Celebrating 100 Years of CHANEL N°5

I am N°5, an abstract perfume by Gabrielle Chanel, which she created in 1921 with Ernest Beaux, perfumer to the tsars.

This year, the best-known perfume in the world of the world CHANEL N°5 celebrates its 100th anniversary. Its name is universally renowned. Its wake, a revolution. Its bottle, an unmatched masterpiece.

I am the avant-garde, emerging at the same time as cubism, dadaism, and surrealism. I am their olfactory counterpart, and like them, I break the codes; like them, I write a new language and invent a collage of scents. I am the first abstract perfume.

Created in 1921, N°5 threw habits and conventions to the wind from the start. At the beginning of the 1920s, Gabrielle Chanel had already changed people’s views on fashion by suggesting a new allure. Her first perfume is consistent with her pioneering designs, simple yet well thought through.
Revolutionary in its composition, N°5 is also the first perfume imagined by a woman for women.

I am a manifesto, that of modernity, a dazzling bouquet. Mademoiselle boosted the jasmine, the ylang-ylang, and the rose, yet no single identifiable note is left in my wake. Thanks to the magical alchemy of the aldehydes, I throw people off the scent, not evoking any one flower, to become «a woman’s fragrance with the woman scent».

Whether it be Marilyn Monroe turning it into a myth by confessing she only wore a few drops in
bed, or Andy Warhol screen printing it as a pop art icon, over time N°5 has acquired the status
of a global cultural phenomenon.

I am a magic number, the 5, her favorite number which had brought her luck ever since childhood. Mademoiselle is said to have chosen N°5 because it was the scent in the fifth sample, the one she preferred.

First perfume to be advertised on TV, it has inspired some of the greatest image masters — Helmut Newton, Irving Penn, Ridley Scott, Jean-Paul Goude or Baz Luhrmann to name a few — and become a visual symbol that has never lost touch with the contemporary creative scene.

I am the perfume of perfumes, embodied by the greatest celebrities.

Because the world’s most popular perfume of all time needs adequate representation, it has chosen muses who, throughout the world, embody elegance and seduction without undermining their own personality: Catherine Deneuve, Carole Bouquet, Nicole Kidman or currently Marion Cotillard are among the ambassadresses who, by their spirit and modernity, lift N°5 into the eternal feminine pantheon for posterity.

I am a symbol, which the G.I.s took back to America at the end of World War II as a souvenir of Paris and the taste of liberty, the badge of French chic, and the very essence of the CHANEL style.

Mythological status has never consigned N°5 to museum shelves, even though it has been part
of the permanent collections in the MoMA, New York, since 1954. Through its history, its image
and its very essence N°5 remains the backdrop to countless stories, even the most intimate. N°5
is made for those who, like Mademoiselle Chanel, choose who they want to be, and become it.
It is a perfume which, like a coat of invisible armor, gives the strength to face life. Backed with its
100 years of celebrity, N°5 will always be one step ahead.

I am a legend, timeless, continually reinventing myself, as in Verlaine’s «Familiar Dream»: I am «neither quite the same, nor altogether the other». From L’Extrait to L’Eau and from L’Eau to Parfum.

On the cusp of 2021, which is fully dedicated to N°5, the House of CHANEL presented me with this unparalleled coffret. Created in collaboration with the CHANEL Métiers d’Art and Baccarat, this restricted edition is reserved for friends of the Maison and contains five numbered objects. Four of CHANEL’s artisan partners have reinterpreted one of the emblematic aspects of N°5 in their own unique way. I am sure that you can imagine my excitement when I received this beautiful box.

1 The Medaillon Keychain by Desrues
Made of gold-plated brass, this medaillon keychain created by costume jeweler and accessory maker Desrues, is adorned with a black disc embossed with number 5. The inside of the number, the rim of the medaillon and the ring are all trimmed with a twisted braid.

2 The Paperweight by Baccarat
Designed and made in Baccarat‘s famous glass-making studio, this paperweight recalls the faceted edges of the N°5 bottle stopper, which was inspired by the Place Vendôme in Paris.

I am an emblem, a simple bottle in laboratory with sharp angles and crystalline transparency, and a stopper cut like a diamond evoking the Place Vendôme. The ultimate, universal reference in the history of scent bottles. The imprimatur of CHANEL’s triumph.

3 The 5 Patch by Lesage
The number 5 takes the form of a black and gold silk-spangled patch in this piece by the Maison Lesage. Woven in the same style as the iconic CHANEL tweeds and embroidered in sequins and lacquered bugle beads, it can be ironed on to clothing thanks to its heat-activated adhesive backing.

