Sandra‘s Closet

I have to admit that when I saw the new Saint Laurent campaign yesterday, I didn’t dare to post it because of April Fools’ Day. But this is no joke! Marilyn Manson, the ’90s rocker, is the new face. Of course, this has nothing to do with the image we have had of the brand so far. Looking closer, Hedi Slimane‘s pick may not be as surprising as it seems.

For F/W 2013, the designer’s went for grunge-heavy designs, mixing plaid shirts with babydoll dresses. First, I didn’t like it at all but slowly I am getting used to this high street look in good quality. Recently, I had a conversation with another fashion editor who said “probably he is already one step further ahead of us…” and that made me think. She might be right…

LoL, Sandra

Photos: Via style.com

Some exciting news for my Swiss readers: The new Marc by Marc Jacobs S/S 2013 ad campaign was shot in Zurich-Wollishofen by Jürgen Teller at the Rote Fabrik and the male model is no less than Eli, the son of entrepreneur Carolina Müller-Möhl.

His mum told me the story that I found particularly sweet. Carolina was asked to participate in a charity project for the Kunsthaus Zurich in collaboration with Jürgen Teller. She brought Eli to the shoot. The famous photographer saw his potential and started to take photos of him.

When he showed those to Marc Jacobs, they both agreed that Eli had to be the face of the new campaign. Well deserved – what a success story! I am sure that we will see more of Eli in the near future…

LoL, Sandra

Photos: Courtesy of Marc Jacobs

Part Two of my “Flankers Are Fun” story is dedicated to the seductive and floral aquatic new scents that can surely be pretty addictive. (For Part 1 click here please).

FAN DI FENDI Eau Fraîche by Fendi

The famous Italian fashion house launches every season its iconic Baguette bag in new interpretations. The same goes for its iconic scent that is scheduled to be released in a fresher version, the new edition of the Fendi perfume this spring.

FLORAL AQUATIC
Top notes: Bergamot, lemon and cardamom
Heart notes: White flowers and green tea leaves
Base notes: Leather and woody notes
Eau Fraîche CHF 93.50 (50ml) and CHF 114.00 (75ml) 
Available in Switzerland from March 1, 2013, exclusively at Marionnaud.

ACQUA DI GOIA Eau Fraîche by Giorgio Armani

Introducing a new experience of radiant and natural femininity, the new scent is a fresher, luminous and more delicate version of the iconic fragrance.

FLORAL AQUATIC
Top notes: Grapefruit, Primofiore lemon and mandarin zest
Heart notes: Ylang-ylang, water jasmine and a jasmine tea accord
Base notes: Cedarwood, brown sugar and musk
Eau Fraîche CHF 91.00 (50ml) and CHF 119.00 (100ml) 
Available in Switzerland from April 2013.

EAU LEGERE by Bottega Veneta

This year, a new version of the self-titled debut fragrance from 2011, the Italian fashion house’s second scent Eau Légère will be coming out, which will offer more freshness and clarity.

LEATHERY FLORAL CHYPRE 
Top notes: Bergamot and pink pepper
Heart notes: Gardenia and jasmine
Base notes: Oak moss and musk
Eau de Toilette CHF 79.00 (30ml), CHF 109.00 (50ml) and CHF 134.00 (75ml) 
Available in Switzerland from March 4, 2013, exclusively at Marionnaud.

HYPNOTIC POISON EAU SECRETE by Christian Dior

Hypnotic Poison was introduced in 1998 (one of my favourite fragrances); and this year, the lighter version Hypnotic Poison Eau Secrète will see the light of day, smelling of fatal attraction, extreme sensuality and seduction.

ORIENTAL VANILLA 
Top notes: Bergamot, mandarin and orange
Heart notes: Neroli and jasmine
Base notes: Vanilla
Eau de Toilette CHF 105.00 (50ml) and CHF 149.00 (100ml)
In stores now.

