Sandra‘s Closet

Last Wednesday, the official opening of the Mercedes-Benz Fashion Days Zurich took place. It was a fun evening filled with lots of fashionable moments and surprises. Many people like to complain that the MBFDZ are not comparable to New York, Paris or Milan and of course they are right, but why should they?

Isn’t it great that we have something like this in Switzerland where you can enjoy runway shows, international designers, drink champagne and enjoy great food (the Park Hyatt Zurich served some amazing dishes) while meeting interesting people and see your friends. I wished all fashion weeks were like that… because in general they are definitely not as convenient as here in Zurich.

The main sponsors of the event, such as Mercedes-Benz, Paul Mitchell, H&M and Etihad Airways, had their own booths in the VIP tent during the Fashion Days Zurich.

An amazing surprise is waiting for you during the next weeks in collaboration with Etihad Airways, L’Officiel Switzerland and Sandra’s Closet. Make sure to stay tuned.

Giving an interview for Glanz & Gloria.

Photo call in front of the Samsung booth where I would reveal the tablet I designed the next day.

Here with the lovely two winners of the contest I posted last week.

Front row with fabulous Theo Grigoriadis (Trois Pommes).

First show of the night: the Berlin-based label Lala Berlin. The desert and nomadism inspired Leyla “Lala” Piedayesh for her S/S 2015 collection. I liked her embellished denim pieces (see picture below).

Swiss designer Julian Zigerli has enjoyed an enormous media attention since being selected a few seasons back by Giorgio Armani to present at the Armani Theater. For S/S 2015, he showed his iconic graphic prints and innovative cuts.

Turkish designer Lug Von Siga presented a fierce S/S 2015 collection at the opening night. Colourful and feminine, many pieces caught my eyes. Definitely a designer to watch!

My absolute favorite show of the night was Bibhu Mohapatra (see the photo below) S/S 2015. His gowns were dreamlike, but also the day offerings were particularly strong this season. Feminine and fitted, eclectic and sophisticated, the NYC-based label is surely on the rise.

I was a little disappointed by Max Mara. The Italian house showed some looks from their F/W 2014 collection and some pieces that are available in the store, which made it feel more like a trunk show than a runway presentation and definitely not like something new. What a pity!

Stay tuned for the outfit post coming up soon as well as my reports about the other nights.

LoL, Sandra

Photos: © Getty Images, © David Biedert Photography © Andrea Monica Hug (Chic in Zurich), © Pascal Uehli Photography, © Ralf Eyertt, © Charles Aellen and © Sandra Bauknecht

Great news, my dear Swiss readers! This week, the annual Mercedes-Benz Fashion Days Zurich kick off on Wednesday evening with their big opening night and you have the chance to win two tickets. But you have to be fast!

To participate, please send me an e-mail with your postal address and the header “Mercedes-Benz Fashion Days Zurich” to . All entries must be received until today November 10, 2014 at 6pm CET. No purchase or payment of any kind is necessary to enter or win this contest. By entering this contest, entrants accept and agree to be bound by these official rules. The winner has to have a Swiss address.

At work front row during last year’s Mercedes-Benz Fashion Days Zurich

Let me tell you a little more what you can expect during the night at Schiffbau Zurich and also during the next days in general. There will be a lot of highlights taking place at Switzerland´s biggest fashion event from November 12-15, 2014. First of all, Max Mara is the headlining designer of the Mercedes-Benz Fashion Days Zurich which will celebrate their  fifth anniversary this year. The well-known Italian luxury-brand whose signature-look consists of timeless coats and jackets, was founded in 1951 by Mr Achille Maramotti and the label is still a family-run company that seeks to design elegant long-term fashion. With more than 2300 stores in 105 countries, Max Mara has become one of the largest international fashion houses.

A stunning red carpet look during the MBFDZ 2013 by Good & Vitalini St. Moritz

Furthermore, red carpet favourite, Bibhu Mohapatra will showcase his S/S 2015 collection at the Mercedes-Benz Opening Night. After working for more than a decade as design director for J. Mendel, the New York based Indo-American designer founded his own label in 2008. Today the brand is sold in prestigious stores, such as Bergdorf Goodman and dresses influential women like Michelle Obama, Glenn Close and Gwyneth Paltrow.

Below please find the event overview of Mercedes-Benz Fashion Days Zurich below. I attached some photos of last year’s events for you to get an idea of what will be going on. It is your chance to indulge in fashion and experience first class designers, models and shopping first hand. I highlighted the best events for you!