4 The Camellia by Lemarié
Inspired by Mademoiselle Chanel’s favorite flower, this camellia brooch was designed and crafted by the Maison Lemarié using the N°5 packaging. One by one, each petal is cut out using a special punch. The flower is then assembled by hand, a product of the feather and floral designer’s unique know-how.

I am an allegory of modernity, French elegance, and eternal femininity.

5 N°5 Eau de Parfum 100ml
While composing the Eau de Parfums in 1986, Jacques Polge declared that «N°5 challenges the ephemeral nature of things.» By adapting the characteristics of N°5 to the new concentrations used in modern perfumery, he successfully demonstrated the extent to which it is and always will be relevant. A work of style that never strayed from the aesthetics of the original Parfum, the Eau de Parfum became a worldwide success that was represented for nearly 10 years by the unforgettable Carole Bouquet.

The best is yet to come as an exceptional piece has found its way into Sandra’s Closet. A beautiful clutch bag reminiscent of the CHANEL N°5 packaging. A must-have that will always remind me of 100 years of the iconic fragrance. I cannot wait to finally sport it when everything is open again. Stay tuned for something very special coming up…

LoL, Sandra

Photos: © CHANEL and © Sandra Bauknecht
#N5 #CHANELFRAGRANCE #100YEARSOFCELEBRITY #CHANELOFFICIAL #INSIDECHANEL @chanelofficial

Rest in Peace Elsa Peretti

Yesterday, Elsa Peretti’s family office in Zurich announced that the jewelry designer, who was famous for her creations for the US jeweler Tiffany & Co., died Thursday at the age of 80 in a village near Barcelona, ​​Spain peacefully in her sleep.

Just last October, Tiffany & Co. had tapped Peretti to design nine one-of-a-kind pieces, based on archival designs from her personal library, in celebration of 50 years since the introduction of her widely recognized bone-cuff bracelet – and 45 years since she began designing for the company.

Tiffany’s Instagram post.

A pioneering designer

Elsa Peretti was born in Florence and trained in Switzerland and Rome, where she later returned to for a degree in interior design. In the late ’60s, she had established herself as a model in New York City and Barcelona, and she also began to design her own jewelry. A small silver bottle worn as a necklace became her first successful creation. She found the inspiration for this design in Portofino, where women used to wear fragile gardenia flowers as a fashion accessory: the small silver vase necklace made the flowers last longer. Throughout her career, she would always try to combine beauty with practicability.

Elsa Peretti’s bottle pendants for Tiffany & Co.

The American fashion designer Giorgio di Sant’Angelo used some of her pieces in a fashion show, where they immediately became a huge success. The very next day she was a star in New York. During this time she met the legendary US fashion designer and seventies icon Halston, with whom she had a lifelong friendship and with whom she worked frequently. The US jeweler Tiffany & Co. became aware of the young designer and in 1974, she started an exclusive collaboration that would last through her entire career.

Elsa Peretti with Halston in 1977

She often seeked inspiration from everyday objectsa bean, a bone or an apple could be turned into cufflinks, bracelets, vases or lighters, scorpions and snakes were turned into attractive necklaces and rings, often in silver as one of their preferred materials. She herself said: «There is no new design, because good lines and shapes are timeless» and in fact her pieces are as modern and wearable today as ever.

Elsa Peretti’s famous bone cuffs.

Elsa Peretti’s designs are in the permanent collections of the British Museum in London, the Metropolitan Museum of Art in New York City, the Museum of Fine Arts in Boston, Massachusetts, and the Museum of Fine Arts in Houston, Texas. In recognition of her remarkable work, Tiffany established the Elsa Peretti Professorship in Jewelry Design at the Fashion Institute of Technology, the first endowed professorship in the history of FIT. In addition to other honors, the designer was awarded an honorary doctorate from the FIT in 2001. She also received the Coty American Fashion Critics’ Award for Jewelry in 1971 and the Rhode Island School of Design President’s Fellow Award in 1981. In 1996, she was named Accessory Designer of the Year by the Council of Fashion Designers of America.

Elsa Peretti photographed by Duane Michals, Vogue, December 1974

Philanthropic work

Elsa Peretti was also known for her charm, and friendliness towards others. She had a profoundly humanitarian vocation, supporting cultural, scientific and educational initiatives and advocating the defense of human rights. In 2000, she founded a charity in honor of her father, which was renamed the Nando and Elsa Peretti Foundation in 2015, that focuses on the protection of the environment and wildlife. Furthermore, it also aims to fight poverty. Over time, the foundation’s work has expanded to support a wide range of projects promoting human and civil rights, with a particular focus on the right to education, the rights of children, and the rights and dignity of women.

