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For the third consecutive year, I was invited by DIOR to Paris for a photo and video shoot to mark the launch of their newest beauty must-haves. Inside a transformed Parisian gallery, the new DIOR ADDICT FLUID STICK and DIOR VERNIS were revealed.
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DIOR ADDICT FLUID STICK
I am not joking when I am telling you that this is a real makeup revolution and you will love it. It is the first lip hybrid on the market that can do it all in one single stroke. It is not a gloss, not a lacquer and not a lipstick, it is something completely different, a new technology fluid that you can barely feel, but that delivers maximum color, glossy shine and a “no makeup” feel in one lip color. With the help of its intense, long-hold pigments, the water-based formula and its applicator in the shape of the stick of a lipstick, its application becomes a pure sensory feeling.
Available in 22 shades from April 1, 2014 for CHF 51.50 each.
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DIOR VERNIS
As most of you know, I am a huge fan of Dior nail polishes and their top and base coats. Therefore I was a little worried when I heard that Dior has completely reformulated its nail polish palette as I asked myself if it was anyhow possible to improve those fabulous products. Truth is, it was! The new formula intensifies Dior’s manicure know-how, resulting in a salon-worthy finish. If you love gel nail polishes, then be sure to check out the latest from Dior.
Available in 21 shades from April 1, 2014 for CHF 37.00 each.
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Lovely Alexandre helped me pick out the perfect shades for my photo and video shoot with Dior.
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My nails were designed in a half moon shape in a delicate and seductive violet (338 Mirage) by Dior’s newly appointed Nail Designer Anatole Rainey, my lips colored by Violette in a bright coral (373 Rieuse) and hair done by the uber-fabulous Cyril Auchere.
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The video we filmed for the new amazing beauty products can be seen here.
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My photo shoot took place in a specially created Digital Gallery designed by Guillaume Lemaitre and Oliver Weppe of GL-OW.
Redefining the artistic experience through projections, atmospheres and striking visuals, the four must-have shades for nails and lips within Dior’s new palette of colors were the inspiration for the art installations. The perfect backdrop for my photo shoot.
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The four sophisticated, ultra-trendy it-shades are 754 Pandore, 551 Aventure, 575 Wonderland and 338 Mirage.
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I had an amazing time in Paris. A huge thank you to the whole Dior team for this extremely fun photo and video shoot and to Céline for taking some backstage photos! Addict is my Dior!
LoL, Sandra
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Photos: Courtesy of Dior, GL-OW and © Sandra Bauknecht