As part of its partnership with UNICEF*, Louis Vuitton presents its new 2024 Silver Lockit collection, created in collaboration with House Ambassador, Millie Bobby Brown, who is also a UNICEF Goodwill Ambassador. She models the designs from this year’s collection, which once again illustrates Louis Vuitton’s tireless commitment to this global humanitarian organisation in its efforts to help the world’s most vulnerable children.
As with earlier editions, this collection features the emblematic miniature Lockit engraved with the word ‘LEARN’. This term is particularly meaningful to Millie as it shines a light on her actions to raise awareness of children’s rights and well-being, always advocating for a better world where children can grow, learn, be protected and thrive. For the first time, a full collection is proposed, consisting of an individual earring, a bracelet, and a pendant. The bracelet comes in four colours this year: red, blue, pink and black, and the pendant is redesigned with a longer chain. All products of this 2024 collection are engraved with the word ‘LEARN.’ The Silver Lockit, silver bracelet and necklace, from the permanent collection are still available.
«I am very proud to be a part of this project and to contribute through the design of this new Silver Lockit collection, which also supports an organization that’s incredibly dear to my heart. It’s my wish to ensure all children are provided access to an education.»
– Millie Bobby Brown
Louis Vuitton has raised more than $22 million for UNICEF since 2016 through sales of the Silver Lockit collection, which features new editions every year. For every Silver Lockit bracelet purchased, $100 is donated to UNICEF, and $200 are donated to UNICEF for every Silver Lockit earring and new pendant purchased.
The new edition will be available in stores worldwide as of 30th May 2024. The campaign for this new Silver Lockit collection will be revealed on the Louis Vuitton social channels starting 31st May 2024.
LoL, Sandra
Photos: © Louis Vuitton
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