PRADA is expanding its presence in Switzerland with the opening of its first store in Geneva, on the prestigious Rue du Rhône, designed by Italian star architect Roberto Baciocchi. Further, the fashion house takes the total number of its stores in the country to seven with two more openings, one in Crans Montana and one in Lugano.
PRADA Geneva – Rue du Rhône, 49-51 – beginning of May 2014
Total area occupied: 1000 square meters over two floors.
Women’s and men’s ready-to-wear, accessories, leather goods and footwear collections.
Made to Measure for men.
PRADA Crans Montana – Rue du Prado 6 – end of May 2014
Total area occupied: 215 square meters over two floors.
Women’s and men’s accessory and bag collections. Women’s ready-to-wear and shoes.
PRADA Lugano – via Nassa, 44 – end of June 2014
Total area occupied: 860 square meters over two floors.
Women’s and men’s ready-to-wear, accessories, leather goods and footwear collections.
LoL, Sandra
Photos: Courtesy of Prada