Sant Martí Vell, her Catalan hideaway

The Italian designer had been living a reclusive life in the tiny village of Sant Martí Vell in Catalonia, Spain, where she has lived permanently since the ’80s in a mustard-yellow home she purchased in 1968. She had restored it over years and the little village became her preferred place of residence. As a result, she restored entire sections of the village, acquired and preserved other buildings, including the church, and supported the excavation of Roman ruins and the archiving of the history of the village. She also founded a winery that has been selling exclusive wines under the Eccocivi label since 2008.

She promoted the visual arts and worked to consolidate, protect and disseminate the historical, artistic, cultural, architectural and craft heritage of Catalonia. In 2013 Elsa Peretti became the first non-Catalan person to be awarded the National Culture Prize of the National Council for Culture and the Arts (CoNCA).

Rest in Peace, Elsa!

A truly creative mind and great should has left this planet. Thank you, Elsa, for leaving us such a lovely legacy. You will never be forgotten. Fortunately, also much photographic evidence remains of her, such as Helmut Newton’s 1975 shot of her leaning languidly on a terrace in Halston’s take on a Playboy Bunny costume. «Helmut and I were having an affair. He was a Scorpio. There is something between Scorpio and Taurus,» she said in an interview with Vanity Fair, taking on a suggestive tone. «One morning, he said, ‘I want to do a picture of you.’ I didn’t know what to wear. I went to my closet and came out wearing this costume I’d worn to a party with Halston. Helmut was flabbergasted. He took me on the terrace and took the photo. It was 11 A.M.»… what a beautiful life!

LoL, Sandra

Matthias Schneider, Studio Director and Head of Design at REPOSSI, paid homage to Elsa Peretti on Instagram.

Photos: Courtesy of Tiffany & Co. / Elsa Peretti

Rest in Peace Pierre Cardin

French couturier Pierre Cardin died at the age of 98 on December 29, 2020 in Paris. He became famous for his 1960s-era avant-garde and Space Age looks, pioneering fashion ready-to-wear and the fashion licensing system. He sold everything from cars, perfume to food with his name and maintained that he built his business empire without ever asking a bank for a loan. This made him rich but also diminished his brand’s reputation at the same time.

In 1995, quotes from WWD included «Pierre Cardin—he has sold his name for toilet paper. At what point do you lose your identity?». However, the Cardin name was still very profitable, although the indiscriminate licensing approach was considered a failure. All these things that we know today, Armani hotels, Cartier chocolate, Dior Vespas, Gucci sunglasses is based on the imagination of Cardin. He was a marketing genius and saw this endless merchandising potential at a very early stage.

A scandal: He presented his first ready-to-wear collection for women in 1959 at Printemps departments store in Paris.

Spanning a 60-year career, Cardin was the first designer to sell clothes collections in department stores in the late 1950s. «It’s all the same to me whether I am doing sleeves for dresses or table legs,» a telling quote on his website once read. His competitors criticized him for destroying the notion of luxury which didn’t affect Cardin at all.

Dior’s famous New Look success created by Christian Dior and Pierre Cardin.

Born Pietro Cardin on July 2, 1922 near Venice to French parents of Italian descent, he was educated in the not-so-glamorous French city of Saint Etienne. From an early age, he was interested in dressmaking, starting work at age 14 as an apprentice even though his father wanted him to become an architect. He moved to Paris in 1945, where he studied architecture and worked with the fashion houses of Paquin and Elsa Schiaparelli. A year later, he joined the then-unknown Christian Dior who rose to fame with his 1947 New Look collection.

The famous bubble dress in 1954.

In 1950, he founded his own fashion house and only four years later, he introduced the iconic «bubble dress», a short-skirted, bubble-shaped dress made by bias-cutting over a stiffened base. He was the first couturier to turn to Japan as a high fashion market when he travelled there in 1957. That same year, he was expelled from the Chambre Syndicale for launching a ready-to-wear collection for the Printemps department store as the first couturier in Paris to do as such, but was soon reinstated. In 1966, he resigned himself and began showing his collections in his own venue, the «Espace Cardin» (opened 1971) in Paris, formerly the «Théâtre des Ambassadeurs».

Pierre Cardin in 1970 in front of the Espace Cardin.

