Prada Frames

After the success of Prada Frames 2022, dedicated to the theme On Forest, the multidisciplinary symposium exploring the complex relationship between design and the environment, curated by Formafantasma, returns to Milan again this year.

The Milan symposium follows the Prada Frames held last March at the M+ museum in Hong Kong. The theme of Prada Frames Milan 2023 is Materials in Flux. Prada chooses to foster a reflection whose ethical and aesthetic implications have been central to the brand’s practice for some time: the potential for original creativity and opportunities for low-impact production opened up by the use of innovative recycled materials. The symposium’s work is based on the research by British anthropologist Tim Ingold, who views materials as interconnected, endlessly changing living entities. It aims to explore the concept of waste, investigate the dynamics that regulate waste infrastructure and their value systems, and analyse the complex relationship between materials and ecosystems.

On 17-19 April, a packed programme of six sessions over three days will bring together scholars and professionals from various fields of research, including Tim Ingold, Elizabeth Povinelli, Beatriz Colomina, Mark Wigley, Sophie Chao, Veena Sahajwalla and Hans Ulrich Obrist.

The event is being held at Teatro Filodrammatici, one of the oldest theatres in Milan, located just a short distance from La Scala and Piazza Duomo. The Accademia dei Filodrammatrici, founded in 1798, established its headquarters there in 1800, transforming the building at the beginning of the last century into the Art Nouveau style whose façade is still preserved today. The interior was redesigned by architect Luigi Caccia Dominioni in the 1960s, including work on the imposing entrance staircase and the mosaic floors, the latter created by sculptor Francesco Somaini.

Admission to Prada Frames Milan is free but with limited availability, subject to registration at prada.com from 6 April.

LoL, Sandra

Photos: © Prada
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Louis Vuitton – Repair

Since 1854, Louis Vuitton has been creating products that are designed to last. Through exceptional savoir-faire and ongoing innovations in design durability, the Maison’s creations are conceived to stand the test of time. This includes environmental impact analysis at every step of the creative process as part of our environmental commitments, while an array of precise services for our collections guarantee optimized reparability and ensure a long lifecycle.

Indeed, at Louis Vuitton, standing the test of time requires eventual repairs. Repair is a noble word that has always been integral to Louis Vuitton’s DNA. Clients are at the heart of the Maison, therefore enabling the preservation of a Louis Vuitton creation ensures a continued client journey, securing transmission from generation to generation. Beyond any material value, Louis Vuitton safeguards memorable client stories.

Today, Louis Vuitton’s takes care of client repairs through an innovative process of repairing. Across our product universes, 12 regional Repair Ateliers around the world work daily to repair, rejuvenate, and revitalise cherished Louis Vuitton products. Certain small repairs can be done immediately in store, while others require more attention from our dedicated Louis Vuitton artisans in our global network. This also includes the complete restoration of historic trunks, preserving our legacy and commitment to savoir-faire and craftmanship. Louis Vuitton strengthens its global yet local presence through its Repair Ateliers, as 98% of the repairs are performed near to where clients live, thus limiting CO2 emissions related to the transportation of the products.

It is strongly recommended to bring Louis Vuitton products, both new and vintage, through a Louis Vuitton channel, whether digital or in store, when a repair is desired. The utmost level of excellence and savoir-faire will be guaranteed to clients only through Louis Vuitton stores and regional Repair Ateliers thanks to the Maison’s 1200 artisans and specialists and use of original materials.

At Louis Vuitton sustainability is a journey that takes long term commitment and humility. The humility to pay as much attention to what the Maison has already achieved, as to what remains to be done. With the first recorded repair of a Louis Vuitton product dating back to 1860, they now repair 600,000 products per year and continue to set and achieve ever more ambitious sustainability goals laid out in «Our Committed Journey».

Discover details of the committed journey here.

LoL, Sandra

Photos: © Louis Vuitton
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True Luxury Should Last Forever

True luxury should last forever … Personally speaking, being able to show your true authentic self is the highest form of luxury for me. Since an early age, I have followed that motto and I have always believed in investing into things to treasure for decades to come. Quality over quantity is the key. Luxury, like happiness, is the blurry notion of something good that happens. Everything you see on SANDRA’S CLOSET is part of this journey.

When it comes to perfumery, I am a huge fan of KILIAN PARIS. Twisting traditional French luxury with his own audacious take, Kilian Hennessy has created his contemporary vision of perfumery. With long-lasting accords that recall luxury fragrances of former eras, the House is uncompromising when it comes to the quality of the ingredients.

