The Top 20 Runway Trends for S/S 2022

From New York to London, Milan and Paris, in this post I round up the biggest moments of the new season. One of the most important trends is the revival of the 2000s. Keyword is «Y2K» which is the shorthand for «the year 2000.» Designers found new ways to interpret sex by freeing the nipple and creating interesting cut-outs.

Color is very important. After the months spent at home, the urge for fun and vibrant fashion is huge. Enjoy those beautiful collections and let’s hope that we will find peace this season.

LoL, Sandra

After the ’90s, the 2000s are back! Crop tops and butterflies, Grecian draping and low-rise pants, and body chains – all those things are epitome of Y2K style.

No other piece of garment has come up quite the winner like the bra top, be it a bikini top, a bandeau, or a humble bra, best combined with a pant suit.

XXS hemlines are a must this summer. The micro skirt steals the show from the traditional mini skirt.

This season, homespun crochet details were a present theme on the runways, playing up texture.

As the blazer is a standalone piece in its own right, it is worn directly on the skin, preferably with a cinched waist and exaggerated shoulders.

Buckle up, ladies! The biker jacket is back.

Nothing beats elegance and sex appeal like a black catsuit.

Here’s one for the minimalists: a shock of Colgate white, worn head-to-toe, preferably oversized.

Counterbalacing the neutral monochrome trend are head-to-toe looks in bold colors.

Sweet pastel colors appear this summer mostly on airy pieces for a second skin effect.

In 2022 there is not the slightest excuse for not wearing color. Optimistic color splashes elevate color blocking to new heights.

Graphic cut-outs paired with bold colors deliver the right amount of chic.

The new sexiness means super sheer and unleashing your nipples.

A beautiful interpretation of the ’60s era in pop colors.

Colorful marabou feathers are the best way to stay warm during chilly summer nights.

A hybrid trend mixing fringing and stripes for the fashion forward.

Back embellishments, trains, and swinging tails create maximum drama.

A new definition of evening glamour with dramatic, big-volume silhouettes and goth details.

Shine bright like a diamond. Sparkling textures and sheer sexiness are a must for evening wear this season.

Dress-code after the pandemic: Fabulous and shiny with sequins, chainmail, sparkling mesh, and crystals.

Photos: Courtesy of the Brands

Gucci Love Parade

GUCCI‘s Creative Director Alessandro Michele will present his new collection, the second one in the centenary year of the House, live in a momentous show along Hollywood Boulevard in Los Angeles.

Watch the live stream on November 2nd at 8pm PST. Click here to join the livestreaming.

Later this year, Ridley Scott’s highly anticipated «House of Gucci» will be released starring Lady Gaga, Adam Driver, Salma Hayek, Al Pacino, Jeremy Irons and Jared Leto. The film is not directly affiliated with the house but still tied to its legacy nonetheless as it tells the real-life Gucci family with a focus on the murder of Maurizio Gucci (Driver).

Two events that I am very much looking forward to…

LoL, Sandra

Photos: © Gucci

Miu Miu – A Brave Heart

 After a fashion show staged as a real fantasy – almost-impossibly presented in the landscape of Cortina d’Ampezzo in the Dolomites Alps – the F/W 2021 Miu Miu collection designed by Miuccia Prada returns to the context of fashion, itself another fantasy of realities, exploring the power of clothes as a conveyance of character, an expression of strength. 

As this collection champions the notion of bravery and intrepid exploration, the hero of this Miu Miu campaign is the actor Emma Corrin – whose courage in her abandonment, whole-heartedly, to every role, has boldly powered her to international prominence. Acting requires innate courage – emotional bravery, the baring of one’s soul, to bring fantasies to life. 

An actor’s craft is to lend fact to fiction, to embody people other than themselves. Corrin’s career has been marked by the power of her performances – her paradoxical bravery in showing her own vulnerability, the strength of character she can convey. Here, Corrin is captured in a direct and arresting series of studio portraits, her gaze in each an echo of female archetypes – joyful and reflective, serious or seductive – photographed by Steven Meisel with creative direction by M/M Paris. Her personality projects onto every image – staring boldly from the picture plane, framed in a new context. 