LoL, Sandra

Photo: © Sandra Bauknecht, Stills and Ad Campaign Photos: Courtesy of the Brands

Karl Lagerfeld has chosen Tilda Swinton to be his heroine in the advertising campaign for the Pre-fall 2013 Métiers d’Art Paris-Edimbourg collection. Her unique personality, charisma and allure have charmed the House of CHANEL: “Tilda perfectly embodies the Paris-Edimbourg collection. She is of course Scottish, but more than that she is a modern woman, a timeless icon of elegance,” declared Karl Lagerfeld. Discover the campaign in May 2013.

LoL, Sandra

Photo: © Olivier Saillant – Courtesy of Chanel

If a brand sees that a perfume is very successful, it will happen very likely, that new slightly modified versions of the said scent will be launched, as a cross-selling strategy, mostly targeted at the fans of said original fragrance. For spring 2013, many of those flankers will hit the shelves and they are all worth a try. All are light, floral and feminine, everything you need to smell good this summer. And that a beautiful scent deserves a beautiful ad campaign you can see below…

LA PETITE ROBE NOIRE Eau de Toilette by Guerlain

From the Eau de Parfum, the lighter Eau de Toilette version is not far and it is extremely yummy!

FLORAL FRUITY
Top notes: Jasmine, rose and green accords
Heart notes: Cherry, orange blossom and apple
Base notes: White amber, white musk and patchouli
Eau de Toilette CHF 77.00 (30ml), CHF 100.00 (50ml), CHF 149.00 (100ml)
Available from March 1, 2013 in Switzerland.

LOVE EAU FLORALE by Chloé

The French fashion house is launching a new romantic version of its iconic Love fragrance family with the fusion of rich floral notes. One of my favorites as I love its powdery aspect.

FLORAL
Top notes: Sweet pea
Heart notes: Green tea
Base notes: Powdery notes
Eau de Toilette CHF 83.00 (30ml), CHF 109.00 (50ml), CHF 128.00 (75ml)
Available from April 15, 2013 in Switzerland.

SHALIMAR PARFUM INITIAL L’Eau Si Sensuelle by Guerlain

This fragrant novelty is a successor to last year’s fragrance Shalimar Parfum Initial L’Eau, very romantic in a matte glass flacon. Absolutely beautiful!

FLORAL GREEN
Top notes: Green notes, grapefruit, neroli and bergamot
Heart notes: Iris, jasmine and rose
Base notes: Vanilla and tonka bean
Eau de Toilette CHF 97.00 (60ml)
Available from March 1, 2013 in Switzerland.

FOR HER L’EAU by Narciso Rodriguez

A vivid and delicate floral interpretation of the famous scent. Personally speaking, the perfect body scent, but be careful, it is addictive.

FLORAL WOODY MUSK
Top notes: Peony, cyclamen and jasmine
Heart notes: Lily-of-the-Valley, amber and rose
Base notes: Patchouli and musk
Eau de Toilette CHF 65.00 (30ml), CHF 95.00 (50ml), CHF 135.00 (100ml)
Available from February 2013 in Switzerland.

VALENTINA ACQUA FLOREALE by Valentino

This new fragrance version is all about summer, nature, the scents of a beautiful garden, very sensual and feminine.

FLORAL
Top notes: Bergamot and orange blossom
Heart notes: Neroli, mimosa, tuberose and jasmine
Base notes: Amber and patchouli
Eau de Toilette CHF 96.00 (50ml) and CHF 122.00 (80ml)
In stores now.

SIGNORINA Eau de Toilette by Salvatore Ferragamo

This joyful fragrance is ideal for a romantic young and elegant woman. Exceptionally fresh, its is proof that a Signorina can be a different Signorina every day.

FLORAL FRUITY
Top notes: Grapefruit and litchi
Heart notes: Rose oil and rice steam
Base notes: Milk mousse and cashmeran
Eau de Toilette CHF 59.00 (30ml), CHF 89.00 (50ml) and CHF 119.00 (100ml)
Available from February 2013 in Switzerland.

NINA L’EAU by Nina Ricci

The French fashion house launches a new version of its famous Nina perfume from 2006. Romantic and subtle, fresh fruity and aquatic, it will be perfect for the warm summer months.

