Briefly Gorgeous

This was one of my favorite encounters this week while being in South Korea. I met artist and curator Hilde Lynn Helphenstein, known for the popular Instagram art meme account @JerryGogosian, to talk conceptual art, including her work «Neo-Narcissus» at the PhillipsX exhibition «Briefly Gorgeous» in Seoul.

The «Briefly Gorgeous» exhibition has been curated in collaboration with Joan Tucker, and sponsored in part by Hanwha Life. Featuring work by over 30 international artists, this exhibition presents an exciting blend of talents from a new generation such as Susan Chen, Hilde Lynn Helphenstein, Yoora Lee, Se Oh, Kaifan Wang, and Ho Jae Kim; alongside art historical titans such as Hernan Bas, Alexander Calder, David Hockney, Scott Kahn, and Yayoi Kusama.

«There is no collecting art without social media anymore.»
HILDE LYNN HELPHENSTEIN

The notion of impermanence in beauty is a poignant reminder that nothing lasts forever. By showcasing the dynamic interplay between these fearless new voices and established luminaries, this exhibition prompts us to reflect on the significance of embracing beauty in its transitory forms, while  remaining true to our own principles and values. It encourages us to recognize that true beauty lies beyond fleeting trends and external judgments, and that our own standards and beliefs can shape our appreciation of the ever-changing world around us. Briefly Gorgeous serves as an enduring testament to the profound understanding of beauty’s temporality.

It was a true pleasure talking to Hilde Lynn. She explained that bringing this one sculpture to life has been a «wild mission». She found the original photograph of the statue of narcissist that sits in the Louvre. And then on Instagram she found someone to draw that sculpture but change it the way she wanted it to. «Neo-Narcissus» is her largest and most complicated physical work that she has ever exhibited. The price for this amazing sculpture is approximately $150.000.

Hilde Lynn said: «It seems as our relationship with technology develops and we become more intertwined with it every day deeper and deeper, this warning seems to be disappearing. Even in the ’90s, ’80s, ’70s, things were considered beautiful multi-dimensionally, because a person had beautiful personality or they gave a lot to charity, or they helped others, there was something about their being, that made them lovelier. Because today we live with technology, that is alienating and dividing us, and then reflecting back, not just our own image constantly, but an unreal artificial version, there is an implication of ugliness in that. But it is very hard to parse, because there are some people who fall somewhere into it, some people are deep and some people are watching it trepadaciously happen. Some people are like me and go «OMG that is awesome, OMG no its is not,» they go back and forth with it.»

Songwon Art Center
75, Yunposun-gil, Jongno-gu,
Seoul, 03061, Korea (map)

Viewing
1-9 September 2023
Open daily: 10am – 6pm

LoL, Sandra

Photos: © Sandra Bauknecht
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Prada Mode Seoul

While being in Seoul, Prada presents the tenth iteration of Prada Mode, Plural and Parallel, at cultural venue KOTE, to coincide with Frieze.

Curated by Lee Sook-Kyung, the space showcases multiple site-specific installations by esteemed directors Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee, advancing an ambitious vision of contemporary cinema through each director’s idiosyncratic lens.

Lee Sook-Kyung

Lee Sook-Kyung is a curator, lecturer, writer, and the Director of the Whitworth, University of Manchester, UK. Dr. Lee began her career as Exhibitions & Displays Curator at Tate Liverpool, before working as Senior Curator of International Art at Tate Modern, where she curated a number of key exhibitions and headed a major research initiative, Hyundai Tate Research Centre: Transnational. She later cemented her global profile as the Commissioner and Curator of the Korean Pavilion at the 56th Venice Biennale in 2015. Active in the world of contemporary art curation for 28 years, she has played a leading role in the organization of groundbreaking exhibitions, broadening global perspectives and raising the profile of Asian art—particularly Korean art—across the world. Dr. Lee also served as the Artistic Director of the 14th Gwangju Biennale, which ran from April to July 2023 in Korea, and has recently been appointed as the Curator of the Japan Pavilion at the 60th Venice Biennale in 2024.

