Italian designer Alberta Ferretti announced that she is stepping down as creative director of the eponymous brand she founded more than 40 years ago. The S/S 2025 collection that the brand presented last week during the Milan fashion week was the last one carrying her signature.
«On Sept. 17th, you attended my last fashion show,» Ferretti wrote in a letter sent out by email. «I believe that at this point of my career it is a right and conscious choice to pave the way for a new creative chapter for the brand I founded and which will continue to bear my name.»
The new creative director for the Alberta Ferretti brand will be announced in the next few months, the group said, adding that Ferretti will retain her role as vice president of Aeffe, which also owns brands Philosophy di Lorenzo Serafini, Moschino and Pollini.
Together with her brother Massimo, Alberta Ferretti co-founded Aeffe S.p.A.
Ferretti, who grew up in her family’s dressmaking shop before opening her own boutique as a teenager, has remained true to her signature gentle feminine silhouettes since the launch of the brand in 1981.
«The Alberta of that day is in many ways still the Alberta of today, even if in the meantime a small family business has become a company with 1500 employees,» she wrote further.
Beautifully said. Thank you, Alberta, for the magic of all those years.
LoL, Sandra
Photos: © Sandra Bauknecht / Courtesy of Alberta Ferretti
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