We are only a few days in the new year and we have already a new It-bag or at least a bag the fashion world talks about. Walmart launched an affordable handbag on their website that mimics the style of the iconic Hermès Birkin, with prices ranging from $78 to $102. Dubbed the «Walmart Wirkin» by social media users, the affordable alternative exploded in popularity on TikTok, with influencers showcasing the bags and offering mixed reviews.
«The Walmart Birkin bag is called a Wirkin and it’s for the Wirkin class,» a TikTok user wrote.
Screen shot from the Walmart website
Becoming a hit for its design and quality at a fraction of the luxury bag’s price, the Wirkin has also sparked debates about the ethics of producing and buying luxury «dupes.» A dupe is a product that imitate the design of luxury items without being counterfeit as they don’t show a logo. Supporters argue that such items democratize fashion by making high-end styles accessible to a broader audience, while critics contend that they may undermine the value of original designs and contribute to issues related to fast fashion. 
Birkin 35 in orange Togo leather by Hermès
Personally speaking, such concerns are overblown; the Wirkin isn’t the first, and almost certainly not the last, cheap clone of a designer bag to hit the market. However the degree to which the conversation took off shows the growing sentiment among shoppers, who are frustrated with big luxury.
Birkin 30 in gold Epsom leather by Hermès
For luxury aficionados, owning a Hermès Birkin is a mark of exclusivity and wealth. These bags, named after actress and singer Jane Birkin, are not readily available in Hermès stores. Shoppers often face months-long waitlists, even after securing a coveted spot for purchase. However the quality of a Birkin bag is outstanding and that is something a dupe can never deliver. Each Hermès Birkin bag is hand-sewn by a single artisan, and is then buffed, painted, and polished, taking up to 40 hours to make. Artisans purportedly train for five years before they are allowed to make their first Birkin bag. The stitch on which the brand’s reputation is based — the saddle — cannot be replicated by a machine, as it requires two needles simultaneously passing through the same seam. I wrote my first blog post ever about it. This is how Sandra’s Closet started in November 2009 (see collage below).
Truth is … if you walk into a Hermès store for the first time, no amount of money will be enough to get you the Birkin bag of your dreams. That’s because each store reserves the bags for a limited number of customers, and typically only those who’ve made enough repeat purchases. In October 2024, three U.S. consumers sued the French luxury house to persuade the judge that the company is forcing buyers to spend thousands of dollars on other products before they can purchase one of its famed Birkin bags.
Two super special Birkin editions: Faubourg Birkin 20 in So Black matte alligator with black hardware and Himalaya Niloticus crocodile Birkin bag, both by Hermès.
The question I am asking is «what is luxury». For me, it is walking into a shop, getting something that I wished for, and being treated like a princess during this process, especially if I spend these astronomical amounts of money. Unfortunately, those times are over. If the sales associate doesn’t know you, you might feel rejected and won’t be treated well. Then, the other problem is, that these bags achieve such high prices on the secondary market, that they become desired objects for robbers, something that I had to unfortunately experience myself. So the question is … is it really luxury if I have to worry about it instead of indulging into it?!
Maybe one day the «Wirkin» will too be looked at as a piece of art, albeit a print vs an original. Safe to carry around with less risk to be stolen.
LoL, Sandra
Shiny Rose Schéhérazade Porosus Crocodile 25 Birkin bag by Hermès
Photos (1-3): Courtesy of Walmart
All other photos of the Hermès Birkin bags: © Sandra Bauknecht / David Biedert Photography
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Mocha Mousse on the S/S 2025 runways.
With lovely Yvonne Leuthard, Press & Influence Manager Hermès Switzerland 
With my dear friends, 
