Tiffany Forge

Tiffany & Co. today announces the debut of its latest jewelry collection: Tiffany Forge. Crafted from sterling silver, Tiffany Forge celebrates the unique path that every individual creates. With a design that showcases links that are not closed; rather, they are open and unrestricted, the collection symbolizes a sense of openness to the twists and turns of life.

Tiffany Forge pays tribute to the House’s long tradition of crafting sterling silver masterworks, a metal that is deeply engrained in in the House’s heritage. Over a century ago, Tiffany & Co. set the U.S. standard for sterling silver purity (9.25 parts per 1,000 parts silver) and Tiffany Forge honors this legacy. When conceptualizing the collection’s signature open-link motif, Tiffany & Co. designers reimagined archival designs, including a pocket watch from the 1880s, a bracelet from Blue Book 1958 and a necklace from Blue Book 1975–76.

«Tiffany Forge and the collection’s signature open-link motif proudly honor our exceptional craftsmanship and showcases our hollowware workshop capabilities,» said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. «Each design has a bold look and feel. The silver collections have always been an integral part of our legacy and we are excited to expand our silver offering to include Forge.»

The full suite of the new Forge creations is featured in multiple expressions of an open-link motif with bold designs, offered in either high-polished or blackened sterling silver. The collection will include both narrow and wide chain iterations in necklaces, bracelets, rings, and earrings that play with scale and dimensionality.

The collection will be available at Tiffany & Co. stores globally, as well as on Tiffany.com, in October.

LoL, Sandra

Photos: © Tiffany & Co.
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Gal Gadot Stars in Tiffany & Co. Campaign

Tiffany & Co. presents its latest high jewelry campaign starring actress
Gal Gadot, who stuns in sparkling new designs from BOTANICA: Blue Book 2022, the pinnacle of the House’s jewelry portfolio. Shot in a pared-down environment, the photography features Gadot in key pieces from the spring Blue Book collection, including a dandelion-inspired diamond necklace
that can transform into five unique designs, as well as an orchid brooch, also transformable, and a
diamond and sapphire necklace that evokes thistles.

«I am incredibly honored to be a part of the new Blue Book high jewelry campaign and feel very fortunate to be able to represent the brand’s most esteemed jewelry collection during this exciting and transformative time,» said Gal Gadot.

Designs from Tiffany & Co.’s BOTANICA collection, Blue Book 2022, celebrating the timeless beauty of flora with these high jewelry pieces.

Gadot’s campaign represents the House’s first advertising venture with the actress. In addition to the new Blue Book designs, Gadot also wears several of Jean Schlumberger’s masterworks featured in BOTANICA, including his iconic Bird on a Rock brooch and the Fleurage bracelet. An exquisite creation that Tiffany & Co. artisans brought to life for the first time, the Fleurage bracelet is based on a sketch for a design that Jean Schlumberger once considered for the legendary Tiffany Diamond.

«Gal Gadot is more than a House ambassador. She epitomizes the effortless glamour, sheer sophistication and sense of modernity that Blue Book represents,» said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. «We are thrilled that she is the face of the new BOTANICA campaign

The campaign launches on Friday, April 22 on Tiffany.com, @tiffanyandco social channels, as well as in print and digital media globally.

If you are interested in reading an interview I did with Gal Gadot, click here please.

LoL, Sandra

Photos: © Tiffany & Co.
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.