Welcome to Marjendi! Initially presented as a part of the multi-collab Resort 2023 collection at New York Fashion Week last September, which saw the Italian luxury house partner with the likes of Tiffany & Co., Sarah Jessica Parker and Porter to co-design key classics to celebrate the 25th anniversary of the FENDI «Baguette» Bag, the FENDI by Marc Jacobs capsule collection will be available online and in-stores starting on May 11.
First, though, a word on the New York connection. Sex & the City made the Baguette famous. Secondly, Marc Jacobs and Jones go back to their days together at Louis Vuitton, when Jacobs hired Jones to come on board as LV’s menswear creative director in 2011. Thirdly, thinking back, Marc Jacobs was one of a the first serial collaborators himself, see Stephen Sprouse, Takashi Murakami, Richard Prince, and Yayoi Kusama. So it all comes perfectly together.
«I called Marc up and asked him if he wanted to design a collection for Fendi. I haven’t been involved at all,» Jones said to US Vogue. «We worked side by side during fittings. We were doing ours, he was doing his. I’m looking very much at 1997 and I think Mark’s is fresh and now.»
For his take, Jacobs developed a «Fendiroma» logo. He mixed up his own brand codes with Fendi’s, creating a calfskin Baguette emblazoned with the words «The Baguette,» playing off his «The Tote» designs. Marc Jacobs’ Fendi collection sees exaggerated, platformed, oversized, monochromatic silhouettes, with florescent touches across men’s and women’s ready-to-wear.
«In its sinuous lines and elongated forms, the ready-to-wear collection echoes New York’s ‘Gilded Age’ in shape and yet these are ‘everyday’ items of today made into part of the mythology of the city. Here, both fantasy and reality come into play,» the Italian fashion house shared in a press release. Colors range from silvery, glittering, grey, white, fluo yellow, and black with a total Y2K vibe.
I personally love the baguette hoodies, where the front pocket features the full dimensions of the Maxi Baguette bag. The collection also includes jewelry that takes the bow motif taken from the runway, double sole Fendi Domino sneakers (so ’90s), cat-eye sunglasses and extravagant, gigantic, upcycled fur hats.
The Fendi x Marc Jacobs collection is a fashion dream coming true…
CLICK HERE FOR YOUR EXCLUSIVE PRE-ACCESS TO THE COLLECTION.
LoL, Sandra
Photos: © Fendi
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