On February 11th CHANEL opened a shoe boutique in the Bongénie department store, which inaugurated its new address at Bahnhofstrasse 3 in Zurich. This is the first time the House has inaugurated a space exclusively dedicated to shoes in Switzerland.
The 60 square-meter boutique designed by New York-based architect Peter Marino perfectly embodies the House’s aesthetic codes in the emblematic palette of white, beige, black, and gold dear to Gabrielle Chanel.
Outside, a large transparent window offers a glimpse of the boutique and showcases the latest creations, like an invitation to discover the universe of the House. Inside the building, a second window faces the vast entrance hall of Bongénie home to a wide selection of shoes.
From the entrance, a vestibule leads the visitor into a space that is both sophisticated and intimate: elegant tweed sofas, wrought metal consoles and custom-made carpets on the deep black floor compose a contemporary vision of Mademoiselle Chanel’s intimate universe.
The sophisticated elegance of the art furniture lends this new boutique its exclusive character. Everything evokes the purity of lines. Textured wall finishes alternate display shelves with more intimate niches, showcasing the shoe collections.
The new boutique opens its doors with creations from the Cruise collection presented in Marseille last spring and summery designs such as the bow-embellished sandals from the Spring-Summer 2025 pre-collection. More wintery offerings are also on display, such as the thigh-high boots from the F/W 2025 Ready-to-Wear collection. Also on offer are iconic designs in a rich assortment of styles including the two-tone slingbacks and ballerinas.
CHANEL
Bongénie
Bahnhofstrasse 3
8001 Zurich / Switzerland
Opening hours:
Monday – Friday: 10:00 am – 7:00 pm
Saturday: 9:30 am – 6:00 pm
LoL, Sandra
Photos: © CHANEL
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