The Installations
KOTE is a cultural space for creators crossing boundaries. Originally built as a furniture craft store in 1964, the space served as the birthplace of countless stories and memories. For Prada Mode Seoul, KOTE is transformed into a multi-dimensional destination where guests can explore the different universes on offer. Across KOTE’s multiple buildings, the three directors bring their visions to life, brought into conversation by Lee Sook-Kyung and spanning questions of culinary culture, absence, and mortality. Guests are able to move from space to space, experiencing the full depth and richness of each.

LoL, Sandra

The Shadows of Faded Old Love

Hellbound

Paper, Light, Ghost

Photos: © Sandra Bauknecht and © Prada
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First Night in Seoul

Greetings from Seoul where I arrived last night to immediately attend the ARTIVIST‘s Inaugural Exhibition, the opening reception «Spooky Portals» by Dustin Yellin, followed by an intimate dinner at Raum East.

I love Dustin’s works. The Brooklyn-based artist tells stories that weave together the diverse forces of nature and technology. Through his multidisciplinary body of work, which includes object making, painting and animation, Yellin draws attention to the interconnectivity of all beings and things. His approach tunnels across traditionally siloed fields so as to crystallize the idea that both the human world, and all other worlds around us, are a collection of enmeshed networks – even if many are hidden.

Yellin’s glass works in particular is absolutely spectacular. Paint and images clipped from various print media are embedded within laminated glass sheets to form grand pictographic allegories, invite viewers to engage with the legions of their own consciousness and its embodied emotions, as well as that of our collective society and its infrastructures.

Yellin is the founder and director of Pioneer Works, a multidisciplinary cultural center that builds community through the arts and sciences. The artist balances descriptive poetry with a prescriptive social practice so as to span new ways of seeing and being, and build a bridge to a more holistic world.

With art collector Kim Robson Ortiz and Walker Waugh at the exhibition opening.

Dustin’s first Asia solo exhibition is open until October 21, 2023 at  27 Dosan-daero 67-gil, Gangnam-gu, Seoul.

With artist Dustin Yellin at dinner.

Enjoy some impressions of last night! I am here one week, so lots of interesting things will be coming up!

LoL, Sandra

Amazing dinner location in Seoul at Raum East.

Great dinner conversation with Mr. Song, who snapped away my favorite art piece. Congrats!

Great success of the night. Amy Kim is happy.

With lovely Payal Shah, founder of L’Dezen.

With Korean actor Lee JunHyuk, Susan Shin and Payal Shah.

Great night among great people. From left to right: My humble self, Amy Kim, Dustin Yellin, Susan Shin, Walker Waugh and Payal Shah.

Photos: © Sandra Bauknecht
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Renault Twingo by Sabine Marcelis

To celebrate the 30th anniversary of its iconic Twingo, Renault has partnered with internationally renowned designer and contemporary artist Sabine Marcelis to reimagine this iconic model, unveiling an artistic vision of the original Twingo launched in 1993.

Sabine Marcelis, the latest winner of the ELLE DECO International Designer of the Year Award, has established her as one of the world’s most influential designers. Her impressive art installations have captivated international audiences, from design and art lovers at Art Basel to visitors to museums around the world.

Renault has commissioned Dutch designer Sabine Marcelis, that is known for her work with pure, elegant forms, her particular affinity with light, and her mastery of technologies that push the limits of what’s possible when it comes to making better use of materials, to revisit the iconic Twingo. The project began with a detailed exploration of the Twingo, returning to its most recognizable features: its iconic single-volume silhouette, its characteristic headlights, its modular interior with its incredible sense of space and luminosity.


This was followed by meticulous work on the play of transparency and the interplay between color and materials. The result is striking: a Twingo like no other, yet faithful to the very essence of the iconic model, 30 years after its creation.

«The collaboration with Renault began with an invitation to rethink Twingo as part of its 30th anniversary celebrations. It was a fantastic opportunity, and a new field of exploration for me, as I’d never designed a car before. Working on such an iconic and popular car was a real challenge, especially given the scale of the project. It was an opportunity to create something truly innovative and memorable,» says Sabine Marcelis.

