Miu Miu`s S/S 2010 Advertising Campaign

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Have a look at Miu Miu`s new S/S 2010 advertising campaign shot in London by Mert Alas and Marcus Piggott. I love this fine line between the childlike and the womanly that is also evoked by the collection itself.

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On the one hand sheer, body-conscious, even naked looks and on the other hand romantic, young aspects created by crystal embroideries and graphic prints with little dogs, cats, swallows and flowers. The accessories are extremely beautiful, to me the platform shoes in particular.

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The American model Lindsey Wixon was the perfect choice for the advertising campaign. She has that perfect combination of power and vulnerability. The sixteen-year-old was rejected by several casting directors before signing the contract with Marilyn. The agency had a good eye. After the opening slot at the Prada show in Milan and the presentation of the last look on the Miu Miu runway in Paris, she has become the new shooting star. Her signature feature is her sweet very tiny mouth with incredibly full lips. We will see her in a lot of editorials in the near future.

For my Swiss readers, I recommend a visit to the new Miu Miu shops in Zurich and St. Moritz. Have fun exploring this beautiful collection!

LoL, Sandra

Avatar Inspired Alexander McQueen S/S 2010

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It is weekend time and I wanted to inspire you for a movie night out to see Avatar” in 3D directed by James Cameron. The science fiction epic blockbuster plays in the year 2154 on the distant planet of Pandora and seemed to be the inspiration for Alexander McQueen`s “Plato`s Atlantis” S/S 2010 collection.

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The models on the catwalk looked so much like the Na`vi race in the movie. The colours green, brown and later on all shades of blue, the amazing digital prints and reptile patterns, all emerging from the sea were like the designer`s apocalyptic forecast.

Lady Gaga premiered her song “Bad Romance” at the show that was supposed to be live-streamed.  But the site crashed because of all the traffic that emerged after she had tweeted to her millions of fans about her newest release.

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I could definitely not think of anyone better than her pulling off the techno and futuristic trends for next summer.  She strutted gorgeously in McQueen`s eccentric shoes (I love them!) that made the fashion world gasp when they appeared on the runway. Those towering platforms are a piece of art, deserving to be displayed. The legendary footwear gave the cybernetic look already a cult status.

Let`s capture the cobbled streets of Zurich in those heels- might be fun… at least for the ones watching us!

LoL, Sandra

Far Western Chic

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Far Western chic is a must for next summer. Seen on the S/S 2010 runways were pretty cowgirls, pioneers of the prairies, lumberjack`s girlfriends and a new sort of trappers.

Especially D&G made a superb collection of versatile western references. The silhouettes were made of looks reminding me of Brigitte Bardot and Jeanne Moreau in the movie Viva Maria” or Penelope Cruz and Selma Hayek in the remake “Bandidas”. Denim, suede and eyelet were used – definite key elements for next season. But also Amerindian inspirations like navajo prints, lucky charms, feathers and tassels appeared along with stetsons, bandanas and broad belts. The inspirations and designs were numerous, only lassos and spurs were missing.

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Lumberjack`s plaid shirts were transformed into cocktail dresses and denim was pervasive in all sort of styles. Faded, worn out, mended mixed with cut-out suede, a sexy look that creates immediate seduction.

Come on, cowgirls, let`s go west!

LoL, Sandra

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Trend S/S 2010: Focus on Legs

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The focus is on legs for summer, tons of mini skirts and hot pants paraded down the runways. According to the remarkable decrease in the length of the hemlines, the lower part of the body seemed to become the main attraction for decoration. Tights, along with other types of legwear like leggings, legwarmers or socks, made a sizzling fashion statement.

As nylons had always been a no-go in sandals, the trend of the open toe booties posed a real dilemma to me this winter especially that I hate cold feet. I am always admiring the French journalists during the fashion weeks showing-up effortlessly bare-legged whatever the weather. So honestly, I am curious if French ladies are going to adapt to the new trend. They have that nonchalant way of looking elegantly stylish that I truly so adore.

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Fact is that there were also many Parisian designers like John Galliano for Christian Dior or Jean-Paul Gaultier who sent their models in sandals combined with sweet little socks down the runway.

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The photos give you a taste of what is to come. Do not be shocked by those, they might show the look in an extreme way. Get inspired by those tendencies and interpret them in your very own way. Remove taboos and stimulate your spirits!

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Plus if you do not have those perfectly tanned marvellous legs, tights will be the perfect alternative to go mini. I am totally in love with those laced-up ones below from the Chanel S/S 2010 show. Wolford has a similiar version for sale on their website at the moment. Enjoy this young look!

LoL, Sandra

A Barnyard Spectacle: Chanel S/S 2010

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A modern take on Marie Antoinette in Versailles and a tribute to the milkmaids in the Alpine countries, that is how I would like to describe Karl Lagerfeld`s Chanel runway show for S/S 2010. A harvest of everything, dirndl meets Chanel tweeds– only Lagerfeld can manage to take you elegantly to the country, inventing a new and younger style for the fashion house.

The collection has been amazingly balanced between classic elements like those signature chains plus Chanel-famous little jackets with contrasting edges and current season tendencies like rough textures, transparency, lace and wodden clogs. The look is fresher than ever and Lily Allen performing on a hoedown platform was the perfect addition to the barnyard spectacle.

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Stay tuned and find out more in the next days about all the different trends at Chanel!

LoL, Sandra