Front row next to Karlie Kloss last year.

PUBLIC EVENTS:

LATE FASHION SHOPPING NIGHT ZURICH
By cool shopping map, annabelle & Mercedes-Benz Fashion Days Zurich
· Aziza Zina, St. Peterhofstatt 8
· Deecee Style, Talacker 21
· H&M, Bahnhofstrasse 92
· BOSS Store Zürich, Bahnhofstrasse 39
· IRO, Strehlgasse 5
· Little Black Dress, Rämistrasse 7 & Josefstrasse 45
· N2, Brotgasse 3
· Onitsuka Tiger, Sihlstrasse 17
· Trois Pommes, Bahnhofstrasse 12
· Van Bery, Torgasse 6
· Vestibule, St. Peterstrasse 20
Tuesday, November 11 (7:00PM – 10.00PM)
Late Fashion Shopping Night Drinks (10:00 PM) @ Onyx Bar, Park Hyatt Zurich, Beethoven-Strasse 21

MEET & SHOP THE DESIGNERS @ TEMPORÄR, FASHIONSLAVE Wednesday, November 12 (4:00PM)

SAMSUNG LIVE ACT Thursday, November 13 (7.45pm) @ VIP TENT
Creating a bespoke Samsung Galaxy Tab S by Sandra Bauknecht (Style Icon, Editor in Chief 
L’Officiel Switzerland and Blogger www.sandrascloset.com).
Great news is that my dear readers will be able to win this Samsung Galaxy Tab S designed by me after the FDZ here on my blog. Stay tuned for the contest coming up next week!

AFTER PARTY @ CLUB BELLEVUE Thursday, November 13 (11:30PM)

Aziza Zina’s finale last year

MODE TRIFFT DESIGN @ HGC SHOWROOM Aziza Zina exhibition at HGC Showroom, Hardturmstrasse 101 Friday, November 14 (4:00PM)

AFTER PARTY @ PLAZA CLUB Friday, November 14 (11:30PM)

With Carmen Cita Jones at last year’s opening night.

SWISS DESIGNERS SALE by Montagsmarkt @ SCHIFFBAU FOYER
Berenik, Kazu, Pelikamo, Laend Phuengkit, RS Hader, Javier Reyes, Stefanie Biggel, Aziza Zina, LBD – Little Black Dress, Van Bery, studiowinkler, Julian Zigerli, Alsamendi, Carmen Cita Jones Jewellery, Griesbach, Kinsfolk, Pamb, Yana Rey, Yoshiki und Viu. Saturday, November 15 (12:00PM – 9:00PM)

With Italian designer duo Frankie Morello

POP-UP SALE @ TROIS POMMES THE STORE Notte Italiana Pop-Up Sale (9.30AM – 6PM)
My tip: A MUST GO!!!

SCHIFFBAU FOYER Pre & after show drinks November 12-15

Karlie Kloss taking pictures of the Cushnie et Ochs collection

Designer duo Cushnie et Ochs with Karlie Kloss and me

BY INVITATION ONLY EVENTS:

H&M STUDIO SS15 @ CLOUDS Exclusive event for invited guests only Wednesday, November 12 (2:00PM – 4:00PM)

DISNEY FASHION OPEN HOUSE @ CLOUDS Exclusive launch of the latest Disney, Marvel and Star Wars products, for invited guests only Friday, November 14 (10:00AM – 4:00PM)

MBFDS TALKS@ VIP TENT presented by Mercedes-Benz & The League of Leading Ladies
Talking the latest fashion trends of 2015, for invited guests only
Normcore with blogger Sandra Bauknecht and trend researcher Joan Billing Friday, November 14 (12:00PM – 2:00PM)

H&M CLOSING PARTY @ ESCHERWYSS CLUB Exclusive party for invited guests only Saturday, November 15 (10:30PM)

Follow me live on instagram @sandrascloset during the Mercedes-Benz Fashion Days Zurich.