This collaboration between Renault and Sabine Marcelis is a true testimony to the values of artistic and creative freedom. Renault’s commitment to electric cars – the concept has been retrofitted with an electric motor – and Sabine Marcelis’ innovative approach to materials and design create the perfect synergy to celebrate the anniversary of the iconic Twingo, revealing the car in a whole new light. Unique and unexpected, this concept is the meeting of the emblematic Twingo and the designer’s artistic vision, offering a refined reinterpretation of the vehicle.

LoL, Sandra

Photos: © Renault
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Louis Vuitton Editions Pop Up at Art Basel

Louis Vuitton opens an Editions Pop Up from 12th to 18th June at Art Basel, celebrating the Maison’s literary launches.

Following successful similar pop ups across the globe – from Venice to Shanghai and Dubai – this latest touchdown at Art Basel will be housed in Hall 1 of the world-renowned contemporary art fair, presenting a large array of works from Louis Vuitton’s Editions catalogue. The Maison’s pioneering publications of over one hundred titles – including the City Guide, Travel Books and Fashion Eye collections – explore travel, design, art and fashion. Each of these oeuvres call upon the talents of freelance journalists, experienced authors and cultural savants, to capture the essence of the subject or destination.

Open to visitors for the duration of Art Basel, this latest Louis Vuitton Editions pop will welcome painter and illustrator, Yann Kebbi, for an exclusive signing of his latest work for the Maison, the Travel Book Las Vegas. On site from 4pm to 5pm on the 13th and 14th June, Kebbi’s Travel Book will also be available in an exclusive «Artist Edition».

Louis Vuitton invites clients and visitors on a journey across the Maison’s literary works, from far off destinations to wide-ranging themes, all soon to be discovered in the heart of Art Basel.

Practical information:
Art Basel, Messe Basel
Messepl. 10
4058 Basel, Switzerland
Louis Vuitton Editions Pop Up from 12th to 18th June, in the entrance of Hall 1

LoL, Sandra

Photos: © Louis Vuitton
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Louis Vuitton – New Store On Graben in Vienna

Last month, I took the Venice Simplon-Orient-Express from Paris to Vienna as guest of Louis Vuitton. Once I arrived in the Austrian capital, I visited the new Maison’s new store that has relocated to an expanded space on Graben in the heart of the city. Occupying four floors of a historic building, this new store presents the Louis Vuitton universe within a beautiful Viennese backdrop.

The store is the latest realisation of the design concept developed by Peter Marino for locations such as New Bond Street, Los Angeles and Ginza. Among the largest in Europe, it benefits from Vienna’s status as a dynamic cultural destination and a nexus for travel.

Designed by Max Kröpf, Oskar Laske and Viktor Fiala, the building dates to 1898-99. Its listed façade is ornamented with reliefs depicting long-distance trade and coats of arms from such cities as Hamburg, Trieste and London.

A spacious layout showcases the full Louis Vuitton offer and Peter Marino signatures, including striking art, objects and furniture that correspond with the design heritage of Vienna. Defined by curving walls and open sightlines, the store is organised around an exceptional staircase that unfurls with floating steps in four tonal varieties of stone. At once sculptural and a means of circulation, it is juxtaposed with a statement wall, panelled in commissioned works by well-known Austrian artist, Erwin Wurm. Bright and graphic, the eight paintings are composed of abstracted words: Form, Love, Body, Beauty and more.

As the history of Vienna is inextricably linked to its progressive movements in art and design, both figure significantly in the store’s expression. Notably, a pyramid of trunks has been hand-painted in the spirit of Gustav Klimt and other artists of the Vienna Secession. Vintage extends to contemporary – from an Alvar Aalto daybed and a Carl Malmsten modular sofa to Matt Gagnon’s Custom Light Stacks and Fernando Daza’s Four Intercepted Circles. With its flower-shaped bubbles, Atelier Biagetti’s Flower Tower lamp stands as a glass totem at once decorative and whimsical.