FLORAL FRUITY
Top notes: Neroli, mandarin orange, grapefruit and apple
Heart notes: Gardenia, cherry and watery notes
Base notes: Musk
Eau de Toilette CHF 50.00 (30ml), CHF 71.00 (50ml) and CHF 85.00 (80ml)
Available from March 2013 in Switzerland.

MISS DIOR Eau de Toilette by Christian Dior

The creation of this modern chypre and romantic fragrance is signed by Francois Demachy. The face of the new fragrance is actress Natalie Portman. A truly beautiful new scent that I can only recommend.

CHYPRE FLORAL
Top notes: Tunisian neroli
Heart notes: Turkish and Bulgarian rose
Base notes: Patchouli
Eau de Toilette CHF 108.50 (50ml) and CHF 156.00 (100ml)
Available from March 8, 2013 in Switzerland.

LoL, Sandra

Photo: © Sandra Bauknecht, Stills and Ad Campaign Photos: Courtesy of the Brands

Here is your exclusive preview of Longchamp‘s new S/S 2013 video that will debut tomorrow on February 12, 2103. This awesome campaign will put you in a good mood. Turn up the volume and you should be dancing…

I have to admit that I am sometimes feeling like Coco Rocha at the security check. I feel the urge to get those grumpy people to smile.

The old TWA terminal’s minimalistic design at JFK in New York reflects the architectural theme of the new S/S 2013 collection. Highlighting the season’s star bags: Longchamp 3D, LM Cuir and Gatsby Sport, Coco Rocha is set in scene as the glamorous, cosmopolitan traveler running to catch her plane, grabbing her bags from the luggage carousel, and passing through security.

The S/S 2013 collection is also dominated by the Finca Luisa statement print in saturated shades, structured shapes and an architectural vision. Exclusively created for Longchamp, this graphic motif was inspired by the houses characteristic of South American estates (finca in Spanish) and is a playful tribute to the Mexican architect Luis Barragàn, celebrated for his use of bold block color.

LoL, Sandra

Longchamp 3D Bag

Longchamp Gatsby Sport Bag

Stills, ad and runway photos: Courtesy of Longchamp, Photos showroom: © Sandra Bauknecht

“Diamonds are a girl’s best friend” could be easily changed to “Swarovskis are a girl’s best friend”. Those crystals sparkle, glitter and reflect the light just beautifully. This can be seen in perfection in the Austrian house’s new advertising campaign, created by Ronnie Cooke Newhouse, and photographed by award-winning British photographer Nick Knight.

It features Supermodel Candice Swanepoel in a variety of poses as an action woman – sleek, confident and accessorized with dazzling sporting gear made with SWAROVSKI ELEMENTS including a motorcycle helmet, dumb bells and skiing goggles. The radiance of Swanepoel’s beauty and her exquisitely crafted fantasy props is juxtaposed with Knight‘s stunning still lifes of lush freshly-cut garden roses, sprinkled with dewdrops of crystal stones.

Check out these cut behind the scenes shots of Swarovski’s global media campaign, that can be seen exclusively here on Sandra’s Closet. I am dying for this helmet.

If you want to get your hands on some Swarovski sparkle, check out the newest summer collection TROPICAL PARADISE that will take you on an exotic journey.
Destination? Latin America!

Creative Director Nathalie Colin explained, “I was strongly influenced by my travels in Brazil and Mexico, where I discovered intense creative energy and joie de vivre.” Signature Swarovski techniques such as Pointiage®, faceting, and the pavé setting, are evident throughout the collection along with an array of vibrant colors that conveys the festive spirit of Tropical Paradise. Turquoise tones symbolize the clear waters of the seas of Acapulco, beetles appear beside dragonflies and pink flamingos, all inspired by the diversity and exuberance of South America.

My favourite piece: Texture Big Shape Necklace
Wouldn’t that be just the perfect statement necklace? It could be worn in a casual way over a grey sweatshirt or would be complementing an evening gown perfectly.

During Paris Fashion week, I was able to browse through this beautiful collection at the stunning showroom, located at an inner courtyard on the famous Rue Sant Honoré. Enjoy those extraordinary pieces!

