Have a look at Miu Miu`s new S/S 2010 advertising campaign shot in London by Mert Alas and Marcus Piggott. I love this fine line between the childlike and the womanly that is also evoked by the collection itself.
On the one hand sheer, body-conscious, even naked looks and on the other hand romantic, young aspects created by crystal embroideries and graphic prints with little dogs, cats, swallows and flowers. The accessories are extremely beautiful, to me the platform shoes in particular.
The American model Lindsey Wixon was the perfect choice for the advertising campaign. She has that perfect combination of power and vulnerability. The sixteen-year-old was rejected by several casting directors before signing the contract with Marilyn. The agency had a good eye. After the opening slot at the Prada show in Milan and the presentation of the last look on the Miu Miu runway in Paris, she has become the new shooting star. Her signature feature is her sweet very tiny mouth with incredibly full lips. We will see her in a lot of editorials in the near future.
For my Swiss readers, I recommend a visit to the new Miu Miu shops in Zurich and St. Moritz. Have fun exploring this beautiful collection!
LoL, Sandra
Graphic patterns are a big trend for next summer, but the real news is digital manipulated prints.
A genius in creating those swirling effects is the Glaswegian designer Jonathan Saunders who since his graduation in 2002 from London`s Central Saint Martin`s college has been climbing up the ladder of success. Especially his resort 2010 collection (see above) that is available right now has a lot of those notice-me silk screening prints.
There is a new generation of designers that are using computer-generated patterns to achieve a new kind of futuristic look. Peter Pilotto and Mary Katrantzou are among those rising stars.
My favourite is Greek-born designer Mary Katrantzou. Her surrealistic prints of perfume bottles on dresses (see below) were divine last winter. You should get one on sale at Browns. And like Coco Chanel said: „A woman who doesn`t wear perfume has no future“. I am sure this is nothing Mary has to worry about.
For my Swiss based readers: Trois Pommes will carry her beautiful summer collection.
LoL, Sandra
Have you always dreamt of getting a tattoo but would never dare to do it? Now is the time to experience how it would be.
Body Art is an upcoming trend this summer. Fake tattoos or draw-on markings are fun and last until your next shower.
After the ink painted arms Rodarte showed in New York, Jean-Paul Gaultier was next to send his models with gothic graffiti-style messages down the runway. Karl Lagerfeld, the master of trendsetting, had Peter Phillips (Chanel`s art director of make-up) design stencils in shapes of the signature chains, logos, birds, pearls and blossoms for the Chanel S/S 2010 show. Those dainty prints that were hand drawn on the models added that fierce twist to the romantic look.
If painting seems too difficult, try some fun tattoos to order. Start experimenting! Remember, the only limit is your own creativity!
LoL, Sandra
The focus is on legs for summer, tons of mini skirts and hot pants paraded down the runways. According to the remarkable decrease in the length of the hemlines, the lower part of the body seemed to become the main attraction for decoration. Tights, along with other types of legwear like leggings, legwarmers or socks, made a sizzling fashion statement.
As nylons had always been a no-go in sandals, the trend of the open toe booties posed a real dilemma to me this winter especially that I hate cold feet. I am always admiring the French journalists during the fashion weeks showing-up effortlessly bare-legged whatever the weather. So honestly, I am curious if French ladies are going to adapt to the new trend. They have that nonchalant way of looking elegantly stylish that I truly so adore.
Fact is that there were also many Parisian designers like John Galliano for Christian Dior or Jean-Paul Gaultier who sent their models in sandals combined with sweet little socks down the runway.
The photos give you a taste of what is to come. Do not be shocked by those, they might show the look in an extreme way. Get inspired by those tendencies and interpret them in your very own way. Remove taboos and stimulate your spirits!
Plus if you do not have those perfectly tanned marvellous legs, tights will be the perfect alternative to go mini. I am totally in love with those laced-up ones below from the Chanel S/S 2010 show. Wolford has a similiar version for sale on their website at the moment. Enjoy this young look!
LoL, Sandra