If you are in Vienna, this new store is a must-see, not only for the things to shop, but for its design!

LoL, Sandra

Photos: © Sandra Bauknecht / © Louis Vuitton 
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Prada Marks Anniversary of Timecapsule NFT

Prada announces the twelfth installment of its Timecapsule NFT Collection. Featuring a yellow and grey design in the style of a tank-top, the drop on May 4th continues Prada’s expansion into the Web3 community.


This drop celebrates the one-year anniversary of Prada’s NFT Timecapsule collection. Through this journey, Prada is creating a unique experience that combines its rich heritage and creativity with innovative technology and utilizing archived materials to provide a phygital experience for collectors. Over the last year, the Prada Crypted community were offered opportunities to attend exclusive experiences, such as trips to their fashion week shows in Milan and invitations to cultural events such as Prada Extends and Prada Mode. Prada looks forward to continuing its exploration of this dynamic and evolving space and collaborating with different creators and artists.

For drop #41 of the Timecapsule collection, Prada crafted a tank top in grey and yellow striped technical fabric with striped monochrome knit borders featuring the iconic Prada enameled triangle logo and the name of the month transferred on the back. Each shirt comes accompanied with its own gifted NFT, serving as an invitation to join Prada’s exclusive Crypted NFT community on Discord.

Prada continues to create unique experiences for its community, with members receiving an invite to attend the ninth iteration of Prada Mode in Tokyo on May 12th and 13th 2023. This event will see the Tokyo Metropolitan Teien Art Museum transformed into a space where the guests can explore art in different forms and experience the historic architecture, the museum and the site-specific artworks, curated by Kazuyo Sejima – architect and a long-term collaborator of Prada.
Purchasers of Prada Timecapsule items prior to the launch of the NFT initiative in June 2022 can retroactively claim past Timecapsule NFTs in sync with their existing physical product. More details can be found on the Prada Crypted Community on Discord.

The drop is limited to 50 items, for 24 hours only, starting fromMay 4th, 2023 at 3pm CET.
To be eligible, you must:
● Hold a Prada Timecapsule NFT in your wallet (purchased from Prada directly or secondary market)
● Be part of the Prada Crypted discord
● Be verified as a holder and have the green tick to prove verification in the Prada
Crypted Discord

LoL, Sandra

Photos: ©Prada
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My Look: Egg-Citing

Egg-citing news… In the Steinhalle of the Dolder Grand, you can find an impressive floral Easter egg made of real flowers. Last year, it was created by Finish artist Jani Leinonen. For more information, click here please. This year, it is inspired by Peter Shire’s «Big Sur» Sofa that you can also find in the hotel (see my previous outfit post here). You can admire the installation, which is made of 12.000 carnations, until the end of the Easter vacations.

My look: Pink double-breasted blazer, front-zip off-shoulder top, transparent-panel midi skirt, and ombré high-top sneakers, all by Alexander McQueen, crystal-embellished Hourglass tote bag by Balenciaga, and silver-tone crystal choker by Alessandra Rich.

LoL, Sandra

Photos: © Sandra Bauknecht / Attila / Dolder Grand
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Louis Vuitton x Yayoi Kusama Collection Drop 2

Welcome to the second drop of the Louis Vuitton x Yayoi Kusama collaboration.

When does fashion go beyond fashion? Maybe when it’s made with eternity and infinity in mind. In the project’s collections an idea of proliferation is paramount. The cascading motifs, their qualities, and the notion of infinity mirrored in the collections’ expansiveness, sweeping up the iconic pieces of the Maison and transforming them along the way, both reflects Kusama’s process and themes while testing and furthering the limits of Louis Vuitton’s savoir faire. And it is perhaps in the apotheosis of handcraft that the idea of the eternal exists for both Louis Vuitton and Yayoi Kusama.

