Georgian designer Demna is leaving Balenciaga after a decade to become Gucci’s new Artistic Director, starting early July 2025.
During a surprise press conference at the Parisian headquarters of parent company Kering, the newly instated Gucci CEO Stefano Cantino said: «I have always admired Demna’s creative approach, that is both unique and powerful. His ability to honor the iconic legacy of a brand while embracing a modern sensibility is extraordinary. With Gucci’s strengthened foundations as a springboard, Demna will lead the House towards renewed fashion authority and enduring cultural relevance.»
At the Balenciaga F/W 24 show in Paris wearing Demna’s designs head to toe.
Both Gucci and Balenciaga, where Demna has been creative director for nearly 10 years, are owned by Kering. At Balenciaga, Demna has redefined modern luxury, earning global recognition and cementing his authority on the industry.
Founded in Florence in 1921, Gucci is renowned for eclectic and contemporary creations that represent the pinnacle of Italian craftsmanship and are unsurpassed in quality, attention to detail and imaginative design.
Demna said: «I am truly excited to join the Gucci family. It is an honor to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci’s amazing story.»
Gucci hasn’t set a date for Demna’s debut show, but it isn’t expected to come before September. That means Gucci’s next big moment on the fashion calendar — a May 15th cruise show in Florence, the brand’s birthplace — will be another studio-designed affair.
LoL, Sandra
Photo Credit: © Demna, © Sandra Bauknecht
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