On top, Kilian Hennessy established a practice in tune with our times: a favorite perfume is bought only once and refilled for life.

With sustainability in mind, insisting on well-crafted design with timeless style, a KILIAN Paris flacon is perpetually refillable, making it an everlasting collector’s piece. Styled after elegant, sophisticated barware, they are beautiful scented objects of desire to last a lifetime. To the brand’s Founder, the words ‘disposable’ and ‘luxury’ are incommensurable. Luxury should live with us and go beyond us, like an object our great-grandchildren might find and cherish as part of their heritage.

«To me, a true luxury product must have in its DNA the capacity to be passed on from generation to generation. True luxury should last forever!» – Kilian Hennessy

HOW TO REFILL YOUR FLACON

1. Unscrew the cap and carefully remove the atomizer from the original Kilian Paris perfume bottle.


2. Turn upside down the refill and insert its end into the cavity of the original perfume bottle.

3. Rotate the refill bottle clockwise until the liquid starts fillin up the original perfume bottle.


4. Rotate the refill bottle counterclockwise to extract it from the perfume bottle cavity.

5. Tighten the original perfume bottle with the original cap.

While less waste and a lighter carbon imprint are the result of doing things a little bit differently from the start, KILIAN Paris understands that the gesture is small relative to what remains to be done and the future evolutions of the beauty industry in view. Sustainability, especially in the context of KILIAN Paris’s unique approach to packaging already in place, is an area where the brand seeks constant self-revision and improvement.

A KILIAN Paris perfume addiction is declared once and refillable always, making the brand an «eco-luxury» native, a small but significant gesture in leading luxury back to its lasting nature.

LoL, Sandra

Photos: © Sandra Bauknecht / Sanjeev Velmurugan
The photos were taken at the KILIAN PARIS counter at Jelmoli Zurich.
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A Monday Morning with Aveda

In general, hair salons are closed on Mondays (actually not sure if this is only a European thing…), so it was a lovely surprise when I received the invite from AVEDA to get spoilt on a Monday morning at the hair dresser.

As you know, I have been using AVEDA products for a long time. I admit that I always switch between brands or product lines during the month as for me personally speaking my hair gets a kick from the alternation. However, the reason why I am a big fan of the house, that was acquired in 1997 by the Estée Lauder Companies, is that AVEDA is a cruelty-free brand with a mission to care for the world by creating vegan, high-performance hair, skin and body formulas for beauty professionals and consumers, all with sustainability at heart. Green chemistry at its best.

During an intimate breakfast at Eddine Belaid in Zurich, we learnt a lot about the history of the brand. The face of the campaign, Anja Leuenberger, was also present and told us about her experiences with the hair products, that helped her to finally achieve longer, healthier hair.

Aveda was founded in 1978 by Horst Rechelbacher, a pioneer of holistic beauty, and a champion of environmental responsibility.  Born in Austria in 1941 to an herbalist mother and a shoemaker father, Horst began working in the salon across the street at the age of 14. «I was not a good student at all but I was very eager to be something different,» he said. Horst was a natural talent, and by 17 he was working as a stylist at a prestigious salon in Rome, tending to international celebrities. By the young age of 20 he had won the European Hairstyling Championship, which he used as a springboard to tour Europe and the United States. «What is a calling? It’s like almost a fire inside me and it keeps me alive,» he said.

He opened his first salon in Minneapolis as a European hairdresser, and then several others, becoming a successful salon entrepreneur in his twenties. In the late sixties, Horst suffered burn out from overwork and recovered thanks to herbal remedies prepared by his mother, as well as to the practice of yoga and meditation. Following a retreat in India in 1970, Horst integrated ayurveda in his lifestyle and his salon business model.

He adopted a holistic thinking, the belief that individual beauty is directly linked to the beauty of the world around us. His were ideas that would revolutionize the beauty industry. In India, he also received the inspiration to create Aveda. With Shiv Nath Tandon, whom he met in an Indian ashram, he developed his first Clove Shampoo in a kitchen sink in Minneapolis, together with doctors of ayurveda, Vinod and Kusum Upadhyay. All have continued to work with Aveda since the early 1970s.

Out of this well-timed collaboration, AVEDA, which stands is Sanskrit for «all knowledge», was born in 1978 with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities. Horst’s foresight is a testament to how far ahead of his time he was, and although no longer with us his legacy lives on in countless ways.