At the same time, there is a notion of how the infinite can translate, of how it can reach people, and be made to function in the everyday, of how it touches people and transforms them. These are clothes and accessories after all, and it is a joyful participation through wearing them that is always sought – this is something Kusama is no stranger to in her art and Louis Vuitton understands through craft.

Encompassing both the universes of women and men through ready-to-wear, bags, shoes, accessories, luggage and trunks and fragrances, Drop 2 of this artistic collaboration explores in even greater breadth the graphic and joyful motifs and motivations of Yayoi Kusama. From PUMKINS to FLOWERS, FACES to INFINITY DOTS and NETS, these latest creations will be available in Louis Vuitton stores starting 31st March 2023.

PUMPKINS

It is perhaps the PUMPKINS that takes joyful, centre stage for Drop 2 of this collection. One of the most meaningful and comforting motifs for the artist, the Pumpkin speaks to Kusama – quite literally at times. PUMPKINS have been part of Kusama’s hallucinatory world since being a child, are one of her long-standing themes and occupy a talismanic place in her art. As she says in her autobiography Infinity Net, «I was enchanted by their charming and winsome form. What appealed to me most was the pumpkin’s generous unpretentiousness. That and its solid spiritual balance

 

In the PUMPKINS collection, women’s leather goods take on the startling form of squash at times. In a nod to the original 2012 collection Pumpkin Minaudiere, the present project’s leather Pumpkin Bag, appearing in yellow & black and silver & multicoloured variations takes on the vegetable’s winsome form and marry it to the LV Monogram in a feat of advanced maroquinerie. In more conventional Monogram offerings, the traditional supple canvas and iconic shapes of the House, such as the OnTheGo, Neverfull and Speedy, are the site for large-scale ‘pumpkin portraits’ aligned and overlapping at the base of the bags.

This approach continues in the hard-sided luggage, namely the iconic Louis Vuitton trunks. In the men’s leather goods, the same approach is utilised in an alternate blue colour scheme and grounded on the dark, Monogram canvas Eclipse. Here, the Weekend Tote, Trio Messenger and Keepalls draw focus.

In men’s ready-to-wear, it is an abstraction of form and pattern that is the emphasis in exacting jacquards and denim discharge prints in workwear and technical silhouettes. Graphic playfulness with gradations of saturated teals, turquoise and blues, form the sinuous lines of the Pumpkin in a technical, casual blouson and cargo shorts. While a zipped denim workwear jacket and trousers echo the same themes through expert discharge prints that are the height of denim savoir-faire. Denim accessories, such as the Bucket Hat and Baseball Cap, further explore this abstraction.

While jewellery and eyewear are concentrated on luminous colour saturation. A wool stole encapsulates all the qualities of Kusama’s PUMPKINS perfectly while L’Immensité fragrance is also engaged in the artist’s pumpkin realm.

FLOWERS

The next wave of the project further utilises Kusama’s psychedelic take on FLOWERS. Growing up in rural Japan, Kusama’s parents ran seed nurseries on vast tracts of land and in hothouses; the FLOWERS became part of the vivid childhood visual and aural hallucinations that Kusama documented through drawing, easing the shock and fear of the episodes. As the artist states in Infinity Net: ‘That is the origin of my pictures.’

Utilising Kusama’s FLOWERS painting from 2004, the collection focuses on the women’s world. Here, Kusama’s elegant hyper-florals are translated through the height of savoir-faire as delicate embroideries, leather intarsias and intricate prints on clothing; entwining as placement prints on the legs of gabardine trousers, wrapped dresses and skirts and used as an intricately worked intarsia flourish on leather gilets and bustiers. These techniques are echoed in the precise marquetry of leather goods, such as on the Capucines and Monogram Empreinte OnTheGo and Speedy bags. The FLOWERS are also simply and chicly printed on silk foulards and replicated on the bottles and travelling cases of Spell on You.