He also blazed a trail outside France long before other fashion multinationals in search of new markets. In 1979, he went to China to presented a collection when it was still largely closed to the outside world. And only two years after the Berlin Wall came down, in 1991, he staged a fashion show in Red Square in Moscow before 200,000 people, a first in Russian history.

In 1975, Cardin opened his first furniture boutique on the Rue du Faubourg Saint-Honoré. His furniture designs were highly inspired by his fashion designs. In both 1977 and 1979, he was awarded the Cartier Golden Thimble by French haute couture for the most creative collection of the season.

In 1974 he became the first couturier to be on the Time magazine’s cover. He was 52 at that time.

In 1975, Cardin opened his first furniture boutique on the Rue du Faubourg Saint-Honoré. His furniture designs were highly inspired by his fashion designs. In both 1977 and 1979, he was awarded the Cartier Golden Thimble by French haute couture for the most creative collection of the season.

Maxim’s restaurants are part of Cardin’s portfolio.

In 1981 Cardin bought Maxim’s restaurants in 1981 and soon opened branches in New York, London, and Beijing. A chain of Maxim’s Hotels (Palm Springs, California, 1986) were included in the assets. He also licensed a wide range of food products under that name.

Palais des Bulles

Like many other designers today, Cardin decided in 1994 to show his collection only to a small circle of selected clients and journalists. After a break of 15 years, he showed a new collection to a group of 150 journalists at his bubble home in Cannes, the so-called Palais des Bulles, woven into the cliffs on one of the most exclusive strips of the French riviera.

Pierre Cardin and Pierre Courtial in February 2020

For his latest venture in February this year he teamed up with Pierre Courtial, 27, who unveiled a collection at Cardin’s studio on Paris’s chic Rue Saint-Honore, with pieces that echoed some of the veteran designer’s geometrical aesthetics.

Pierre Cardin in 1950

«I’ve always tried to be different, to be myself,» Cardin told Reuters. «Whether people like it or not, that’s not what matters.» He also defended his zeal for licensing in an interview with the Wall Street Journal: «I don’t want to end up like Balenciaga and die without a nickel – then, 20 years after I’m dead, see others make a fortune from my name.»

Rest in Peace Pierre Cardin!

LoL, Sandra

Photos: © Pierre Cardin

Gabriela Hearst Is Chloé’s New Designer

Today, the House of Chloé has already announced its new designer after Natacha Ramsay-Levi’s exit was announced last week. It is no other than Uruguay-born, New York–based designer Gabriela Hearst, whose eponymous extremely successful label turned five this year.

Gabriela Hearst’s famous It-bags have been successful from the beginning.

While Ramsay-Levi’s designs were much appreciated by industry insiders, the brand’s heat with consumers, especially in terms of It-bags, cooled under her reign. That might be one of the reasons why Gabriela Hearst has been chosen. She is bringing a track record of success with handbags. Her iconic «Nina» style has been a huge hit from the beginning, followed by models such as «Patsy», «Diana» and «Demi». These bags are all highly sought after and trying to get them is almost impossible with extremely high waiting lists.

A true rancher by heart: Gabriela Hearst  

Gabriela Hearst grew up on her family’s 17,000-acre ranch, Santa Isabel in Paysandu, Uruguay, surrounded by horses, cattle and sheep, where the notion of luxury meant things were beautifully crafted and made to last. Her approach to «slow and conscious luxury», which is defined in her craft-forward aesthetic and focus on sustainability might be the other reason for being Chloé’s lead candidate.

Chloé’s new CEO Riccardo Bellini

CEO Riccardo Bellini, who joined from Martin Margiela in late 2019, who welcomed Hearst in a statement this morning. had already indicated in an interview with WWD last month, that Chloé was seeking B Corporation certification for its social and environmental performance and was creating an advisory board to hold the company accountable.

Hearst’s first runway show for F/W 2017 was produced to have as low as an environmental impact as possible, and from there her commitment to the issue has only grown. Now, she opts for eco-friendly fabrics and chooses to use recycled yarns whenever she can.

Power couple: Gabriela and Austin Hearst

Hearst’s lead investor is her husband, publishing heir Austin Hearst, whom she married in 2013. She opened her first store in New York in 2018, followed by another in London the following year, and made her Paris Fashion Week debut in September. In 2019, LVMH Luxury Ventures, an investment arm of LVMH, took a minority stake in Gabriela Hearst, making it the only American brand other than Marc Jacobs in which the global luxury conglomerate is invested.

