Karlie’s Angels

MindOfItsOwn

The Mercedes-Benz Fashion Week Berlin has taken place this week and the new CLA has premiered. Fittingly, it also stars alongside top model Karlie Kloss in Ryan McGinley‘s fashion film under the creative direction of Jefferson Hack that you can now see in full length at the end of this post. A striking beauty stands alone, surrounded by an imposing landscape, dark clouds gathering ominously behind her; she has two expressive and powerful companions, “her angels”, – a white horse and the Concept Style Coupé.

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Karlie Kloss, originally hailing from Chicago, Illinois, has been setting the fashion world alight since her discovery aged 13. Walking for everyone from Karl Lagerfeld, Marc Jacobs to Louis Vuitton, she recently renewed a two-year contract with Christian Dior. She looks stunning in the short movie, wearing her pretty Chloé outfit in all white next to a mysterious white horse.

Mercedes-Benz Fashion Week Berlin Autumn/Winter 2013

Live from Berlin: The protagonists of the F/W 2013 fashion film, creative director Jefferson Hack, photographer Ryan McGinley, top model Karlie Kloss and Anders Sundt Jensen next to the new CLA that celebrated its world premiere at the Mercedes-Benz Fashion Week Berlin.

Mercedes-Benz Fashion Week Berlin Autumn/Winter 2013

I totally adore Karlie’s new hair style and you?

LoL, Sandra

Photos: Courtesy of Mercedes-Benz and © Nass / Brauer Photos for Mercedes-Benz

Lala Berlin for Stylish Babies

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Fashion Designer, Leyla Piedayesh, famous for her knitwear designs, has teamed up with Cybex to create a limited edition Callisto 3-in-1 travel system. Piedayesh, also a mother, took up the challenge as she knows too well the importance of having a pram that is not only highly functional but also compliments your style.

lala BERLIN CallistoCallisto Lala Berlin SRP £360

The Lala Berlin collection features skulls in a striking hand stitched design with a cute baby twist of bows, bow-ties, eye-patches, prams and dummies. The range includes the city pram, travel system and luxury buggy along with stylish tote bag and small footmuff. Additional accessories are also available. For more information, please click here.

LoL, Sandra

lala BERLIN - ATON PR Edition

Aton Lala Berlin SRP £160

Photos: Courtesy of Cybex and Lala Berlin

Day 14: A Winter Tale by Cartier

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This Christmas, Cartier takes us on a Winter Tale. Two panther cubs play hide and seek in a snow-laden forest of fir trees. These mischievous cubs lead us on an enchanting adventure. Follow their journey (see video at the end of this post), filled with discoveries and precious gifts… wouldn’t it be lovely to have one of those beautiful jewelry pieces under the Christmas tree?!

Work on your seductive, feline side and nobody could reject your wish list… I mean, who on earth could resist those eyes?

LoL, Sandra

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Photos: © Cartier 2012

Initialiste – Unlock Your Hair’s Beauty

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Let me introduce you to the world’s 1st hair and scalp super serum, inspired by 24 years of stem cell research, INITIALISTE by Kérastase. It helps you to reveal hair that feels thicker, looks shinier and is more resistant to breakage*.

Since a couple of weeks, I have been using it now and am completely convinced. My hair feels thicker and smoother. Moreover, through the application, I achieve more volume at the roots.

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Benefits
With INITIALISTE, revealing a more beautiful hair fibre is now possible.

– HAIR FEELS THICKER
Hair thickness feels boosted and is lusciously soft

– HAIR LOOKS SHINIER
Hair has a lustrous-looking shine

– HAIR IS MORE RESISTANT
Hair is more resistant – up to 93% less breakage*
(*Breakage to brushing. Instrumental test: classic shampoo and Initialiste vs. classic shampoo alone).

Application
INITIALISTE can be applied directly to the scalp after washing and towel drying the hair. Leave-in treatment: 2 pipettes for fine hair and 4 for normal to thick hair. After applying, delicately massage the serum with the tips of your fingers to evenly distribute the serum over the whole scalp.

Technology
The unique knowledge of L’Oréal Advanced Research combined with the mastery of plant-based biotechnology has inspired Kerastase’s revolutionary formulation INITIALISTE, enriched with Vegetal Plant cells.

After a rigorous selection process that examined different kinds of plants, researchers focused their efforts on the native plant cells of the Malus Domestica, a variety of apple.; the extracts of which were infused in INITIALISTE’s Complexe Régénérateur®.

INITIALISTE is available for € 42.00 / CHF 56.00 (60ml). (In Switzerland in January 2013).

LoL, Sandra

Photos: Courtesy of Kérastase

Christmas for Naughty Children

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Do you still believe in Santa Claus? Well, you should…
This year, he does exist and his name is Jean Paul Gaultier. But this time, only “naughty children” will be rewarded.

Discover “The Naughty Christmas” on www.jeanpaulgaultier.com.

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Each day, a gift can be won. You have the chance to open three doors, the rule is… There are no rules, open whichever day you want! This is Christmas for naughty children. Very cool!

LoL, Sandra

Daphne Guinness for Roger Dubuis

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Fashion icon Daphne Guinness has now joined the exclusive circle of friends of Roger Dubuis. To mark this new collaboration, the internationally renowned photographer Nick Knight captured the Anglo-Irish aristocrat wearing the Velvet models that were launched this year at the SIHH 2012 in January.

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In this exceptional photo shoot produced, the watches are highlighted perfectly on her wrist as she wears wonderful creations from her personal vintage wardrobe. I am really keen to give you an exclusive preview of Nick Knight’s series of pictures and the film presenting the making of the photo shooting made with Daphne Guinness.