Horst Rechelbacher taught us that: «Every day presents every one of us with the opportunity to create positive effects. Even the simplest, seemingly insignificant choices we make in our daily lives—what to eat, what to wear, what to use on our bodies and in our homes—have a ripple effect that reaches far beyond us personally.»

Living up to this legacy, I was spoilt this Monday morning. The ritual started with smelling the different essential oils AVEDA has to offer. After choosing my favorite one, I got a neck and shoulder massage, that AVEDA salons are known for. The journey of relaxation starts already then.

I then received two different in-salon treatments after washing my hair, first the famous SHINE TREATMENT, that helps improve the condition of damaged hair and only takes 5 minutes. It refreshes your color, tints your natural hair, and corrects uneven tones or adds clear, eye-catching shine. It lasts up to 20 washes.

And as the second part of the ritual the BOTANICAL REPAIR™ professional treatment that transform your hair with molecular plant repair to strengthen strands from the inside out. Dry, damaged hair is instantly transformed with stronger, softer, visibly smoother and shiner hair in just one treatment. It is plant-powered, bond building and scientifically formatulated to treat three key layers of hair, so that it is transformed from the inside out. The hair is visibly revived and shinier after the treatment.

With the AVEDA Botanical Repair™ Strengthening Overnight Serum for home, you can get healthy hair while you are sleeping.

I received the treatment at Eddine Belaid in Zurich, an AVEDA exclusive salon.

I have also some great news for you. Until November 4, 2022 you receive a 30% off site wide discount on all AVEDA products with the code AVFAMILY.

Happy Shopping!

LoL, Sandra

Photos: Courtesy of AVEDA and © Sandra Bauknecht
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Prada Drops Sixth Timecapsule NFT

Prada announces the sixth drop in its Timecapsule NFT Collection and invites members of its Timecapsule community to register for the exclusive upcoming Prada Mode event to be held in Dubai and Prada Extends event at Art Basel Miami.

On November 3, Prada will launch a further exclusive drop of new limited-edition shirts crafted using upcycled materials from Prada’s archive. This time, Prada has taken style inspiration from the 1970s: November’s shirt is a Prada reinterpretation of typical 70s-style patchwork shirts revised in a modern key with upcycled denim from the Prada Archives.

Each fabric has been pre-washed and treated separately to achieve different shades before assembling. Once assembled, the shirt was washed again to amalgamate the different treatments and complete the finished look. The shirt features characteristics typically used in denim clothes, including a hazelnut color yarn and cuts that fray with washing, alongside modern Prada details such as metal snap buttons and the classic triangle logo. While all are made in the same way, the various treatments in combination with the denim aging process over time give further rarity to the garment.

The shirt features a transfer on the back with the words «NOVEMBER» and the «UPCYCLE» patch. Each shirt comes accompanied by its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community.

Following the unique Giveaway Experience to one lucky Timecapsule NFT holder at the Prada S/S 2023 Show in Milan in September, Prada is pleased to announce upcoming experiences of which Timecapsule NFT holders will be invited to attend.

On November 9 and 10, 2022, Prada will host in Dubai the eighth iteration of Prada Mode, featuring an installation by artist Damien Hirst – an exclusive event open to Prada Timecapsule community members. A traveling social club with a focus on contemporary culture, Prada Mode provides members with a unique art experience along with music, dining, and conversations.

On December 1, Prada Extends moves to the much-anticipated Art Basel in Miami where Timecapsule NFT Holders will be given the opportunity to attend the exclusive live event. Curated by British-born, Canadian-raised electronic musician and Prada collaborator Richie Hawtin aka Plastikman, Prada Extends is focused on and designed for creatives in different hubs around the world and interconnects like-minded figures, encapsulating the identity of each locale and its creative community.

Registration for both events will be available within the «Experiences» section inside the Prada Discord Channel. All information on the RSVP process is shared with community members on the Prada Discord Channel.

The Timecapsule opens for 24 hours on the first Thursday of every month. During the sale, a limited number of Timecapsule Collection items are available in selected markets on prada.com. Prior to delivery, Prada gives each item a unique serial number before wrapping the item in custom packaging. Upon receipt, the customers can redeem their NFT using their unique serial number.

