Balenciaga brand ambassador Nicole Kidman showcases the Rodeo Bag in a new campaign photographed by Mario Sorrenti, alongside Chinese actor and singer Yang Chaoyue, and American model Amelia Gray. The exquisitely crafted instant icon, named for a Drive in Beverly Hills, is customized with a selection of charms.
Their individuality is on display, set against a soft grey field in striking portraits. The Balenciaga Rodeo Bag is crafted in exquisite calfskin with a matte finish. Its one-of-a-kind construction and versatile closure options effect a relaxed attitude. Pre-worn pleats, softened piping, and raw edges call to mind a favorite item worn daily, or an heirloom passed between generations.
Included in the campaign are a selection of charms that are individually added for customization and differentiation purposes. The decorations or their absence imbue each Rodeo Bag with its own unique personality, complementing its wearer’s.
On the S/S 2024 runway, there was also a fully customized limited edition, that is available for € 9500.
LoL, Sandra
Photos: © Balenciaga
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