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Daphne Guinness is the friend and muse of the most famous photographers, designers and art directors. It is as if fate decreed that this muse with a creative temperament should meet Roger Dubuis and should personify the watchmaker’s feminine collections that exercise a fascinating and daring appeal… just like her.

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“Daphne is a superbly mysterious woman – you can never unravel her secrets. She is an ideal photo subject and I love working with her”, Nick Knight said after the session. “Her amazing creative spirit is a real inspiration”.

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Christian, Daphne and meChristian Louboutin with Daphne Guinness to the right and me to the left

I was pretty fascinated by her temperament, when I met her at a gala hosted by Roger Dubuis in Monte Carlo last fall. As you know, I am a big fan of Roger Dubuis and am wearing the Lady Excalibur watch with great pleasure.

LoL, Sandra

Photos: Courtesy of Roger Dubuis, © Nick Knight and © Sandra Bauknecht

Fashionable Water – DvF Loves Evian

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“Water is life is love is life is water is life is love is life is water”
This lovely surprise was waiting for me on my doorstep…

Evian® Natural Mineral Water has teamed with American designer Diane von Furstenberg for the design of its 2013 limited-edition bottle, marking the first time the brand has linked with a female designer. The projects reflects a playful celebration of life and features a nod to the designer’s iconic mantras with, “Water is Life is Love is Life is Water is…,” gracing the bottle in her distinct handwriting and an ubiquitous heart DVF logo in a special hue of red.

Bottle

Since 2008, evian® has collaborated with the world’s most acclaimed designers including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courrèges. To date, 10 million Limited Edition bottles have been sold and distributed to over 150 countries worldwide.

Just in time for the festive season, the limited edition bottle will be sold in Switzerland from November at the retailers Globus, Manor, among others for CHF 2.40.

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“I am so excited about this collaboration because I have always loved evian® and I think drinking water is one of the most important things we can do to love ourselves and love is life! To me it is all about living life to the fullest and I am so proud to work with evian® to spread such an important message.“ said Diane von Furstenberg.

DVF pouring water

About Diane von Furstenberg

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later, she invented the wrap dress, which came to symbolize power and independence for an entire generation of women. After a brief hiatus, Diane reemerged on the New York fashion scene in 1997 and re-launched the iconic dress, reestablishing her company as a global luxury lifestyle brand. DVF is now sold in over 70 countries worldwide, and has 54 freestanding shops. In 2005, Diane received the Lifetime Achievement Award from the Council of Fashion Designers of America (CFDA), and one year later was elected to her current position as its President. Diane’s commitment to empowering women is expressed through fashion, philanthropy and mentorship. She sits on the board of the non-profit Vital Voices, and in 2010 established The DVF Awards to support and honor exceptional women and organizations.

If you are interested to hear Diane von Furstenberg speak about this collaboration in her own words, I invite you to step in her office by watching this video:

LoL, Sandra

Photos: Courtesy of evian®, Diane von Furstenberg and © Sandra Bauknecht

Brad Pitt for Chanel N°5 Finally Revealed

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During the last months, we have been eagerly waiting to finally see the new campaign for CHANEL N°5 featuring Brad Pitt. This morning, the result was revealed. Joe Wright, the director of the new advertising campaign, shows Brad Pitt delivering a monologue directly into the camera. The actor’s voice comes across as both, captivating and passionate in the dramatic black and white film that you can enjoy below.

LoL, Sandra

Campaign photo and film: © Chanel

Another Teaser: Brad Pitt for Chanel N°5

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Chanel keeps us in suspense until the last minute. Fans of the brand are eager to see the final campaign photos featuring Brad Pitt as the first male model for the house’s iconic Chanel N°5 scent. For the first time, a man will give his view on the most feminine and legendary of fragrances. On October 15th, 2012 the secret will be finally lifted.

In the meantime enjoy those 7 seconds of mystery.

LoL, Sandra

Photo: © Chanel

Hypnôse Star Is Boop-Oop-a-Doop

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First of all, there is no doubt that Lancôme produces the best mascaras in the entire world and the newest creation HYPNÔSE STAR is just a testament to my statement.

For their advertising campaign, inspired by the movies of the 30s, the famous French luxury cosmetics house is calling upon Betty Boop, the sexy cartoon character, and Daria Werbowy. “Betty Boop’s mischievous eyes and innate sensuality are combined with the contemporary spirit and confident femininity of Daria Werbowy,” Lancôme says. “Yesterday’s vintage glamour meets the glamour of today.”

Betty Boo

Wrapped in a sparkling case, Hypnôse Star combines a specially designed brush, which has three patents pending, and a “Black Diamond” effect fluid formula to sculpt lashes. Two flat sides deliver mascara to the lashes, including the shortest ones, while two oblique sides with longer fibers separate and lengthen lashes while fixing them in a curl.

Utilizing two types of wax, Hypnôse Star offers two formulas for light texture and robust volume. Different soft waxes provide a mistake proof application while hard carnauba wax forms a thin film over the entire lash surface and sets the curl.

Available now for CHF 44.-.

Daria

Werbowy wears “Noir Midnight” Hypnôse Star mascara, Ombre Hypnôse eyeshadows “Erika F” I202 and “Strass Black” S310 and “Beige Diaphane” 03 Teint Idole Ultra 24H foundation. Lips are enhanced with “Sequins d’Amour” 170N Rouge In Love lipstick.

Ombre HypnoseNew OMBRE HYPNÔSE eyeshadows are available for CHF 39 each in 24 amazing shades.

Have a look at this super-cute video in which we will learn from Mrs Boop that “all stars have a secret,” before Daria chimes in with Betty’s signature boop-oop-a-doop!

LoL, Sandra

Photos & Video: Courtesy of Lancôme