Sandra‘s Closet

DREST is the world’s first luxury RVR (Real Virtual Reality) platform – where the real and virtual worlds intertwine and fashion meets fun. DREST is the leading fashion styling mobile game with creativity, user-generated content, shopping, entertainment and philanthropy at its core. Founded in 2019 by Lucy Yeomans, the award-winning former editor-in-chief of PORTER, NET-A-PORTER.COM and Harper’s BAZAAR UK, DREST opens the gamification portal to the luxury fashion industry and provides individuals everywhere the opportunity to play in this exciting world.

Building on proprietary avatar technology, DREST combines gamification, advertising, e-commerce and data strategies, partnering with the most exciting brands and talent in the fashion and entertainment industries to offer an unparalleled in-game experience. DREST holds the elements of metaverse at its core, providing the platform for user-generated content through its styling challenges, evoking the very best of user play that inspires virtual creations to become real, and rendering the real in the virtual world.

Featuring and working with over 250 luxury brands including Gucci, Bottega Veneta, Prada, Off-White, Loewe, Valentino, Cartier, Burberry and Fendi, DREST’s digital fashion assortment is provided by both Farfetch and brands directly, enabling users to easily discover and shop the latest collections.

In 2020 DREST introduced some of the most forward-thinking runway names as Supermodel avatars. As well as being digital fashion innovators, Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine are all advocates for vital charities and movements; as part of their partnership with DREST, the company has pledged to match 50% of the revenue earned in game by the Supermodels as charitable donations.

DREST is available to download from The App Store.

LoL, Sandra

Photos: Via Drest
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Finally, I have made it to Paris for Fashion Week. Today, two blockbuster shows will take place, Chanel this morning and Valentino this afternoon. For those, who are at home, here is your chance to follow everything real time via app or livestream here on Sandra’s Closet.

So excited for Chanel Airlines, sounds very promising as a theme. The only bummer today is the weather here in Paris. It is raining cats and dogs…

You can discover the Chanel S/S 2016 Ready-to-Wear show on the House’s new fashion mobile application. Fully implicated in the digital world, the Chanel has revised its app, already adopted by two million users. Developed in thirteen different languages, the Chanel Fashion application is free to download and available for iOS and Android mobile phones.

Below, you can watch the Valentino live this afternoon. Enjoy!

LoL, Sandra

Photos: Courtesy of the Brands and © Sandra Bauknecht

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