My two favorite looks from the Gabriela Hearst F/W 2020 runway.

I am loving her cashmere knitted pieces. Incredibly soft and each piece has a tag where you can explore its garment journey. Stay tuned for many outfit posts coming up! Honestly speaking, I am truly looking forward to seeing her at the helmet although I liked Natacha’s designs a lot.

TO SHOP GABRIELA HEARST ONLINE, CLICK HERE PLEASE.
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Gabriela’s first collection for Chloé will be presented next March. All the best, I am sure it will be different and fabulous!

LoL Sandra

Wearing Gabriela Hearst dress and Nina bag

Photos: © Sandra Bauknecht and © Gabriela Hearst
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Chloé’s Natacha Ramsay-Levi Steps Down

On December 2nd, I was invited by Net-à-Porter to join a live event hosted by Alison Loehnis, President of NET-A-PORTER and MR PORTER and Natacha Ramsay-Levi, Creative Director of Chloé to discuss the S/S 2021 collection. I was so keen on it and hoped to make it on time as the moving company was still unloading my boxes. However, all of a sudden I received a message in the morning of the 2nd that due to Natacha Ramsay-Levi being unwell, Net-à-Porter was regrettably cancelling the event with Chloé. Today, I found out why Natacha was not feeling well.

She is stepping down from her role at the Parisian luxury leather goods and apparel brand owned by Richemont after only 4 years. A new creative director was not named yet.

«Over the last months of health, social and economic turmoil, I have thought about the changes I want to see in our industry and how to better align them with my own creative, intellectual and emotional valuesMs. Ramsay-Levi said in her statement. «It is this reflection that makes me consider my future differently and desire to pursue new opportunities.»

Me wearing some of Natacha’s key looks for Chloé

Personally speaking, I truly liked Natacha’s vision, who worked as a key deputy of Nicolas Ghesquière during his time at Balenciaga and during his early seasons at Louis Vuitton, as it was a less commercial take on the house’s bohemian and very feminine codes. However, what had been driving the most sales at Chloé previously, were all the It-bags under previous designers like Clare Waight Keller and Hannah MacGibbon, that have been lacking recently. Even that the collections were broadly well received by fashion lovers, they were ultimately lacking in strong-selling items unfortunately. Sometimes, it drives me nuts that people don’t understand the greatness of some pieces and that they opt for mainstream.

TO SHOP THE CHLOÉ F/W 2020 COLLECTION, CLICK HERE PLEASE.icon

LoL, Sandra

Chloé F/W 2020 finale

Photos: © Chloé and © Sandra Bauknecht
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LVMH and Tiffany Find a Deal

Last Thursday, I had an interesting zoom event with BoF Professional LIVE about unpacking the LVMH-Tiffany saga. The largest acquisition in the history of the luxury goods sector had collapsed, setting up what could be the industry’s biggest M&A battle of all time. Experts to laid out what could happen next and they were pretty right. Robert Williams, Europe Correspondent BoF; Brian Quinn, Law Department Professor, Boston College; Oliver Chen, Managing Director & Senior Equity Research Analyst, Cowen and Company; and Lauren Sherman discussed all possibilities. Interesting to know is that LVMH is part of a group of investors who, together, hold a minority interest in BoF. However, all investors have signed shareholders’ documentation guaranteeing complete editorial independence.

Such an interesting talk last week at BoF

Coming back to the luxury deal of the century. Jewelry is still a fruitful space to look for. It makes sense that LVMH wants to expand in this sector. Tiffany, that has no family shareholders, which is another advantage, is strong in the bridal sector and in China, watches are about 3%. There a lot of strategic synergies between the companies. It was unlikely that LVMH wanted to go to court where you have to be very transparent about your business. It was more likely a strategic move to get a good price, something Bernard Arnault, who built his fortune on acquiring companies, appreciates. It was the first time he wanted to get out of a deal, which could have hurt his reputation as a savvy buyer.

Today, both parties announced that they have concluded an agreement modifying certain terms of their initial agreement (the «Merger Agreement») to reflect a purchase price of $131.50 in cash and to reduce closing conditionality. Other key terms of the Merger Agreement remain unchanged. Tiffany and LVMH have also agreed to settle their pending litigation in the Delaware Chancery Court. This ends weeks of corporate fighting and saves the French luxury conglomerate over $400 million on the original price of $16.2 billion agreed before the worldwide pandemic hit. The deal is now set to close early next year, pending shareholder and regulatory approvals.