 

FACES

Alongside flora, there is also Kusama’s hallucinogenic fauna, in the shape of FACES. Joyful stylized FACES from «My Eternal Soul», a series of paintings that the celebrated Japanese artist began in 2009 are extracted from and reconfigured, chosen and changed by Kusama and Louis Vuitton, to become distinct characters in the collection. Appearing throughout the women’s and men’s worlds, her joyful creations cascade over clothing and accessories through a combination of hyper-printing and intense embroideries, often on a ground of luminous Delphinium Bluea new signature colour for Louis Vuitton – or enveloping the Maison’s iconic Monogram.

A certain casual insouciance is found in the clothing of the collection, in part because of the use of denim for women. Here, a light blue stonewash is utilised and features a complex, engineered printing process over jeans, jackets and bustiers. A take on varsity jackets appears for both women and men, with Kusama’s FACES taking the place of the more traditional ‘letterman’ embroideries. For women, luxurious double wool & cashmere is combined with leather shoulder protection in black. While for men, a Delphinium blue wool with contrast white leather sleeves is utilised. For women, ultra-bright repeat prints on sharp white gabardine skirts and shifts are contrasted with repeat-printed fluid silk pyjama suits. While a more focused concentration on individual character FACES is found in comfortable cotton jersey pieces.

A sense of ease essentially prevails for men in silhouette, at the same time there is an intensity in savoir-faire as much of the men’s collection features embroidered FACES; from a technical casual blouson and cargo shorts to the intarsia fleece jacket, a level of skill is applied that elevates the everyday. The Monogram is joyfully interrupted once more in men’s clothing; a technical teal shirt and shorts is made from a new jacquard that marries the Monogram to Kusama’s chaotic characters.

While in women’s leather goods, the iconic Monogram canvas is disrupted by a riot of FACES, with a focus on one of the four (nameless) main characters in a combination of rich printing and distinct embroidery on the Neverfull, OnTheGo, Speedy and Alma. The combination of chicness and chaos continues with the FACES printed and embroidered on the men’s Taurillon leather Monogram bags, all appearing in the new signature blue. A Multi-Pocket Back Pack, the Bum Bag, the Hobo Cruiser and Keepall are just a few of the new, FACES incarnations. While reversible Bucket Hats, Bandanas and Beach Towels also find a proliferation of characters on them in the new signature blue.

Meanwhile, the women’s white leather Capucines also succumbs to the FACES; as do blue foulards and the fragrance, Attrape-Réves. The FACES finally finish their journey on footwear; from embroideries on the women’s Lous Open Back Sneakers, and Monogram Pool Flats to prints on white and black men’s LV Trainers.

 

INFINITY DOTS (PART 2)

The second wave of the INFINITY DOTS collection is found across categories and genders once more. Here, additional colourways include black & fuchsia, sky blue & white and white & red. Printed gabardine and 3D knits provide style and structure in signature women’s silhouettes realised in black & fuchsia. While black & fuchsia dots also find form in Monogram Empreinte women’s leather goods, such as the OnTheGo, Neverfull and Pochette Metis.

Monogram Empreinte also provides a medium for the sky blue & white colourway, particularly for styles such as the Speedy 20 and Nano Noe. Meanwhile, Epi leather structures white & red dots for House icons such as the Twist and Neonoe.

Additional ‘accessories’ can also be found in these colourways: from black & fuchsia reversible bucket hats and silk foulards, via sky blue & white dotted baseball caps to white & red INFINITY DOTS surfboards! For men, the collection mainly finds form through footwear: from grained calf moccasins and sandals to the latest LV Trainer drops in sky blue & white and yellow & white.

 

INFINITY NET

Kusama’s mesmeric and vast INFINITY NET paintings first brought her to prominence in the New York art world of 1959. Beguiling viewers with their repetitive, obsessive, rhythmic hand, the series of paintings she completed then are amongst the most sought-after of her works now.

In the INFINITY NET collection, it is both the delicacy and strength of these works that are quietly celebrated and utilised. Using the blue-black ground and white details of the original composition, an INFINITY piece is translated into a print on Taurillon leather, enveloping the entire Capucines bag. An alternate, contemporary fuchsia iteration is also printed on the Capucines.