LoL, Sandra

Photos: @ Sandra Bauknecht, © Andrea Monica Hug (Chic in Zurich), David Biedert Photography, © Fashiongamble Joy, © Getty Images, Style.com and Courtesy of the MBFDZ

Ladies and Gentlemen, don’t forget that this week on the 6th of November the Alexander Wang x H&M collection will hit the stores. To get you in the shopping mood, I would love to show you all the impressions of the amazing launch event that took place at the Armory on the Hudson, an indoor track and field stadium in New York City Mid October. When H&M celebrates a designer collaboration, it means that VIP’s from the worlds of entertainment, fashion, and Hollywood, follow the invitation with pleasure. This year, I spotted for example Jessica Chastain, Dakota Fanning, Justin Theroux, Mary J Blige, Kate Mara and many more.

H&M approached Wang a year and a half ago, and the designer immediately knew he wanted to take things in a different direction than anything they’d tried in the past. “They’ve done such an incredible job with the previous projects, everything from Versace and the archival Margiela,” he said. “But the approach had to be different for this one, both for me and for H&M.”

Alexander Wang is the first American to partner with the company whose designer collaboration program is in its tenth year. He mixed sports and performance for everyday life by capturing the speed of the city. Using technical details and functional fabrics, Wang created the perfect versatile performance wear wardrobe for both, men and women, a collection to be worn on the street, in the gym, at the club – the way we live our lives today.

After a men’s and women’s full speed runway fashion show, the doors of a pop-up store opened where we could shop the collection first hand (click here to see what I got myself). The evening culminated when Sharaya came on stage as the opening act before the rare performance by Missy Elliott took place. She was so fantastic that even Alexander Wang, who had said earlier during the press conference that he doesn’t do sports, jumped on stage and danced crazily to her vibes. The party continued with music by DJ’s Diplo and Jesse Marco. It was again one of those magic nights with a gazillion of highlights that I will treasure forever.

Let me show you more impressions of that fantastic event:

Me arriving at the event location in a Moschino S/S 2015 look (the outfit post will come up tomorrow).

Dakota Fanning rushing to her seat.

The Armory on the Hudson from the inside.

Actor Justin Theroux…

… was extremely charming. Now, I understand Jennifer Aniston.

A redhead seldom comes alone: Jessica Chastain…

…and Eddie Redmayne.

Glamourous front row: Actors Dakota Fanning, Eddie Redmayne and Kate Mara.

An energetic acrobatic performance before the runway show…

… that captured the speed of the city.

Mary J Blige seemed to like it a lot.

A confetti rain was the perfect backdrop…

… for a happy Alexander Wang running around the catwalk.

Me taking the provided boxing gloves to get ready for the fight…

… in the pop-up store.

I was in the first slot. Therefore it still looks pretty quiet.

Even the supermodels went crazy for the collection, here you see Karlie Kloss.

Swiss girls: Barbara and Karo with me.

Before the runway show, I caught singer Sharaya…

… who was the opening act that night.

The highlight of the event was the performance of…

… Missy Elliott…

… who rocked the stage…

… that even Alexander Wang couldn’t stop dancing.

Party time…

… that the Swiss crowd didn’t need to be told twice. Being the only rooster in the yard, René Zibold, PR and Communication Manager for H&M Switzerland, surrounded by the Swiss girls (check out his travel tips for Paris here) going crazy.

Thanks H&M for taking me on this amazing adventure, to be continued next year…

LoL, Sandra

Photos: © Sandra Bauknecht and Courtesy of H&M, Andrew H. Walker/Getty Images for H&M

Last month, another baby was born: we celebrated the launch of L’OFFICIEL VOYAGE SWITZERLAND at the home of R Selection, the luxurious travel agency in Zurich.

The first issue of our new travel dedicated supplement which is published in German and French is still on newsstands nationwide, along with the October issue gracing Charlize Theron. Some of you might remember when I flew to Paris to interview the blonde actress. If you are interested, you have to hurry. There is not so much time left until our next L’OFFICIEL SWITZERLAND issue will arrive.

By the way, if you subscribe to L’OFFICIEL SWITZERLAND, you will get it a day earlier than the newsstands! The travel supplement will come for free with it twice a year.

Enjoy some of the impressions of our launch party below. I have to say that I am a very proud editor in chief and I truly love my job!

LoL, Sandra

Manuela Weber (Cinnamon Circle) with me

Framed by Roman Sägesser (R Selection) to the left and Stefan Hottinger-Behmer (L’Officiel Switzerland) to the right.

Supermodel Patricia Schmid who graced our launch issue came from Paris for the party, here she is with Werner Dirks (La Prairie Switzerland) and my humble self.

Two reasons to celebrate: the lovely Park Hyatt Zurich team, Malte Budde and Laura Amanzi, toast to the launch of L’Officiel Voyage and their own 10 year anniversary.

