Sandra‘s Closet

Fashion is a novel. And the Louis Vuitton Pre-Fall 2020 collection embarks on a narrative journey where the garments tell their own tales.
These characters from our wardrobe set the scene for our days, our moods, our lives. This meeting of periods, stylistic movements and anachronistic combinations brings to life a rich cast of costumes.

In such a ‘wearable library’, each outfit writes its own chapter made up of romantic monologues. Peculiar dialogues between stylistic rebellion and fine crafts- manship. An account of sportswear’s encounter with tailoring. Taking the cultural references even further, Louis Vuitton has adorned one of the collection’s t-shirts with the original cover from William Peter Blatty’s 1971 cult science-fiction novel The Exorcist.

To illustrate this collection – a term that works just as well with fashion as it does with literature or on the big screen – the House’s muses proudly take to book covers or film posters as protagonists, fitting perfectly into Louis Vuitton’s history and brilliantly embracing the role of adventurer.

LoL, Sandra

Photos: © Louis Vuitton

Louis Vuitton presents the second wave of its leather goods campaign, dedicated to the House’s «New Classics» bags as presented by actresses Alicia Vikander and Léa Seydoux (for the first campaign launch, click here for the previous post). Against the bright blue of a Californian sky, Craig McDean photographs these strong, graceful women and their Louis Vuitton bags.

Alicia Vikander carries the Capucines and Twist designs, while Léa Seydoux opts for the Dauphine and Capucines. The print campaign styled by Marie-Amélie Sauvé will feature in international magazines starting October, alongside a series of short digital films.

LoL, Sandra

Alicia Vicander with the Capucines bag in cream.

My favorite: Alicia Vicander with the Capucines bag in baby blue.

Alicia Vicander with another classic, the Twist bag.

Léa Seydoux and her Capucines choice in black.

Another great choice: Léa Seydoux opts for the Dauphine bag.

© Photographer: Craig McDean
Fashion: Marie-Amélie Sauvé