This year, Louis Vuitton celebrates the 2010 FIFA World Cup in its own way, with an advertising campaign, featuring soccer legends Pelé, Zidane and Maradona. Moreover, FIFA has a newfound focus on fashion and asked the famous French house to create a special order travel case to safeguard the solid 18-karat gold trophy until the final match on July 11th in Johannesburg. Naomi Campbell unveiled the result today. Since 1930 the trophy has traveled to host cities in an armored metal case, this year it will travel in style proving that security can be synonymous with elegance. Finally, soccer becomes interesting to me….
LoL, Sandra
As Chanel`s Cruise 2011 will take a while to arrive in stores, I have some yummy news to brighten up your day: The new Chanel Cocoon handbag line. The padded bowling and shopping bags are perfect for daily use.
The advertising campaign stars Vanessa Paradis and is shot by the master himself, Karl Lagerfeld. Available from May 15th, 2010.
LoL, Sandra
Photos: Courtesy of Chanel
Get ready for this coming Saturday! On February 20, an exclusive knitwear collection by Sonia Rykiel for H&M will be available in around 200 stores worldwide. The colours are flamboyant and the designs like her signature graphic stripes very à la mode.
It is the second part of the collaboration after the amazing success of Rykiel`s recent lingerie collection for H&M. The advertising campaign was shot by Sølve Sundsbø and captures the spirit of the brand perfectly, especially with the models` hair frizzed like the designer`s own.
It is also H&M`s first guest designer collaboration that includes children.
Available are very cute pieces for girls aged 18 months to 8 years.
Nathalie Rykiel
During my studies, I interned with Sonia Rykiel, the „Queen of Knits“, and worked by her side in her design office located above the famous Parisian shop in Saint Germain des Prés (175, blvd St. Germain). It was a very interesting time for me – not always easy but definitely a worth-while life experience. Today Nathalie Rykiel, Sonia`s daughter, is the president and artistic director of the fashion house.
I was in love with her knitwear a long time before I got to know her. Every piece I own has never gone out of fashion and was absolutely worth the investment. Therefore I am really looking forward to the Sonia Rykiel for H&M collection.
The ultimate accessory is the UNICEF bag by Sonia Rykiel for H&M. Thirty per cent of the proceeds from the bag will go to a project supposed to improve the lives of children in cotton-growing communities in India. Read more on: www.hm.com/allforchildren.
Below you can find my favourites. Get your hands on an iconic piece with Rykiel`s hallmark stripes and rhinestones. Slogan sweaters are also always a major part of her collections. „Mon Pull Rykiel“ might be a good start! Combine your look with a little beret plus platform shoes and the Parisian joie de vivre will be all yours for little money!
If you are not able to make it on Saturday, no worries please, the whole collection (except for the UNICEF bag) will be sold online.
LoL, Sandra
Photos courtesy of H&M
Have a look at Miu Miu`s new S/S 2010 advertising campaign shot in London by Mert Alas and Marcus Piggott. I love this fine line between the childlike and the womanly that is also evoked by the collection itself.
On the one hand sheer, body-conscious, even naked looks and on the other hand romantic, young aspects created by crystal embroideries and graphic prints with little dogs, cats, swallows and flowers. The accessories are extremely beautiful, to me the platform shoes in particular.
The American model Lindsey Wixon was the perfect choice for the advertising campaign. She has that perfect combination of power and vulnerability. The sixteen-year-old was rejected by several casting directors before signing the contract with Marilyn. The agency had a good eye. After the opening slot at the Prada show in Milan and the presentation of the last look on the Miu Miu runway in Paris, she has become the new shooting star. Her signature feature is her sweet very tiny mouth with incredibly full lips. We will see her in a lot of editorials in the near future.
For my Swiss readers, I recommend a visit to the new Miu Miu shops in Zurich and St. Moritz. Have fun exploring this beautiful collection!
LoL, Sandra
This week, award-winning actress Natalie Portman was annonced as new face of Christian Dior Parfums. Although no specific mention of any particular perfume has been made yet. It is her first time to collaborate with a cosmetics brand.