Photos: Courtesy of L’Officiel Switzerland and © Sandra Bauknecht

Last Thursday, Tiffany & Co. celebrated the launch of the brand’s newest collection TIFFANY T in Zurich at the Museum Bellerive. It marks design director Francesca Amfitheatrof’s first line for the iconic house. “The letter T is sculptural and bold and very closely linked to the architecture of New York City,” she explains. The trained jeweler and silversmith reimagined the letter T as a piece of engineering, which you can see in the mechanisms for these cuffs.

The Museum Bellerive was bathed in pink light. Guests enjoyed yummy food and champagne while exploring the new jewelry pieces.

Here I am wearing two Tiffany T bracelets, one in 18k white gold and one in 18k rose gold, both with round brilliant diamonds.

Sport commentator Marcel Reif framed by Gitta Gräfin Lambsdorff, Managing Director Tiffany & Co. to the right and me to the left.

The collection is in stores now and available in different shapes in silver or gold. Personally speaking, I truly love the design, especially many bracelets worn together look really cool.

LoL, Sandra

Photos: Courtesy of Tiffany & Co. and © Sandra Bauknecht

One week ago, when I just got back from Paris Fashion Week, I attended in the evening the official re-opening of the BOSS flagship store on Zurich’s famous Bahnhofstrasse. It was a very fun event that started in the 600 m² shop with a cocktail reception. The new interior looks super cool with its black steel structures, mirrored elements and glossy surfaces – heaven for every shopaholic.

I was really a BOSS(y) girl that night wearing a BOSS head to toe look. The black dress is from the F/W 2014 collection as well as the gorgeous heels and the Romy leather bag. With Jason Wu at the helmet, BOSS can look forward to a rosy future, that is for sure.

After the cocktail reception in the boutique, the approximately 250 invited guests were transferred to the FLUX Laboratory at Schiffsbau where a stunning forest setting awaited the crowd along with delicious food, drinks and great music. A truly fun party!
Enjoy all the photos below!

LoL, Sandra

Yannick Angelloz-Nicoud, Senior Head of Global Public Relations, Events & Celebrity Services

German actor Moritz Bleibtreu with me

Swiss topmodel Ronja Furrer in Boss with Volker Herre, Managing Director, Hugo Boss AG Schweiz

Having fun at the opening party at Flux Laboratory, all dressed in BOSS: Moritz Bleibtreu, Aino Laberenz, Julia Malik, Anna Maria Mühe, Lavinia Wilson, Jasmin Gerat and Claus-Dietrich Lahrs, CEO Hugo Boss AG

Photos: Courtesy of Hugo Boss and © Sandra Bauknecht

Last night, BALLY celebrated their new F/W 2014 collection in collaboration with L’OFFICIEL SWITZERLAND at the Zurich store on Bahnhofstrasse.

Exclusively for BALLY, I chose as editor-in-chief my must-haves for the next season that were highlighted in the store with cute little tags. Moreover guests were entertained by a specially curated trunk show during the event. Enjoy some impressions below and stay tuned for my outfit post coming up soon.

To shop the chic F/W 2014 collection online, click here please.

LoL, Sandra

My favorite BALLY heels: the BESNA PUMPS

My favorite BALLY bag: the SOMMET TOTE

Last night with Erhard Schwendimann, BALLY’s Managing Director Retail

Photos: © David Biedert Photography

Recently I was invited by Chloé to Paris for the launch of the house’s new fragrance with the beautiful name Love Story. It is inspired by Parisian romance and the love padlocks on the bridge of the Pont des Arts; the campaign itself and the bottle design make this reference. I have to admit that it was a very special trip as I took a wonderful reminder with me home.

We were asked during the presentation if we remember how it felt being newly in love and how the small things in life were amazing, how it was even exciting to drink an espresso next to each other in a café. Sometimes we forget these little special moments in our busy schedules. But reminding yourself helps a lot…

After I arrived in Paris, I went straight to the Park Hyatt Paris – Vendôme to interview the French actress and model Clémence Poésy, who already was the face of Chloé Eau de Parfum in 2008. She is modern, graceful, free-spirited and has this certain “Je ne sais quoi” allure that most French women seem to have naturally. “I am very proud to represent Chloé fragrance again,” she told me. “It was so evident for me to come back to a brand that I feel so connected to.”