Miu Miu celebrates bravery, boldness – it is rooted in and inspired by communities of women, in the power of the collective. Here, Corrin shifts between different identities, different sense of self – playful or powerful, fragile but strong. Accompanying the print campaign, a series of five short films allow Corrin to reinvent herself once more – as different characters, within different personae. Corrin reads aloud a series of anecdotes, recollections, remembrances – recounting memories, true and imaginary, in her own voice and those of others. Again, lines are blurred: is Corrin acting, or actual – are these her words, or a script? 

Throughout, both films and imagery constantly interrogate our ideas and ideals of reality and fantasy, the courage needed to traverse between the two. As Corrin gives her characters strength, Miu Miu clothes its wearers for brave endeavours. 

The first episode of ‘A BRAVE HEART’ films is online at miumiu.com. Watch the trailer HERE.

LoL, Sandra

Photos: Courtesy of Miu Miu CREDITS: Creative Direction: M/M (Paris) – Photographer: Steven Meisel – Videographer: Benn Northover – Styling: Lotta Volkova – Talent: Emma Corrin

The Top 20 Runway Trends for F/W 2021

Summer has just begun (here in Switzerland it feels more like fall), but in true form the fashion universe has already started spinning its own narrative for the possibilities that lie ahead. The F/W 2021 season will go down in history as it marks a year of no-contact, virtual fashion weeks. How is it to watch a fashion show behind your laptop screen? Let me assure you, it is not the same, you miss the energy, part of the message the designer wants to transport and of course the theater of fashion surrounding the event.

The outcome? F/W 2021 doesn’t wrap up as succinctly as previous ones. Designers have been working in exceedingly unusual circumstances, from home, with zoom meetings, in a vacuum, catering to an audience whose lives are forever changed. And yet, creativity reigns. For F/W 2021, the collections fell in line with the times by embracing that new positive joyful everyday outdoor, prepping for a new-wave Roaring ’20s, finding stability in leather, and keeping comfort key in elevated knitwear. A statement coat is one of the must-haves, proof, we have the urge to spend time outside.

There is something for everyone. Show some skin or cover it up! Be comfortable or be crazy! The choice is yours!

LoL, Sandra

Designers skipped the minimalism in favor of something optimistic and grand with a clear message: Let your light shine, ladies, the future is looking bright.

Conscious and respectful of the animal cause, brands are coming up with faux fur that is both cozy and seemingly more realistic than the real thing.

Statement coats are a must this fall but who says a blanket isn’t a garment? JW Anderson’s artful throws definitely do double duty and fashion’s newest hybrid, the puffcho, a blanket poncho that Gabriela Hearst hybridised with a high puffer collar for Chloé, will surely be seen on fashionistas around the globe.

Cosmonaut, alien or astronomer? A bit of everything at the same time. Fashion is dreaming of elsewhere and further afield, to say the least, rocketing winter into the sphere of futurewear, with inspirations ranging from sci-fi to NASA.

A feat of geometric style, fashion is displaying its taste for mixing and matching, juxtaposing and seeing together a variety of fabrics and leathers (vegan at Chloé by Gabriela Hearst).

A variation on a theme that springs eternal. This season, leather comes with a bourgeois 19eline and a baby doll biker look at Dior.

This season, fashion has taken to the slopes, with salopettes, parkas and quilted pieces revisited for the woman about town. A modern twist for keeping warm this winter in comfort and style.

The obsession of the season, knitwear goes for a comfy yet sexy silhouette. Dresses worn long, showing skin here and there, or are see-through for a more daring effect.

Branding is still a big game with these all-over logo prints. It is more subtle than wearing the designer name on your chest.

The classic skirt suits of recent seasons have morphed into quirky but prim pleated skirt sets.

The trusted suit has gotten a revamp. Traditionally, the style is composed of a blazer-and-trouser combo. For F/W 2021, designers introduced something new into the fold: coats with matching pants.

Cropped jackets and tops are still trending. However, these elegant, midriff-baring looks are far from the mini tees of your youth. Sophisticated and chic, these short takes are for posh girls only.

This fall, many runways showed an ode to the famous movie «Clueless». This 1990s interpretation means retro varsity jackets, and Clueless-esque skirts. Rodarte actually tapped ‘90s style icon, Clueless’ Cher Horowitz (aka Alicia Silverstone), for their latest lookbook.

Sweatpants are not forever. Slouchy, wide-leg jeans emerged as key looks for fall. Consider these ’90s pants for your post-pandemic life.

