“Water is life is love is life is water is life is love is life is water”
This lovely surprise was waiting for me on my doorstep…
Evian® Natural Mineral Water has teamed with American designer Diane von Furstenberg for the design of its 2013 limited-edition bottle, marking the first time the brand has linked with a female designer. The projects reflects a playful celebration of life and features a nod to the designer’s iconic mantras with, “Water is Life is Love is Life is Water is…,” gracing the bottle in her distinct handwriting and an ubiquitous heart DVF logo in a special hue of red.
Since 2008, evian® has collaborated with the world’s most acclaimed designers including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courrèges. To date, 10 million Limited Edition bottles have been sold and distributed to over 150 countries worldwide.
Just in time for the festive season, the limited edition bottle will be sold in Switzerland from November at the retailers Globus, Manor, among others for CHF 2.40.
“I am so excited about this collaboration because I have always loved evian® and I think drinking water is one of the most important things we can do to love ourselves and love is life! To me it is all about living life to the fullest and I am so proud to work with evian® to spread such an important message.“ said Diane von Furstenberg.
About Diane von Furstenberg
Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later, she invented the wrap dress, which came to symbolize power and independence for an entire generation of women. After a brief hiatus, Diane reemerged on the New York fashion scene in 1997 and re-launched the iconic dress, reestablishing her company as a global luxury lifestyle brand. DVF is now sold in over 70 countries worldwide, and has 54 freestanding shops. In 2005, Diane received the Lifetime Achievement Award from the Council of Fashion Designers of America (CFDA), and one year later was elected to her current position as its President. Diane’s commitment to empowering women is expressed through fashion, philanthropy and mentorship. She sits on the board of the non-profit Vital Voices, and in 2010 established The DVF Awards to support and honor exceptional women and organizations.
If you are interested to hear Diane von Furstenberg speak about this collaboration in her own words, I invite you to step in her office by watching this video:
LoL, Sandra
Photos: Courtesy of evian®, Diane von Furstenberg and © Sandra Bauknecht