Her favorite fashion labels are Chloé, ACNE and her designer friend Erdem. The blonde 31-year old only wears make-up when she has to and loves the British seaside. She seems very down to earth when she states: “Beauty comes from what you feed yourself with, how you care about people.”

After the interview, I got to see the different places where the new commercial was shot under the lens of Mélanie Laurent. Clémence Poésy stars in a love story where two people meet and indulge in the most beautiful moments.

First stop was the beautiful Pont des Arts, that has become famous for all the padlocks attached to its railing. Couples come here to “seal their love” with this romantic gesture. Afterwards they throw the key into the Seine river below. In June 2014, part of the parapet on the bridge collapsed under the weight of all of the love locks that had been attached to it.

Then we went on a boat tour on the Seine where I could explore the packaging and the bottle the first time.

After the cruise we were picked up by these lovely gentlemen for a ride in a vintage Citroën.

They brought us to the flower market where Anne Flipo, the “nose” behind the new scent Love Story waited to tell us a little more about the creation. It was very important for her to walk directly with the Chloé team to understand what they wanted to have. “Sexy and clean” was the mission. Sounds pretty contradictions but once you smell this beautiful scent you understand what it means.

Top notes: Neroli
Heart notes: Jasmin Stephanotis and Orange Blossom
Base notes: Musk and Cedarwood

A floral love story – fresh and sexy.

Anne Flipo with me

My beloved vintage Chloé sunglasses

At the rooftop party

The launch event culminated in the evening in a wonderful party over the rooftops of Paris where we enjoyed stunning views over Notre Dame, champagne and some fun dance moves. Clare Waight Keller, Creative Director of Chloé, celebrated along with Clémence Poésy, Mélanie Laurent and Anne Flipo this new declaration to femininity. Amazing women who all brought their vision to tell a beautiful story of love in a bottle.

Clare Waight Keller, Mélanie Laurent and Clémence Poésy at the party

Love Story Chloé will be available from today, September, 15 2014.
Love Story Chloé Eau de Parfum 30ml (CHF 97.00), 50ml (CHF 128.00) und 75ml (CHF 151.00),
Shower Gel 200ml (CHF 52.00) and Body Lotion 200ml (CHF 57.00).

Read more about this trip also in the upcoming October 2014 issue of L’Officiel Switzerland.

LoL, Sandra

Clare Waight Keller with me

Live performance of Christine and The Queens

Male models at the fragrance bar

Photos: © Sandra Bauknecht

Be part of Fashion Week and watch the Burberry Prorsum S/S 2015 fashion show live on Sandra’s Closet on Monday at 1pm London time. Here is your front row invite, enjoy!

LoL, Sandra

Photos: Courtesy of Burberry Prorsum

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Last Wednesday, a secret event took place in the city of Zurich to launch Samsung‘s newest mobile phone GALAXY ALPHA, emphasizing the brand’s foray into the fashion crowd.

Ready-to-wear has laid its focus from the runway also to the world of high technology as many renowned fashion houses scramble to stamp their coveted logos on mobile handsets and other personal devices. Samsung for example collaborated in one-off projects with the likes of Giorgio Armani, Alexander Wang, Nicholas Kirckwood and Moschino. Therefore, I was very curious to arrive at the secret event …

Inside an unspectacular backyard at Kanonengasse, I was guided by a bouncer to the basement. There a room, reminiscent of an underground club in New York, awaited me.

When I entered, I was handed my very own new Samsung GALAXY ALPHA phone as a gift. It had a prepaid card so that I could use it immediately to read the text messages the guests were sent during the event.

Only 80 people were invited and I spotted among the illustrious crowd Swiss supermodel Nadine Strittmatter who had flown in from Paris where she is living.

Other highlights were the melting ice bar and different performances.

Ezgi Cinar, the brainchild of the secret event with me.

Menswear designer Julian Zigerli, one of Samsung’s ambassadors, had created 80 personalized mobile phone covers to choose from. As you see in the collage above, I went for the little mouse…

… and my friend Mel Guenthardt (photo below) for the cute owl.

The GALAXY ALPHA phone is available in Switzerland from the beginning of September 2014 in the colors Charcoal Black, Dazzling White, Frosted Gold, Sleek Silver and Scuba Blue for CHF 749.00.

LoL, Sandra

Photos: © Andrea Monica Hug, © Ezgi Cinar, © Melanie Guenthardt and © Sandra Bauknecht