The NFT features details of the drop, including the serial number for the accompanying physical item, establishing a connection between the digital and the physical products. Therefore, Prada customers can be assured that the rarity of their NFT corresponds to the exclusivity of their Timecapsule purchase. Timecapsule Collection NFT owners are part of a new group of Prada customers eligible to participate in exclusive activities and experiences. Prada Timecapsule NFTs are created using Ethereum blockchain infrastructure, meaning they are secure and accessible. Prada collaborates with the Aura Blockchain Consortium, which provides the underlying technology.

LoL, Sandra

Photos: ©Prada
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Prada Eternal Gold

When Prada invited me to Milan to experience the launch of the first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold, I was totally excited. Unfortunately, I had to be in London and couldn’t make it. However, I still have all the information to tell you about ETERNAL GOLD. In general, Prada fine jewelry is embedded in sustainable practice that informs twenty-first century luxury, alongside time-honored artisanal techniques and precious gems and metals. Inherent in the notion of fine jewelry – always – is the idea of unique pieces created with a future in mind, to pass between generations, to stand the test of time. The eternal.

A new interpretation of this concept, sustainability is built into the core of ETERNAL GOLD, reflecting Prada’s wide-ranging commitment to conscious and responsible practices across every facet of its business – including the shift of Prada’s total nylon production to its innovative sustainable recycled Re-Nylon. 100 percent of the gold used in Prada fine jewelry is Certified Recycled Gold, meeting ‘Chain of Custody’ standards set by the Responsible Jewelry Council. Every step and incarnation of Prada’s responsible gold and diamond production chain is verifiable and traceable – something offered by no other fine jewelry or luxury fashion house in the world.

Prada’s recycled gold is drawn only from eligible recycled material sources, in compliance with due diligence – including industrial gold, and post-consumer precious objects. Prada partners exclusively with those suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labor safety, environmental impact, and business ethics. The reduction of mining of new gold benefits both environments and human rights, and while traceability of diamond origins is conventionally only possible with stones of 0.5 carat or larger, Prada expands the concept, for the first time, to stones of all sizes. It also extends through the entire value-chain, from mining to cutting, setting and polishing – every step of every diamond’s life can be traced.

In a ground-breaking new step for fine jewelry, records of this verification have been logged on the Aura Consortium Blockchain ́s platformand can be accessed by Prada fine jewelry customers who also will be able to verify the authenticity of their pieces.

The journey of individual pieces will be accessible by Prada’s clientele, allowing them to trace the provenance of every aspect. This radical transparency on origins, sourcing and production chains gives a modern consciousness to fine jewelry, shifting outdated industry standards to mirror societal change. From its birth in 1913, Prada has always created «objects of luxury» – inventing items that, through precious materials and the highest level of Italian craftsmanship, are unique proposals for their clientele. They reflect timeless traditions, and the values and concerns of the modern world – ETERNAL GOLD is a new facet of this ideology. The debut collection draws on Prada’s heritage of style, its timeless fashion lexicon, to create pieces that embody eternal characteristics of Prada, conversing for the first time with the sphere of fine jewelry.

At the core of the collection is the Prada triangle – a powerful silhouette and universal shape that has become synonymous with Prada. Originally used as a mark of luxury by Prada’s founder Mario Prada, here the triangle represents the brand – a conceptual, wordless logo, universal in its resonance.

This debut collection proposes a foundation of neo-classics, everlasting pieces. Archetypes are examined, delineated and reiterated, the collection comprised of eternal shapes with constant resonance. Snake bracelets, heart motifs, chain necklaces, ribbon chokers – defining shapes and forms of fine jewelry, they are also signs and signifiers of affection and love. Gold is the focus – truly eternal, an ancient material timeless and constantly cherished, it is used in its true form and color, an honesty of metal that reflects the transparency of Prada’s supply chains. Prada’s own archetype, the triangle, is traced in every piece – an affinity found between Prada’s triangle and diamonds’ facets. The triangle appears as a clasp closure, earrings and pendants, while its angles shape chain links and hearts, the head of a snaked bracelet. Proportions are reconsidered – pendants are blown up, chain-links exaggerated to create impact. These jewelry pieces express strength, presence, passion. As with all Prada creates, ETERNAL GOLD is a bold reconsideration of the very concept of fine jewelry, an expansion of what its universe can represent. Combining technology with a fundamental humanity, aligning the notion of eternal pieces with a core commitment to sustainable and responsible practice, ETERNAL GOLD is a challenge to traditions, a break with conventions.