The Swinging Sixties revisited for the digital age get top billing this season, with monochrome, streamlined variations that are both sexy and tasteful.

Bulbous, bubble-like shapes started trending early in the lockdowns. For F/W 2021, the silhouettes show  an emphasis on the hips and thighs. Both womanly and protective, these new orbs offer coziness and a little forgiveness from the skintight silhouettes seen elsewhere.

Whimsical flamingo motifs spread their wings over ruched mini dresses at Moschino, oversized shoulders walked down the catwalk at Dolce & Gabbana, and ’80s-inspired pieces lit up the runway at Emporio Armani. Miami Vice or Dynasty, the choice is yours.

For those who subscribe to the idea of a new Roaring ’20s on the horizon, you’ll be perfectly outfitted for the occasion with these new flapper dresses.

There is a festive air about the collections this season. With dreams as a leitmotif, evening dresses come out of the closet, and a deluge of silver is shaking up fashion, with strength and character.

No matter your taste, there is a F/W 2021 catsuit to match your lifestyle. Those sexy one-piece wonders are perfect to dance the night away.

Photos: Courtesy of the Brands

The Top 20 Runway Trends for S/S 2021

Certainly, thanks to the ongoing pandemic, S/S 2021 was a season like no other. Therefore I also waited with this report. Most of the presentations were virtual or with not many guests. New York and London opted for predominantly digital showcases, while Milan and Paris held scaled-back showings with strict social distancing measures. I attended CHANEL in Paris for example but it felt very different from before with all the strict social distancing measures and masks.

What are the trends? The common denominator on the runways was a heartfelt 1990s vibe. Furthermore, the new working-from-home routine certainly had an effect on what designers were coming up with. Think barrettes, tracksuits and midriff flossing. Wide-leg trousers offer more comfort and capes deliver that coziness we have been experiencing lately.

In general, there is an urge for vibrant prints and uplifting colors. Stay tuned, I will soon tell you about the F/W 2021 trends, what to keep and what to get.

LoL, Sandra

Everyday pieces, from dresses to sleepwear, have been given a joyful spin by designers who are experimenting with bold, uplifting colors and prints.

S/S 2021 brings a twist to the logomania trend. Designers unveiled new fashion statements with collages, patchworks and neon effects. In any case, this modernity enjoys playing with all manner of styles and colors in fun streetwear looks.

Pantone announced Ultimate Gray and Illuminating in combination as the color of the year 2021. Two independent colors that come together to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine filled day.

Candy tops the trends of the season. Sugary candy tones, from cherry to raspberry, bring a dash of rose-tinted energy to summer.

Besides candy hues, orange now also stands out in the trendiest girls’ wardrobes this season.

This summer has a weakness for cape detailing, which is perhaps the ultimate in sartorial fantasy – no one, after all is really requiring a cape, however desirable they might appear.

This year, tie-dye is the print that everyone loves for S/S 2021. It has become the pattern of the pandemic.

This summer, designers looked for monochrome magic, very reminiscent of Coco Chanel’s favorites.

 Skinny jeans and cigarette pant lovers: hear me out. Baggy trousers may not have the streamlining effect of your favoured slim-line silhouettes. But, they’re a bona fide trend for spring, and they’re showing their elegant side this season, taking over as your everyday trouser shape of choice.

With quintessential, luxurious materials and smooth lines, minimalism took on a 1990s look all in white.

Head to toe denim looks are still holding strong. One of my favorite trends.

The tracksuit was also treated to a 1990s vibe. Raw sportswear effects and tech materials teamed up with couture sophistication to play everything down. Who dares win, with track pants about town, day and night.

Envelopping the silhouette in a joyful style, the fishnet style is making a seasonal comeback with a decidedly 1990s aesthetic. It is graphic and minimalist, with raw yet chic flexibility, setting an ultra-contemporary pace.

Brace yourselves for S/S 2021’s most stomach-clenching trend: bralettes are stronger than ever with a ferocity last witnessed in the 1990s.


Midriff flossing can be loosely translating as a series of crisscrossing cords and wraparound details resembling dental floss (hence the name) that can emerge from skirts, from the aforementioned bralette, as well as souping up the middle region of a maxi dress, resistance is futile.

