Setting out to discover distant horizons can lead to experiences that are as unexpected as they are magical. An aurora borealis rising across a lava desert.
A cloud of fireflies taking flight in a tropical forest.
A shower of shooting stars raining down over the open sea.
Such rare and fantastic phenomena become engraved in the memory forever.
LOUIS VUITTON Master Perfumer Jacques Cavallier Belletrud, fascinated by the trace of such fleeting moments that you wish you could keep forever, dreamed up an enchanting composition: a jubilant perfume that stirs all the senses and celebrates our capacity to experience awe. To grasp what is impossible to capture. To photograph the natural mirages we envision constantly. In his quest to embody waking dreams from far-flung explorations, he found the olfactory direction for Attrape-Rêves.
Such a composition would never settle for a conventional beauty. It needed an explosive fragrance trail; one that was vibrant and surprising in equal measure. Inspired by the euphoria one feels when gazing at a burst of shooting stars, he let himself be guided by an African cacao flower of absolute purity. A raw material, treated in Grasse, that distills regressive, animalistic inflections.
To airy cacao, he added a bouquet of peony, delicate flower with thousand petals, fresh and luminous. He reinforced the power of the duo by pairing it with the slightest touch of essence of patchoulol, the noble, modernized heart of patchouli. Even then, settling for a gustatory fragrance was out of the question. Like an olfactory about-face, lychee and Turkish rose absolute created an unexpected and purebred elegance. He also used ginger and bergamot like flavor enhancers, to amplify this extraordinary perfume’s contrasts and freshness.
Eau de Parfum Attrape-Rêves 100ml 210€
In-store refill 100ml 125€
Eau de Parfum Attrape-Rêves 200ml 320€
In-store refill 200ml 250€
Travel Spray 4×7.5ml 210€
Travel Spray Refills 4×7.5ml 115€
Miniature Set 7x10ml 260€
Available as of 13th September at select Louis Vuitton stores and at louisvuitton.com.
LoL, Sandra
Photos: Courtesy of Louis Vuitton
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