Louis Vuitton announces Pharrell Williams as its new Men’s Creative Director, effective immediately. His first collection for Louis Vuitton will be revealed this June during the Men’s Fashion Week in Paris.

Pharrell Williams is a visionary whose creative universes expand from music, to art, and to fashion – establishing himself as a cultural, global icon over the past twenty years. The way in which he breaks boundaries across the various worlds he explores aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit and entrepreneurship.

«I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.»  declares Pietro Beccari, Louis Vuitton’s Chairman and CEO.

Billionaires Boys Club

Pharrell Williams is a visionary recording artist, producer, songwriter, philanthropist, fashion designer, and entrepreneur with 10B combined global music streams to date. He excels as a fashion designer and entrepreneur with his Billionaire Boys Club and Ice Cream apparel among other brands. In the fall of 2019, Williams teamed up with David Grutman and opened both Swan and Bar Bevy in Miami’s Design District, and The Goodtime Hotel in 2021. In 2020, Pharrell founded Humanrace™, a product company with a mission to empower all individuals in their pursuit of wellbeing across product and people.

LoL, Sandra

Pharrell Williams’ The Goodtime Hotel 

Photos: © Louis Vuitton / Erik Ian – Billionaires Boys Club – The Goodtime Hotel
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