Thanks to the Netflix series «Bridgerton», we welcome the return of the corset. Those body-sculpting pieces will make your silhouette sing, given streetwise attitude. Consider it the very opposite of loungewear – and a chance to blow away the cobwebs of 2020.

Romantic bohemian styles are still all the rage. However, not an ounce of folklore was present, just sheer grace and long transparent dresses with shimmering movements. A true celebration of femininity.

A variation on a decidedly popular theme, fashion contiued to play with shoulders and sleeves. Here, puffy and gathered looks were once again injected with extravagant volumes.

A strong trend since F/W 2020: a silvery glow. The new wardrobe combines fresh energy and old classics resulting in a barrage of sequins, sexy mesh, and crystals ribbing.

The pandemic has been tough on all of us. Designers make us dream and invite us to indulge in a fashion fairytale with these tulle gowns.

Photos: Courtesy of the Brands

Zimmermann S/S 2021: Wild Botanica

Personally speaking, one of my favorite S/S 2021 collections is ZIMMERMANN titled «Wild Botanica». Inspired by Nicky Zimmermann‘s native flora and fauna of her home country, Australia, the designer translated these references into bold floral and bird prints and playful 3D flower and butterfly appliqués. Furthermore, she looked at the turn-of-the-century artwork of painter and explorer Ellis Rowan.

Inspiration behind the Zimmermann collection: Australian artist and botanical illustrator Ellis Rowan (1848 – 1922).

Favorite looks from the Zimmermann S/S 2021 runway.

Breezy dresses, stunning shorts and vibrant blouses set the scene for sunny romance. The long gowns with butterfly embroidery or the billowing floral waterfalls in the back stood out for their interesting textures for me.

On Mother’s Day I wore the amazing Botanica wattle-print linen-blend organza dressicon that was the first Zimmermann S/S 2021 runway look. The outfit post will be coming up tomorrow.

Liya Kebede stars in the S/S 2021 campaign. In front of Benny Horne‘s lens, she poses on location in St. Barths. A picturesque setting complements dreamy silhouettes as well as painterly prints.

You can shop the beautiful S/S 2021 collection at NET-À-PORTER, MATCHESFASHION and MYTHERESA.

Such beautiful butterfly applications on my Botanica floral linen-blend organza maxi dress. This outfit post will also coming up shortly.

Photos: Courtesy of Zimmermann, © Sandra Bauknecht, © David Biedert Photography
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Louis Vuitton x Fornasetti for F/W 2021

This week, Nicolas Ghesquière sent the models mingling with ancient Roman, Greek, and Etruscan sculptures to the tunes of Daft Punk’s mega-hit «Around the World» down the Louvre’s Denon wing for his Louis Vuitton F/W 2021 show without an audience due to the current pandemic.

The press release stated: «There’s no need to venture far to create the impression of traveling. It’s enough to reach far back… to the Golden Age, or Age of Enlightenment, eras that forged the essence of our civilization. Everything is expressed so purely in Greco-Roman antiquity, the acme of an aesthetic whose primacy is uncontested. More than a journey, Louis Vuitton embarks on an odyssey with a F/W 2021 collection that incorporates fabulous drawings by Fornasetti, the delicate, fanciful engravings of an enduring era. His imaginative strokes explore, illustrate and impart style. It’s also a story of conquest — of body, heart and mind — in which humankind takes centre stage, in all its functional elegance, intellectual dominance, and earthly seduction. The astonishment of age-old principles endures and continues to guide us, such as contrapposto, a stance that first appeared in the 6th century BC and lent statues a dynamic allure, which countless couture poses have reprised since and still denotes a certain stylistic tension in fashion.»

I absolutely loved how Louis Vuitton’s Artistic Director of Women’s collections Nicolas Ghesquière has explored the unique creative world of renowned Italian artistic design atelier Fornasetti for the Maison’s F/W 2021 collection. The multifaceted collection showcases Fornasetti’s iconic hand-drawn imagery that has enchanted art and design lovers since Piero founded his atelier in 1940.

The collaboration begins with Nicolas Ghesquière’s F/W 2021 collection which integrates Fornasetti’s distinct visual universe into multiple designs. Unveiled in the spectacular setting of the Michelangelo and Daru Galleries in the Louvre, the collection with its Fornasetti images of antiquity builds a time-travelling aesthetic and creative dialogue with the museum’s remarkable array of Greek, Etruscan and Roman sculpture.

