As promised in my previous post last week, here are all the details concerning the amazing collaboration between Dom Pérignon and Jeff Koons, which was launched during New York Fashion Week.
Personally speaking, I am crazy for this project as it involves three things I adore: champagne, the colour pink and one of my favourite artists! The limited edition ‘Balloon Venus’ is based on Jeff Koons’ work that was inspired by the Venus of Willendorf, a tiny paleolithic figurine discovered in Austria and dated to around 23 000 BC.
The Balloon Venus is part of Jeff Koons’ Antiquity series that begun in 2008, playfully exploring motifs from the History of Art with his trademark creative verve. The artist adapted the Balloon Venus sculpture for Dom Pérignon, by transforming the original statue in a smaller version which when opened, reveals a bottle of Rosé Vintage 2003. 650 will be produced, of which 20 will be sold in Switzerland for CHF 18’500.00 each.
Jeff Koons also designed better priced limited-edition gift boxes for the Dom Pérignon Rosé 2003 (CHF 449.00) and the Dom Pérignon Brut 2004 (CHF 199.00), available exclusively at Globus in Switzerland.
The launch event in NYC was held at the Stephan Weiss Studio in Greenwich Village. The berry-coloured ambiance was truly amazing, with different installations to explore the ‘Balloon Venus’ by Jeff Koons.
Born in 1955, Jeff Koons is one of the most recognised and solicited of all contemporary artists. He currently resides and works in the city of New York. Earning worldwide acclaim with his large-scale sculptures he has received numerous awards and honours in recognition of his cultural achievements. For him, “the real power behind art is to put us in contact with feelings”.
Throwing a bottle of Dom Pérignon with his wife.
Today, Dom Pierre Pérignon’s visionary mind and exceptional boldness to declare, at the end of the 17th century, to make “the best wine in the world” is in the hands of Chef de Cave Richard Geoffroy who creates each vintage of Dom Pérignon with pure excellence.
Champagne is my guilty pleasure and when it comes in a package like the ‘Balloon Venus’, I feel like a kid in the candy store, being on cloud nine!
LoL, Sandra
Photos: Courtesy of Dom Pérignon, all event photos: © Sandra Bauknecht
