Hello from New York City where I arrived yesterday. Tonight is the night: H&M x Balmain‘s launch party celebration will take place starting at 7pm local time with cocktails, followed by the fashion show, a concert and of course the pop-up store where guests are able to shop the collection before it will officially hit the stores on November 5, 2015.
I will be attending the event tonight and keep you updated on instagram @sandrascloset but you can also watch the live stream HERE or follow the #HMBalmaination hashtag to see whats happening at the show!
Below are some of my first impressions:
Still breathtaking: the first view on NYC when you come from the airport.
My hotel: The Nomo Soho, the former Mondrian Hotel, where I also stayed three years ago for the H&M x Maison Martin Margiela launch event.
The view from my hotel room.
A gift: the beautiful scarf.
Now, I am on my way to preview the collection ahead of the show and to interview Olivier Rousteing, Creative Director of Balmain and the fashion designer with the most instagram followers on earth.
Stay tuned for my report from the event coming up soon…
LoL, Sandra
Photos: Courtesy of H&M and © Sandra Bauknecht
