle and bustle of modern life.
The Pantone Color of the Year 2024 expresses the desire to want to be close to those we love and the joy we get when allowing ourselves to tune into who we are and just savor a moment of quiet time alone. Its gentle lightness and airy presence lifts us into the future.
«In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.»
Leatrice Eiseman – Executive Director, Pantone Color Institute™
PANTONE 13-1023 Peach Fuzz in Apparel and Accessories
Visually arresting and inviting, PANTONE 13-1023 Peach Fuzz is a nurturing peach tone that inspires us to instinctively want to reach out and touch. Conveying a message of tactility that comes through in sueded, velvety, quilted, and furry textures, luxuriously soothing and soft to the touch, PANTONE 13-1023 Peach Fuzz is an enveloping peach hue that awakens our senses to the comforting presence of tactility and cocooned warmth.
LoL, Sandra
Photos: Courtesy of the Brands
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