Drop 2 of Louis Vuitton x Yayoi Kusama‘s collaboration will once again be celebrated within a globally immersive visual landscape, ranging from window displays, to Pop-ups, to anamorphic billboards, and an advertising campaign featuring some familiar Ambassadors and friends of the House.

LoL, Sandra

Photos: © Louis Vuitton and YAYOI KUSAMA, 2022 COPYRIGHT OF YAYOI KUSAMA PHOTO BY YUSUKE MIYAZAKI – Yayoi Kusama Museum
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Hublot and Murakami Join Forces Again

As a result of their new collaboration, Hublot and Takashi Murakami present thirteen new NFTs and thirteen unique timepieces featuring the iconic smiling flower that is central to the Japanese artist’s work. It is a continuation of past projects, by rewarding the first buyers of the watches and collectors of the first NFTs through an exclusive approach.

«When my collaboration with Hublot was announced, we made it known that we would be adopting new forms of artistic expression. After creating all the timepieces together, as well as the digital works of art, we are now imagining new ways of accessing contemporary art.»
TAKASHI MURAKAMI

The thirteen unique NFTs are inspired by Japanese video games & TV from the 1970s as well as the Classic Fusion Takashi Murakami All Black, the first collaboration between the Swiss watchmaker and Takashi Murakami launched in January 2021. These NFTs are linked to a limited edition of 13 new and unique Classic Fusion watches that will be at Watches & Wonders 2023 in Geneva. Twelve of these watches will be available for purchase exclusively online on hublot.com, which can only be accessed by owners of at least one of the 324 NFTs issued in April 2022 as part of the third collaboration between Hublot and Takashi Murakami.

These 324 NFTs were originally offered to owners of one of the two Hublot x Takashi Murakami watch models (Classic Fusion Takashi Murakami All Black & Classic Fusion Takashi Murakami Sapphire Rainbow), before they were allowed to be exchanged on the decentralized NFT trading platform, OpenSea. The period between the announcement of the project in New York in February 2023 and the start of sales in early April 2023 in Geneva will allow any collector interested in one of the new watches to collect one of the NFTs available on OpenSea. Each buyer lucky enough to purchase one of the 12 new unique watches will receive a corresponding exclusive NFT.

Hublot and Takashi Murakami take the watch as a work of art to a new level, by bridging the art of fine watchmaking with digital art. The 13th watch of the collection is the Classic Fusion Takashi Murakami Black Ceramic Rainbow and it is also the masterpiece. Taking inspiration from the two previously launched pieces, this watch reinterprets the iconic emblem of Takashi Murakami: the smiling flower. Here, the 12 petals of the flower form a perfect gradient of rubies, sapphires, amethysts, tsavorites and topaz. Thanks to an ingenious ball-bearing system developed by Hublot’s engineers, the petals create a dizzying spectacle of colour as they spin on an axis with each movement. The kinetic effect of the petals creates a striking effect against the 45mm black ceramic case. The center of the smiling flower is placed on top of the sapphire glass to create a three-dimensional effect.

The twelve other references, which will be available for purchase by holders of the NFTs on the dedicated ecommerce platform, recall the master flower and represent one of the petals. Twelve references for twelve hours on the dial, and twelve NFTs.

The heart of the watch beats with the manufacture Unico calibre set in the emblematic Classic Fusion design, a unique movement that offers a 72-hour power reserve. As the third watch collaboration between Hublot and the Japanese artist, this launch is proof of the incredible collectability of this partnership.

As the second step, collectors will then have a period of one year during which they will have the opportunity to trade the twelve NFTs on the OpenSea platform. In April 2024, at the end of this period, only the collector who has managed to collect all 12 of the new unique NFTs will be eligible to purchase the thirteenth and most sought-after watch: the Classic Fusion Takashi Murakami Black Ceramic Rainbow. In the event that no single person has managed to gather all twelve NFTs, the watch will be auctioned by Hublot to raise funds for charity.

LoL, Sandra

Photos: © Hublot #Hublot
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