Roger N. Farah, Chairman of the Board of Directors of Tiffany, commented. «We are very pleased to have reached an agreement with LVMH at an attractive price and to now be able to proceed with the merger. The Board concluded it was in the best interests of all of our stakeholders to achieve certainty of closing

Bernard Arnault, President and CEO of LVMH, commented: «This balanced agreement with Tiffany’s Board allows LVMH to work on the Tiffany acquisition with confidence and resume discussions with Tiffany’s management on the integration details. We are as convinced as ever of the formidable potential of the Tiffany brand and believe that LVMH is the right home for Tiffany and its employees during this exciting next chapter.»

Congrats to the newly weds!

LoL, Sandra

Photos: Courtesy of LVMH / Tiffany

Kenzo Takada Dead From Coronavirus

During Paris Fashion Week, the fashion industry has been mourning the loss of French-Japanese designer Kenzo Takada, who died yesterday at the age of 81 from complications from COVID-19 in a hospital in Neuilly-sur-Seine, near Paris.

«It is with immense sadness that KENZO has learned of the passing of our founder,» the fashion house said in a statement. «For half a century, Mr Takada has been an emblematic personality in the fashion industry — always infusing creativity and color into the world

KENZO S/S 2021 with designer Felipe Oliveira Beptista in the middle

It was only days ago that the Kenzo fashion house unveiled its bee-themed collection for S/S 2021. «His amazing energy, kindness and talent and smile were contagious,» said KENZO’s artistic director, Felipe Oliveira Beptista, who released the new range to us fashion editors. «His kindred spirit will live forever

The Kenzo F/W 1982 collection was a huge inspiration for the Kenzo x H&M collaboration.

Kenzo Takada brought Japanese fashion to the world, he planned to stay in Paris for six months but stayed 56 years. Born in 1939, he grew up with six siblings near the Japanese city of Himeji where his parents owned a hotel. His love for fashion developed at an early age, particularly through reading his sisters’ magazines. He studied at Tokyo’s Bunka College of Fashion, which had then just opened its doors to male students. After that he had a brief stint working in Japan before relocating to France in 1965.

The mayor of Paris, Anne Hidalgo, tweeted that the city was «morning one of its sons,» saying the designer had given space to color and light in fashion.

KENZO collections from the ’80s and early ’90s

When I think of KENZO, I think of happy fashion with his colorful graphic and floral prints, jungle-infused designs and free-spirited aesthetic that channeled global travel. He was hugely popular, both for his high fashion and luxury day-to-day streetwear.

KENZO street style hype in 2012

The designer sold his brand to LVMH back in 1993 and stepped away from the brand 6 years later to pursue a career in art. «Kenzo Takada has, from the 1970s, infused into fashion a tone of poetic lightness and sweet freedom which inspired many designers after him,» said LVMH chief, Bernard Arnault.

«My work was always about freedom and harmony,» Kenzo Takada once said. «I’d like to be remembered as a designer who crossed boundaries.» Rest in Peace – you will surely be remembered like this!

LoL, Sandra

Sporting KENZO in 2016, click here for the outfit post.

Photos: © KENZO and © Sandra Bauknecht

A New Day at Prada in Milano

Last week, I spend a beautiful day with Prada in Milano during fashion week. The Italian fashion house treated me to many exciting moments. It was definitely the most anticipated show for S/S 2021. Miuccia Prada has teamed up with Raf Simons. Two exceptional talents working together to debut their first collection together meant for me, I was taking part in fashion history.

The show took place virtually in a yellow (one of Raf’s favorite colors) curtained backdrop one day before at the Fondazione Prada. TV screens were hanging from above, filming the whole thing and presenting the names of each model, all of whom had never walked a fashion show before. Everything new at Prada. Or probably not. After the show, Miuccia and Raf sat down to answer questions that fans submitted beforehand. Raf talked about the «Prada-ness», which is for him «a community that has a very specific attitude, intellect, aesthetic. You can’t really answer what it is, but it is, it exists, it’s present, it’s clearly there

Asked about the idea of newness in fashion, Raf Simons stated: «When you work for a long time in the industry, it is important that you are able to refresh your own body of work. I personally feel that the pure definition of new is something we have never seen before.» Miuccia jumped in: «It is nearly impossible. Our presence is done with our past. New, new, new means an incredible revolution, for instant the mini skirt when there was the women’s liberation. You just don’t wake up in the morning and design, you need to do something that makes sense and it comes from society. You have to react to reality and what is happening.»

