With the Lunar New Year falling on February 1, the year of the tiger has officially arrived. Tigers symbolize strength, power and fearlessness so as we reach the Lunar New Year, I am channeling all of the tiger energy I can get (not so hard… haha, I was born in the Year of the Tiger).
As China is still a huge market in the fashion industry, many luxury brands have hopped on the train to release their festive capsules inspired by the Year of the Tiger and to promote the holiday on their global social channels, among them blockbuster brands such as Gucci, Dior and Louis Vuitton. Below you can find the best capsules collections of 2022:
The symbol of strength and bravery takes center stage in the new BALENCIAGA Year of the Tiger series, which largely consists of pre-existing seasonal lines updated with a new tiger motif.
BOTTEGA VENETA is going big for this Chinese Lunar New Year. The house has taken over a piece of the Great Wall of China in its latest large-scale activation celebrating the annual holiday. Bottega’s signature green shade mixed with a vibrant tangerine color (a symbol of luck in Mandarin) is digitally displayed across a massive chunk of one of the seven Wonders of the World.
BURBERRY evokes the power and strength of the tiger zodiac sign in this limited-edition collection dedicated to the Lunar New Year.
This year, the DIOR tiger will bring you strength and luck as he roams around the blooming garden, illuminated by glowing lanterns. For men, Dior Men’s Artistic director Kim Jones has teamed up with American artist Kenny Scharf to celebrate the New Year of the Water Tiger.
DOLCE & GABBANA pays homage to the Year of the Tiger with a unique collection: the iconic print is intertwined with the tiger pattern, revived in different colors.
ETRO launches a capsule collection starring the strong and courageous Tigress, a character from the animated cartoon film Kung Fu Panda by DreamWorks Animation. Created in collaboration with Universal Brand Development and DreamWorks Animation, the unisex fashion and accessories collection reinterprets the symbolism of the tiger in a funny and unexpected way, portraying the heroic kung fu moves of the characters Ping Xiao Po, Tigress, Shifu, Mantis, Crane and Monkey on T-shirts, sweatshirts, shirts, scarves and a selection of bags, accessories and small leather goods made with the iconic Paisley print.
FENDI celebrates the Spring Festival and the Year of the Tiger with an exclusive capsule collection that updates the brand’s signature style codes with intense colours and a daring animal print.
In celebration of the holiday, different versions of the animal define a curated selection of ready-to-wear and accessories—highlighting the multifaceted nature of the GUCCI universe. Rich with significance for the House, the animal expresses the Creative Director’s fascination with the beauty of nature. For a detailed post, click here please.
For Chinese New Year 2022, LANVIN ‘s sculptural cat designed by Armand Albert Rateau that embellishes the Pencil Cat bag disguises itself as a tiger.
LOUIS VUITTON mounts a tiger tail at the new flagship store in Chengdu. The shop features original artworks and furniture crafted by Chinese artists and designers to showcase the house’s commitment to local art and culture. Meanwhile, to celebrate the Year of the Tiger, the house presented a special art installation that features a giant, textured tiger tail at the storefront, as well as a capsule collection.
In occasion of Chinese New Year, MARNI celebrates the Year of the Tiger through a capsule collection in collaboration with Venezuelan artist Magdalena Suarez Frimkess, a long-time friend of Marni. A limited series of accessories and ready-to-wear designs, across both female and male collections, turn Suarez’s distinctive illustrations into prints, embroideries and jacquards, bringing the artist’s imaginative work into the free-spirited world of Marni.
To celebrate the Year of the Tiger in the Chinese zodiac, MIU MIU presents a collection of T-shirts printed with big cats in animation. They range in spirit from bouncy and cute to heroic, and from ubiquitous to unexpected.
Celebrating the Year of the Tiger, MOSCHINO‘s creative director Jeremy Scott has put together a special capsule collection featuring the icon of all frosted cereal flakes, Tony the Tiger. From ready-to-wear pieces such as oversized tees, hoodies and sweatshirts to bold accessories like the cereal box clutch, you’ll be the sharpest-looking tiger this CNY.
PRADA is celebrating the Lunar New Year with «Action in the Year of the Tiger», a combined campaign and project dedicated to safeguarding this legendary animal.
The Prada Group is also contributing to the conservation of endangered Amur tiger by making a donation to «Walking with Tiger and Leopard» Programme of China Green Foundation.
Tiger in Wonderland – to celebrate the Lunar New Year, FERRAGAMO has invited Chinese artists Sun Yuan and Peng Yu to create a unique print inspired by the 2022 Zodiac Tiger. I am obsessed with the bag.
In celebration of the Year of the Tiger, discover this exclusive capsule by STELLA MCCARTNEY honoring the occasion and the zodiac animal – with organic cotton pieces and cruelty-free accessories featuring prints by airbrush artist Albert Seleznyov, raising awareness for the conservation of these sacred creatures.
VALENTINO‘s first acquaintance with the tiger dates back to its Haute Couture F/W 1967 collection. In celebration of the Lunar New Year, the Italian Maison brings back the Valentino Tiger 1967 collection as a tribute to the Chinese heritage and a nod to its friendship with the country.
VERSACE beckons the Year of the Tiger with a classy capsule collection of new interpretation of the favourites of the Italian brand. A print showcasing the magnificent tiger resting within golden Baroque flourishes is introduced for the capsule, as well as a vibrant new year red colour that runs through it.
LoL, Sandra
Photos: Courtesy of the Brands
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