As it lays in Prada’s DNA to create a full on concept, the campaign – shot by David Sims under the creative direction of Ferdinando Verduri – celebrates exceptional personalities, whose creativities truly stand outside time, and that are championed for their talent and achievements. They are unique, like each piece of fine jewelry – and their contribution to culture is lasting. They include the award-winning American poet and activist Amanda Gorman; the American actor, model, and singer-songwriter Maya Hawke; and Dutch-Korean-Canadian musician Somi Jeon.

LoL, Sandra

Photos: © Prada
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Louis Vuitton – LV Trainer

For all who couldn’t get their hands on the Louis Vuitton x Nike Air Force 1 by Virgil Abloh sneakers, here might be another option from the French Maison: the new version of its iconic LV trainer that pushes the concept of sustainability even further, with its utterly graphic silhouette made of 90% recycled and bio-sourced materials. Available in three colour variations, the LV Trainer is adorned with the Maison’s signature Sustainable Development logo.

A newcomer to the Louis Vuitton collection and the embodiment of the Maison’s innovative spirit, this unprecedented model created by Virgil Abloh marks a new chapter in eco-design. Manufactured in the Louis Vuitton workshop in Fiesso d’Artico, Italy, using a highly complex process, the sneakers blend eco-design with fine craftsmanship, in accordance with the codes of circular creativity.

A true icon in the sportswear world, the LV Trainer is now breaking new records, without ever compromising Louis Vuitton’s standards for creativity and quality. The sole, a key component in terms of weight and comfort, is composed of an unparalleled 94% recycled polyurethane, with unchanged efficiency in terms of bounce, cushion and foot support – most notably thanks to the use of recycled cotton inner pads, and an insole made out of fully recycled polyurethane. As for the upper, it blends recycled polyester with a corn-based plastic material. The laces, made from used plastic, cross over the tongue, which is also recycled polyester, whereas the eyelets contain 91% regenerated polyurethane.

Available in sizes 4 to 15.5 (which means it is also available for women), this LV Trainer boasts the logo designed by Virgil Abloh. A visual example of Louis Vuitton’s upcycling philosophy, it has since become the symbol of the Maison’s commitment to sustainable development. The logo will be released in white with green accents from August, and then in red and black versions this September. The logo also features on the inside of the box, which is made out of entirely recycled and recyclable cardboard and which, thanks to an ingenious handle, turns into a bag – a strategy saving as much as 70% in materials to ensure the lowest environmental impact in terms of transportation and storage. Going even further, Louis Vuitton made the choice to use plant-based inks and to leave the inside of this unprecedented packaging in its original kraft.

Finally, a felt shoe bag in Tencel™ – renewable fibres from sustainably managed forests – acts as a layer of sustainable protection for the LV Trainer.

«Our committed journey» is Louis Vuitton’s sustainable development plan, in line with the LIFE360 (LVMH Initiatives For the Environment) programme. Through six lines of action, it aims to preserve natural resources (sustainable supply of materials, contribution to climate protection, circular approach of creativity) and to have a positive impact on society (diversity and inclusion, commitment to local communities, development of know-how).

Shopping with a good conscience!

LoL, Sandra

Photos: © Louis Vuitton
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The Frayme Mylo™ by Stella McCartney

Stella McCartney is consciously crafting fashion history by introducing the Frayme Mylo™the world’s first-ever luxury bag crafted from mycelium, a root-like structure of a fungus consisting of a mass of branching, thread-like hyphae. This pioneering vegan alternative to animal leather is grown in a lab using renewable resources by the House’s long-term partners, Bolt.

This is your chance to own a piece of fashion history, with a limited and numbered run of 100 available globally. Each is handcrafted by Italian artisans from Mylo™ – an innovative and incredibly realistic vegan alternative to animal leather. The Frayme Mylo™ is instantly recognisable as a Stella icon, with an exaggerated chain made from recyclable aluminium.

TO SHOP THE LIMITED EDITION FRAYME MYLO™ BAG, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Stella McCartney and © Sandra Bauknecht
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Gucci Pet Collection

May I introduce you to the new Gucci Pet Collection —a wide-ranging selection of items designed for dogs and cats that combines high-quality materials and craftsmanship with innovation, and many of the House’s signature motifs. The new line continues the narrative of surprise and delight behind Gucci Lifestyle, launched in September 2021 and inspired by a cabinet of curiosities—a place that could accommodate all of the fine, well- crafted that, while part of everyday life, still give off a magical and wonderful aura.