The collaborative designs in the F/W 2021 collection feature specific Fornasetti themes and artworks, selected by Nicolas Ghesquière in dialogue with Barnaba Fornasetti, the Artistic Director of the Fornasetti atelier, and their teams, from the 13,000-piece Fornasetti archive in Milan. These clothes and accessories use a rich combination of colours, textures and traditional, cutting-edge techniques including jacquard, embroidery and laser printing, intertwining Fornasetti’s exquisitely illustrated world with Nicolas Ghesquière’s strikingly contemporary design.

Highlights include velvet dresses, shiny printed jersey tops upon which Fornasetti drawings of ancient statues are overlaid on high-tech thermal-camera imagery, as well as fleece hooded jackets and tailoring pieces. Oversize outerwear pieces feature Fornasetti print both in a stamp inspired coloured version and, in a gold, coated version.

The show collection will be followed by a wider Louis Vuitton-Fornasetti capsule collection to be launched at a later date featuring a broader selection of Louis Vuitton products that draw on Fornasetti motifs, such as buildings, locks, keys and portraits. These include a captivating version of the Cannes bag in transformed leather, beautifully embellished with a Fornasetti black-and-white architectural drawing and reminiscent of the Renaissance-era Baptistery in Florence, and a reworked Petite Malle that seems to have been inflated and covered with a dome printed metallic leather, creating a striking optical illusion.

«With this collaboration, I wanted to use the pieces to evoke the continuing modernity of Fornasetti’s artistic world,» says Nicolas Ghesquière. «Fornasetti’s enduring body of work is the realisation of a remarkable hand-drawn technique and magical take on the world, and I am particularly drawn to the way Fornasetti re-explored and reworked the heritage of classicism and ancient Rome, adding new references to historical imagery. As a designer who has always loved fashion’s ability to evoke the past, present and future simultaneously, I wanted to add new layers to this creative palimpsest. Exploring the Fornasetti archives had the excitement of an archaeological dig, searching for and finding drawings from the past to give them a new life for Louis Vuitton – for now and the future

«My father was an innovator who believed in the handmade, just like Louis Vuitton,» says Barnaba Fornasetti, son of Piero Fornasetti, and the brand’s artistic director. «Our vision has always been to bring Fornasetti’s unique artistic imagination to people through beautifully crafted objects, and this rewarding collaboration represents a new opportunity to expand and explore its visual creativity

In all its facets, the Louis Vuitton-Fornasetti collaboration embodies the two Houses’ shared sense of experimental traditionalism: an effective blend of Louis Vuitton’s forward-looking creativity and craft and Fornasetti’s magical and visionary depiction of the world.

Personally speaking, I absolutely love it! Finally, a collection with creativity behind it. Something that has been missing lately…

LoL, Sandra

Photos: © Louis Vuitton
DISCLOSURE: This post is NOT sponsored. I am just loving it!

Gabriela Hearst’s First Chloé Collection

Personally speaking, it was THE show of Paris Fashion Week that I have been eagerly waiting for: Gabriela Hearst’s first collection for Chloé.

Hearst called her first collection for the French Maison the «Aphrodite» to her own brand’s «Athena». Chloé in Greek means «blooming». The question is if it is a new bloom for the Maison with Hearst at the helm. It definitely is in terms of sustainability and this key word was Hearst’s approach to Chloé’s F/W 2021 collection: sustainability was her inspiration, her technique, her fabrics and even her volumes.

The Uruguayan-American designer claimed in the press release that Chloé’s F/W 2021 collection could be considered «four times more sustainable compared to last year,» and she explained that she got there by «eliminating virgin synthetic fiber (polyester) or artificial cellulosic fiber (viscose) and sourcing recycled, reused and organic denim,» adding that «more than 50% of the silk comes from organic agriculture and more than 80% of cashmere yarn for knitwear is recycled

This earthy point of view is also something Hearst is known for at her own eponymous brand. For me, I had to look at the collection many times until it has started to warm up to me. You have to understand it to like it as there is not something really excitingly new for the eye, but for your consciousness. I can see the DNA of both brands. However, it is missing this romantic, bohemian playfulness I have always loved at Chloé, even that Hearst only sent dresses down the digital runway.

Gabriela Hearst presented the last look herself.

