Fashion talks a big game when it comes to inclusion, but few brands can actually back it up. In September 2018, Feriel Moulaï shot to fame making her debut as the first hijabi model in history to walk at Paris Fashion Week when she appeared on the Koché S/S 2019 runway and Fendi casted Jill Kortleve and Paloma Elsesser for its F/W 2020 runway show in Milan. They were the first «plus size» models to walk in a Fendi show ever. Such a breath of fresh air…
Halima Aden in a Tommy Hilfiger burkini for the Sports Illustrated last month.
This weekend, Tommy Hilfiger, one of America’s most well known fashion labels, has just unveiled its first hijab. Joining the multi billion-dollar modest fashion industry, this is not the first time the brand has designed with modesty in mind, however, as it recently dressed hijabi model Halima Aden in a custom-made burkini.
Hilfiger’s first-ever hijab
Launching on 24 August for purchase globally in select stores and online, Hilfiger’s hijab will come in a fine, woven jacquard boosted with light shimmer via a glittering metallic thread dubbed as soft lurex. Decorated with the initials TH in a tumbling block pattern, the hijab serves up a breathable, lightweight and chic option for the everydays.
Early adopter: in 2016, Dolce & Gabbana launched a collection of hijabs and abayas.
The decision for the launch is surely business-driven as the State of the Global Islamic Economy report presents the continued momentum of the Islamic economy, projecting the modest fashion industry to be worth an estimated £226 billion worldwide.
A number of luxurious brands, such as Giorgio Armani, Dolce & Gabbana, Burberry and DKNY, have all produced pieces or entire collections aimed specifically at the modest market.
The Japanese company Uniqlo has unveiled a collaboration for F/W 2020 with British hijabi designer Hana Tajima. Embodying a rich sense of cultural diversity, this exclusive collaboration line features elegantly simplistic yet considered pieces, offering comfortable, versatile clothing for all women of all backgrounds, regardless of age, race, culture or belief.
LoL, Sandra
Photos: Courtesy of the Brands, © TOMMY HILFIGER, @HALIMA
Me wearing the «
Turning the mask around, you can see the immaculate craftsmanship. 
Made from organic cotton, those 100% compostable face masks embrace a unique Cradle to Cradle CertifiedTM approach to design, which follows nature’s model of circulating resources in a healthy, efficient way. No additional materials are required and precious resources are protected, thus ensuring a sustainable approach. The masks have been designed and manufactured to ensure the best possible fit, are reusable and can be washed at up to 70°C.
The single most popular material of the entire season was humble raffia, plant-derived, biodegradable, promising that your new It bag will have less of an environmental impact.
If there’s one accessible trend to cop next season, it’s the rope belt – at least you can find one at your local hardware store.
Gold buckles, set with rhinestones, embellished with animals as lucky charms, belts play an important role. If you are among the fashion-forward, opt for colorful choices.
Flower pins elevate every summer look to new heights.
This summer, brighten up your wardrobe with sunny shades of yellow and green, or an unexpected shade of blue.
Dust off your silk scarf collection for the next season, as they were worn around the head on several runways.
When it comes to choose your new bag, think big and soft. Many beautiful XXL editions large enough to fit all of your life’s belongings.
This season, chains get bigger and bigger.
Earrings are going solo next season. Just look for a statement-making piece enough to stand on its own.
Hoop earrings never really left, but get ready to see them multiply in size next season.
Hats make a grand comeback and guarantee that all eyes are on you.
With the preppy trend all over the runways, loafers were seen modernized in different shapes.
Thanks to Bottega Veneta’s Daniel Lee for making strong square toes, the decade’s most experimental shoe silhouette are trending more than ever.
Another trend thanks to Daniel Lee, chain accents are a must for your summer footwear, consider them built-in anklets for your shoes.
Sunglasses come in all shapes with a focus on major color, enjoy those new fantastical shades in every hue under the sun.
If sneakers have lost their luster on the runways, ever-practical platform and flatform sandals have emerged as fanciful and comfortable alternatives.
The classic Mary Jane pumps have taken a backseat over the last decade, now they are making their comeback in bold, whimsical, and playful designs.
From espadrilles to sexy sandals, lace-up shoes are the move come spring and summer. If you really want to be trendy, lace them up right over your pants to be ahead of the fashion tribe.
Moschino F/W 2014
Jeremy Scott celebrated the launch of the capsule with a special event in Shanghai.
