Gentlemen, may I have your attention. This is a fashion must: The Damier got reinterpeted by Pharrell Williams for S/S 2024 and it is f…g hot!
DAMOFLAGE / Damier meets camo
Damoflage splices the heritage Damier pattern of Louis Vuitton with camouflage in a reflection of two diverse domains of style, in simultaneous tribute to Pharrell Williams’ long-time friends in Paris.
Employed in three hues across accessories, workwear, indigo denim, pyjama silhouettes, in the intarsia of knitwear and furs, and in the jacquard of tailoring, the pattern morphs the signifier of Louis Vuitton with a defining factor in the personal style lexicon of Pharrell Williams. The outdoor sensibility of camouflage is echoed in colourised landscape motifs featured in prints and jacquards across blanket coats, blousons, pyjamas and shirting, and in coats and bags laser-cut all-over in the Louis Vuitton flower pattern.
DAMIER / Colours starting with yellow
An expression of synaesthesia, primary colours invigorate Louis Vuitton’s classic Damier chessboard graphic.
A foundational element in Pharrell Williams’ early familiarisation with the Maison, the Damier is reimagined in a series of new adaptations. An 8-bit Atari Damier motif created by the American pixel artist ET Artist digitalises the pattern.
Coloured Damier expressions appear in tailoring, pyjamas and denim. The grain of the Damier leather is interpreted in stitch-like 3-D pigment print in outerwear and tailoring. A pied de poule take on the graphic nods at the heritage men’s wardrobe, while a hand-embroidered Damier pearl decoration adorns tailoring, sportswear and workwear.
The collection will be in store starting January 4th.
LoL, Sandra
Photos: © Louis Vuitton
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.