The offering includes collars and harnesses in plain leather, GG canvas, Web stripe, or the Herbarium or all-over geometric G print, and embellished with details like the Interlocking G logo or studs. Leashes in varying lengths and widths, bag holders, and Air Tag cases, are all available in the same materials and motifs to coordinate or mix and match.

Within a selection of items that also serve as design pieces for the home are Made-to-Order miniature couches on which pets can lounge, feeding bowls with various House prints, cloches to cover bowls with, hard-sided cases with removable ceramic bowls and handles for easy transport as well as coordinated feeding mats.

For pets who travel often, comfortable carriers in GG canvas are also part of the mix. Apparel includes polos, T-shirts, knitwear, and coats, distinguished by a vibrant palette and playful, signature motifs like all-over strawberries and hearts to Interlocking Gs and the classic monogram, also seen in the House’s ready-to-wear, creating opportunities for matching looks.

In line with the House’s commitment to sustainability, the Gucci Pet Collection includes items in recycled polyester, recycled cotton or DemetraGucci’s groundbreaking material that was unveiled in June 2021 after two years of in-House research and development. Demetra combines quality, softness, and durability with an eco-friendly ethos and is made from animal-free raw materials that are primarily from renewable and bio-based sources. Created from the House’s desire to explore and innovate materials for the future, Demetra is manufactured entirely in a Gucci factory in Italy using the same expertise and processes for tanning that give the material its pliable and resilient performance with a supple finish.

The new category is unveiled through a campaign with art direction and photography by Max Siedentopf. Infused with a retro-inspired, dream-like patina, a playful cast of dogs and cats of various types and sizes, wearing pieces from the new collection, are set against clean and colorful backgrounds that allow each animal’s personality to shine, inspired by the House’s underlying vision of individuality.

TO SHOP THE GUCCI PET COLLECTION, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Gucci
Creative Director: Alessandro Michele – Art Director & photographer: Max Siedentopf

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Prada Drops Second Timecapsule NFT

Prada announces the release of its second Timecapsule NFT Collection, which is linked to both a gender-neutral physical product and a gifted NFT. This NFT drop follows the launch of the first Timecapsule NFT Collection on June 2nd in collaboration with artist Cassius Hirst.
The Timecapsule NFT Collection debut resulted in an immediate sell-out of the collection. The launch also coincided with the creation of the «Prada Crypted» server on Discord which gained a large following solidifying the brands commitment to building an inclusive Web3 community, but this is just the beginning of the journey.

A key design element of this latest Timecapsule shirt is that the garment is made from upcycled fabrics from the Prada archives. By turning iconic printed textiles into a unique design, these materials are given a new life, perfectly in line with the Brand’s sustainability strategy and approach to circular thinking.

This shirt, which is #31 drop in the Timecapsule Collection, is emblazoned with the calendar month of «July». It features a black color pipeline matched with the Holliday & Brown tulip print on a cotton poplin base. It also features a «Jacquard Animalier» silk brocade and lurex fabric; as well as Jacquard Thrush (flower), a silk fabric produced from an early 20th century French archive. The final details of the design include a «Poplin Loto» printed fabric with deco inspiration.

The Timecapsule is a monthly online event: for 24 hours, on the first Thursday of every month, an exclusive item is made available on prada.com in very limited quantities, in selected markets. Each limited-edition Timecapsule item is associated with a unique serial number and is delivered with custom packaging. By purchasing the Timecapsule, customers will be able to redeem the related NFT which will be available, in a second phase, also for those who bought the Timecapsule dating back to the first launch in December 2019. As such, there is a synergy between the Prada Timecapsule and the scarcity and desirability of NFTs.

The NFT includes the drop serial number and the numbering of each physical item in order to have an exact correspondence. NFT owners are then offered exclusive benefits and experiences as well as access to future drops. Prada Timecapsule NFTs are issued on the Ethereum blockchain, offering a secure and user-friendly experience. The drop is facilitated by leveraging the Aura Blockchain Consortium’s NFT Solution and technology.

The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Canada, China Mainland, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Ireland, Italy, Japan, Luxemburg, Monaco, Netherlands, New Zealand, Norway, Portugal, Republic of Korea, Singapore, Spain, Sweden, Switzerland, Taiwan (China), Turkey, United Arab Emirates, United Kingdom, United States for 24 hours only, starting from July 7, 2022 at 3pm – CEST, limited to 50 items.

LoL, Sandra

Photos: © Prada
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