My favorite item was the coat Gabriela wore for the finale of the show, along with the eco-leather dresses and the printed puffer coats. Hearst created them by repurposing from Chloé overstock spanning designers and eras, with Sheltersuit, a nonprofit organization providing aid to the homeless, which also collaborated on a series of backpacks. The marble prints on blouses and dresses had been created by the artist Peter Miles using seaweed and eggs.

The show was presented digitally last week on March 3rd, one hundred years to the day of founder Gaby Aghion’s birth. Both Gaby and Gabi, as is Hearst’s nickname too, are two strong fashion designers that interpret femininity in their own independent way and respective generations. It is surely a very viable wardrobe with lots of investment pieces to last for a very long time. As Hearst noted to Gaby in a statement, «your House is in good hands» – I would sign that! At least she made me start to re-think the state of fashion today.

LoL, Sandra

The rebirth of Chloé’s Edith bag by Gabriela Hearst.

Photos: © Chloé

The Top 20 Runway Trends for F/W 2020

What are the trends for F/W 2020? The world has changed so much in the last months and we might not find all of the looks suitable for our current situation. I have waited such a long time with this report as I was quite nostalgic about it. Personally speaking, F/W 2020 might have been the last real fashion month as I used to know it. Due to the current pandemic, the S/S 2021 presentations were mostly virtual or with not many guests. I was in Milan and Paris but it felt very different from before.

Read on to see the most influential trends from the F/W 2020 runways and let’s dream of better times. Most of the looks are in stores now.

LoL, Sandra

The leitmotif of the season, strong shoulders are making their big comeback. Triangular shapes now reign supreme, for a truly on-point look.

With a season steeped in romantic influences, frills are enough to make any silhouette pretty.

The tasseled trim was given an elevated touch on the runway this season.

When it comes to equine-inspired fashion, we’re seeing less western, and more lady-like horse girls wearing sophisticated prints and equestrian caps.

Altogether, a vast and varied geometry of hypnotic checks makes a lasting impression and ticks all the boxes of a preppy season profile.

What the tailored shorts suit was for spring, the skirted version is for fall.

Collegiate sweaters, navy blazers, as well as stripes and checks, there’s a newfound appreciation for classic Americana style and the preppiness that comes with it.

Who says certain colors don’t go together? Certainly not the on-trend designers this season. The message is make it pop!

Dressing up like little girls that is what this trend is all about.

The ultra-sexy look, in every form possible, is holding up strong with exposed lingerie that simultaneously advocates luxurious seduction and a desire to reveal the unknown.

Black leather is making an unapologetic comeback. Think of of Keanu Reeves in The Matrix and go for your personal gothic, ’90s revival.

This fall, it is time to unleash your fetish side! Vinyl is the material that will keep you warm and others hot…

More than a trend… a recurrence. What’s new for winter? An all-over, utterly bourgeois allure.

Chic elegance with a folky twist, the bohemian attitude has been truly on the rise since many seasons.

Most fashion houses stopped using real fur, the only exception: shearling which was seen on many fall runways, preferably with a shaggy texture. Also available as fake fur.

Time to start practicing your victory rolls, because the ’40s are back.

Shine bright in silver. Opt for mesh, lamé, crystals or rhinestones.

Contemporary cutouts were revealed as the new way to wear the not-so-barely-there look at night.

Designers usher in a new twist on the bulbous silhouette, that we know from the ’80s.

The universally short-in-front, long-in-back is having a major moment in the form of dresses and gowns.

Photos: Courtesy of the Brands

A New Day at Prada in Milano

Last week, I spend a beautiful day with Prada in Milano during fashion week. The Italian fashion house treated me to many exciting moments. It was definitely the most anticipated show for S/S 2021. Miuccia Prada has teamed up with Raf Simons. Two exceptional talents working together to debut their first collection together meant for me, I was taking part in fashion history.