My favorite 10 looks from the Prada S/S 2021 runway

When I watched the show in the live stream, I was not immediately blown away. Personally speaking, being a huge Prada fan since almost 30 years, many collections had to grown on me. Once you explore the details, the meaning, the hidden intellect, you have to fall in love. I loved this season’s idea to fully explore the collection with time in a private atmosphere in the show space itself. The music from the presentation was playing in the background and transformed me immediately in what I had seen the day before. 40 looks, building the new Prada uniform.

The new Prada S/S 2021 uniform: swinging skirts and hoodies in jersey

«The thing I have talked most about with Miuccia through all these months was uniforms. Not uniforms how as how we literally perceive them—not an army uniform, police uniform—but true metaphorical onesRaf stated after the show.
Miuccia, who has always been famous for her «Prada uniform», went on: «I think what we want to say about uniforms is that it’s interesting if you know that you can find something from which you know that you feel good in and you know that you express what you want to express without it being too much of a very specific fashion item in whatever moment in time. A uniform needs to also express something that is more timeless.»

Amazing details: Prada S/S 2021

For their collaboration, both designers referenced their past through the eyes of the other. «How Miuccia dresses is very often a kind of uniform one way or another, and that was direct inspiration for me for the show,» Simons said in the interview.

However, the show began with this sort of new Prada uniform, very inspired by Simons’ style. Long, narrow, ’90s-style pants combined with sleeveless tunics. All were combined with capes that were held by the models, a gesture that is reminiscent of Miuccia. Speaking of newness, the capes, or «clutch coats» as you may call them, felt so new, so modern to me, especially the way they were structured. I could picture myself wearing them for a night at the opera or throwing them over a bikini at the pool. Absolutely fabulous! Most importantly, the collaborators both love statement outerwear, and the oversized coats will surely be among the bestsellers.

The «ugly prints» of Prada’s era-defining S/S 1996 show appeared on hoodies and matching full skirts. This is definitely for me the new uniform, inspired by the current pandemic. When we want to be comfortable and stylish at once.

As Simons and Prada are both art lovers, they teamed up with Peter Potter to create artwork for the show.

The famous triangle logo appeared supersized, made from petal-folded fabric and imprinted with the logo. So breathtaking when you see it from close.


The pointy-toed slingback kitten heels in a contrasting color are back. Honestly, nobody does colour combinations better than Miuccia.

My favorite looks integrated holey turtlenecks that were used as layering pieces throughout so that the holes match each other. Combined with the swinging ’50s-style skirts, it will be my new Prada uniform.

The bags come with the new logo and are extremely light, nylon backpacks were presented as well. The mini-logo triangle earrings will also surely be spotted among influencers around the globe.

New era, new faces, new Prada. I was raving about the collection during lunch with Ignazio Gomez and Marco Pruneri at Torre restaurant inside the Fondazione Prada.

After that, I was driven to the PRADA Store in Galleria Vittorio Emanuele II the to discover the «100 covers, 100 people, 100 stories» which is part of the September Issue of Vogue Italia. Inside the shop, there is an interactive wall, where you could explore this amazing project in detail. Never done before, the shoot that took place in only 4 days and involved 100 people for 100 covers: from models, actresses and actors, activists, Instagram stars, writers, artists and common people. Each one of them with a story to tell was photographed in a look from Prada’s F/W 2020 collection.

After that, we went to Pasticceria Marchesi next door, which is one of the oldest and most famous pastry shops in Milan, and that belongs to the Prada Group. In keeping with its history and tradition, the interior design is divine and already worth the visit, not to speak of all those yummy treats you can indulge in.

A beautiful day, exploring the new Prada, that I will always remember! Thank you!

LoL, Sandra

Photos: Courtesy of Prada and © Sandra Bauknecht

My Look: Prada Love

I have been a Prada fan since almost 30 years. My first buy was a nylon bag, and over the decades many amazing pieces have landed in my closet. I have kept everything and love to mix and match them with new pieces. Here you see me last week at the Prada show space in Milan discovering the beautiful new S/S 2021 collection that I will tell you all about over the weekend.

I am wearing Prada pieces from different seasons. The dress for example is from Resort 2018. The bag was sported on the F/W 2005 runway and featured in the Hollywood movie «The Devil Wears Prada». I love how the outfit seems to be derived from one collection!

Left: A scene from «The Devil Wears Prada» movie, in which the bag was featured
Right: Meryl Streep photographed by Karl Lagerfeld for Elle France October 2006

My look: Green marabou feather coaticon, Cigaline contrast-panel pleated organza dressicon, frame handle spazzolato leather bag, and patent leather pumps with silver chain details, all by Prada, dangling crystal earringsicon by Miu Miu.