LoL, Sandra

Photos: Courtesy of Swarovski and © Sandra Bauknecht
Campaign Photos: Swarovski 2013 Ad Campaign ©Nick Knight

The Mercedes-Benz Fashion Week Berlin has taken place this week and the new CLA has premiered. Fittingly, it also stars alongside top model Karlie Kloss in Ryan McGinley‘s fashion film under the creative direction of Jefferson Hack that you can now see in full length at the end of this post. A striking beauty stands alone, surrounded by an imposing landscape, dark clouds gathering ominously behind her; she has two expressive and powerful companions, “her angels”, – a white horse and the Concept Style Coupé.

Karlie Kloss, originally hailing from Chicago, Illinois, has been setting the fashion world alight since her discovery aged 13. Walking for everyone from Karl Lagerfeld, Marc Jacobs to Louis Vuitton, she recently renewed a two-year contract with Christian Dior. She looks stunning in the short movie, wearing her pretty Chloé outfit in all white next to a mysterious white horse.

Live from Berlin: The protagonists of the F/W 2013 fashion film, creative director Jefferson Hack, photographer Ryan McGinley, top model Karlie Kloss and Anders Sundt Jensen next to the new CLA that celebrated its world premiere at the Mercedes-Benz Fashion Week Berlin.

I totally adore Karlie’s new hair style and you?

LoL, Sandra

Photos: Courtesy of Mercedes-Benz and © Nass / Brauer Photos for Mercedes-Benz

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Let’s have a look at Miu Miu‘s S/S 2013 ad campaign that is formed of a series of mise-en-scenes and still lives, in a mysterious domestic setting. The muted tones and painterly light of the theatrical setting highlight the vibrant vitality of the cast.

Photographed by Inez Van Lamsweerde and Vinoodh Matadin in New York, the campaign follows Miu Miu’s tradition of subverting traditional advertising imagery, this season offering a fresh view of contemporary femininity, rich with nuance and authenticity. High and low materials meet in rooms that have no sense of time or place, bleached wooden paneling and ruby red satin mirroring the duality of materials in the collection.

The cast itself embodies the many facets of a woman’s personality, femme fatales and innocent ingénues, playful belles and nostalgic beauties. This diverse constellation of women share their own private language, in an intimate series of poetic interactions. Nonchalant groupings and abstract close ups reflect both a harmonious closeness and their distinct individuality. Looking in through doors and windows that seem to lead to another world, we encounter a new kind of elegance in this seductive celebration of contemporary femininity.

Rich chocolate Shibori dip-dye mink jacket

One thing all these women have in common? Their desire to own one of Miu Miu’s unbelievable fur pieces! For the post of the S/S 2013 show, click here please.

LoL, Sandra

Travertine Shibori dip-dye mink jacket

Caramel and raspberry handmade Shibori dip-dyed fur stole

Soft grey and black handmade Shibori dip-dyed fur stole

Photos: Courtesy of Miu Miu

Awakening in a dream, Mulberry has released its new seasonal campaign, shot by my favourite photographer Tim Walker, starring model Meghan Collison, directed by Ronnie Cooke Newhouse and inspired by the ethereal colour palette of Emma Hill’s S/S 2013 collection.

The campaign features key looks from the new collection, showcasing beautiful, reimagined English tailoring, coats and capes layered over dresses and fresh interpretations of print design, classic outerwear and leatherwork.

The new multi-functional Willow Tote (see photo above in biscuit), first launched on the S/S 2013 catwalk, is a focal point of three of the images, a beautiful yet common-sense structured bag with elegant clean lines and timeless appeal.

The Cecily (see above) and Cecily Flower Tote (see second photo from top) are also featured, as well as Mulberry’s icon Bayswater, pictured in sumptuous ostrich (see first photo from top).

Be one of the first ones to sport the new Cecily snake-effect leather shoulder bag.

I am completely in love with this kind of lunar landscape below the sea created for this campaign. Personally speaking, Emma Hill gets better and better. Since a few seasons, I have become a true Mulberry addict.

LoL, Sandra

Photos: Courtesy of Mulberry