The show took place virtually in a yellow (one of Raf’s favorite colors) curtained backdrop one day before at the Fondazione Prada. TV screens were hanging from above, filming the whole thing and presenting the names of each model, all of whom had never walked a fashion show before. Everything new at Prada. Or probably not. After the show, Miuccia and Raf sat down to answer questions that fans submitted beforehand. Raf talked about the «Prada-ness», which is for him «a community that has a very specific attitude, intellect, aesthetic. You can’t really answer what it is, but it is, it exists, it’s present, it’s clearly there

Asked about the idea of newness in fashion, Raf Simons stated: «When you work for a long time in the industry, it is important that you are able to refresh your own body of work. I personally feel that the pure definition of new is something we have never seen before.» Miuccia jumped in: «It is nearly impossible. Our presence is done with our past. New, new, new means an incredible revolution, for instant the mini skirt when there was the women’s liberation. You just don’t wake up in the morning and design, you need to do something that makes sense and it comes from society. You have to react to reality and what is happening.»

My favorite 10 looks from the Prada S/S 2021 runway

When I watched the show in the live stream, I was not immediately blown away. Personally speaking, being a huge Prada fan since almost 30 years, many collections had to grown on me. Once you explore the details, the meaning, the hidden intellect, you have to fall in love. I loved this season’s idea to fully explore the collection with time in a private atmosphere in the show space itself. The music from the presentation was playing in the background and transformed me immediately in what I had seen the day before. 40 looks, building the new Prada uniform.

The new Prada S/S 2021 uniform: swinging skirts and hoodies in jersey

«The thing I have talked most about with Miuccia through all these months was uniforms. Not uniforms how as how we literally perceive them—not an army uniform, police uniform—but true metaphorical onesRaf stated after the show.
Miuccia, who has always been famous for her «Prada uniform», went on: «I think what we want to say about uniforms is that it’s interesting if you know that you can find something from which you know that you feel good in and you know that you express what you want to express without it being too much of a very specific fashion item in whatever moment in time. A uniform needs to also express something that is more timeless.»

Amazing details: Prada S/S 2021

For their collaboration, both designers referenced their past through the eyes of the other. «How Miuccia dresses is very often a kind of uniform one way or another, and that was direct inspiration for me for the show,» Simons said in the interview.

However, the show began with this sort of new Prada uniform, very inspired by Simons’ style. Long, narrow, ’90s-style pants combined with sleeveless tunics. All were combined with capes that were held by the models, a gesture that is reminiscent of Miuccia. Speaking of newness, the capes, or «clutch coats» as you may call them, felt so new, so modern to me, especially the way they were structured. I could picture myself wearing them for a night at the opera or throwing them over a bikini at the pool. Absolutely fabulous! Most importantly, the collaborators both love statement outerwear, and the oversized coats will surely be among the bestsellers.

The «ugly prints» of Prada’s era-defining S/S 1996 show appeared on hoodies and matching full skirts. This is definitely for me the new uniform, inspired by the current pandemic. When we want to be comfortable and stylish at once.

As Simons and Prada are both art lovers, they teamed up with Peter Potter to create artwork for the show.

The famous triangle logo appeared supersized, made from petal-folded fabric and imprinted with the logo. So breathtaking when you see it from close.


The pointy-toed slingback kitten heels in a contrasting color are back. Honestly, nobody does colour combinations better than Miuccia.

My favorite looks integrated holey turtlenecks that were used as layering pieces throughout so that the holes match each other. Combined with the swinging ’50s-style skirts, it will be my new Prada uniform.

The bags come with the new logo and are extremely light, nylon backpacks were presented as well. The mini-logo triangle earrings will also surely be spotted among influencers around the globe.

New era, new faces, new Prada. I was raving about the collection during lunch with Ignazio Gomez and Marco Pruneri at Torre restaurant inside the Fondazione Prada.

After that, I was driven to the PRADA Store in Galleria Vittorio Emanuele II the to discover the «100 covers, 100 people, 100 stories» which is part of the September Issue of Vogue Italia. Inside the shop, there is an interactive wall, where you could explore this amazing project in detail. Never done before, the shoot that took place in only 4 days and involved 100 people for 100 covers: from models, actresses and actors, activists, Instagram stars, writers, artists and common people. Each one of them with a story to tell was photographed in a look from Prada’s F/W 2020 collection.

After that, we went to Pasticceria Marchesi next door, which is one of the oldest and most famous pastry shops in Milan, and that belongs to the Prada Group. In keeping with its history and tradition, the interior design is divine and already worth the visit, not to speak of all those yummy treats you can indulge in.

A beautiful day, exploring the new Prada, that I will always remember! Thank you!

LoL, Sandra

Photos: Courtesy of Prada and © Sandra Bauknecht