Please don’t forget, what I am always telling you. Keep your pieces, there will always be a time for them again… you never know, you might have invested into something that will become part of fashion history like my fab Prada bag …

LoL, Sandra

Photos: © Sandra Bauknecht
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Tiffany Files Lawsuit Against LVMH

In November 2019, luxury giant LVMH Moët Hennessy Louis Vuitton SE confirmed that it has reached a $16.2 billion deal to buy American jeweller Tiffany & Co. For the previous post, click here please.

Yesterday, after months of speculation, LVMH has called off its planned mega-merger with the American jeweler. The result? Tiffany sinks 11% and is now suing the French luxury conglomerate to keep the acquisition on track. The jewelry giant alleged LVMH sought to leverage US social justice protests and the coronavirus pandemic to «avoid paying the agreed price for Tiffany shares.»

LVMH explained that the deal’s contract set a November 24 deadline, and that requests from Tiffany and the French government to delay the deal led to its pulling out. In return, Tiffany accused LVMH of not doing its part to win approval of the deal from antitrust authorities.

Tiffany’s famous 5th Avenue store in New York City

More details can be found in LVMH’s press release from yesterday: «After a succession of events which undermine the acquisition of Tiffany & Co, the Board of LVMH met to review the situation relating to the contemplated investment in light of these recent developments.

The Board learned of a letter from the French European and Foreign Affairs Minister which, in reaction to the threat of taxes on French products by the US, directed the Group to defer the acquisition of Tiffany until after January 6th, 2021. Furthermore, the Board noted Tiffany & Co.’s requested to extend the «Outside Date» in the Merger Agreement from November 24th to December 31st, 2020.

As a results of these elements, and knowledge of the first legal analysis led by the advisors and the LVMH teams, the Board decided to comply with the Merger Agreement signed in November 2019 which provides, in any event for a closing deadline no later than November 24th, 2020 and officially records that, as it stands, the Group LVMH will therefore not be able to complete the acquisition of Tiffany & Co.»

Key figure: Roger N. Farah, Chairman of the Board Tiffany & Co.

In course of Tiffany & Co.’s lawsuit in the Court of Chancery of the State of Delaware against LVMH Moët Hennessy-Louis Vuitton SE and related entities («LVMH»), Roger N. Farah, Chairman of the Board, said, «We regret having to take this action but LVMH has left us no choice but to commence litigation to protect our company and our shareholders. Tiffany is confident it has complied with all of its obligations under the Merger Agreement and is committed to completing the transaction on the terms agreed to last year. Tiffany expects the same of LVMH

He stated further, «We believe that LVMH will seek to use any available means in an attempt to avoid closing the transaction on the agreed terms. But the simple facts are that there is no basis under French law for the Foreign Affairs Minister to order a company to breach a valid and binding agreement, and LVMH’s unilateral discussions with the French government without notifying or consulting with Tiffany and its counsel were a further breach of LVMH’s obligations under the Merger Agreement. ‎Moreover, this supposed official French effort to retaliate against the U.S. for proposed new tariffs has never been announced or discussed publicly; how could it possibly then be an effort to pressure the U.S. into revoking the tariffs? Furthermore, as we are not aware of any other French company receiving such a request, it is all the more clear that LVMH has unclean hands.»

Tiffany CEO Alessandra Bogliolo in 2018

Tiffany emphasized that its business remained strong, with sales in the last three months of 2020 expected to exceed the same period last year and that the COVID-19 pandemic has not prevented other parties from making antitrust filings on a timely schedule.

Chief Executive Officer Alessandro Bogliolo underlined, »The fundamental strength of Tiffany’s business is clear. The company has already returned to profitability after just one quarter of losses, and we expect our earnings in the fourth quarter of 2020 will actually exceed the same period in 2019

The famous movie scene: Audrey Hepburn in «Breakfast at Tiffany’s».

Tiffany is seeking to expedite the Delaware proceedings to obtain a ruling prior to November 24, 2020 ordering LVMH to comply with its obligations and complete the transaction on the agreed terms.

An unpleasant turnaround of what we thought would become a love story of the luxury industry. I am very curious to see the outcome. I mean if LVMH walks away completely, Kering or Richmond might jump on the deal and acquire Tiffany. Stay tuned!

LoL, Sandra

Funny composite from the NY Post
Photos: Tiffany & Co., LVMH, Getty