Birkenstock First Drop of 2nd 1774 Collection

BIRKENSTOCK 1774 launches its second collection following their successful first collection launch at Frieze Los Angeles in January 2020. An exclusive first drop will be available at 1774.com and selected retailers worldwide from September 20th before the collection is released globally in February 2022.

BIRKENSTOCK’s favourite heritage styles are re-imagined with modern edge, as the iconic
Arizona and Boston designs arrive in seasonless developments that showcase new hardware, branding, and materials. Two styles from the first drop.

The full leather Arizona builds on the first season, as the signature slim leather sole is relaunched in embossed premium leather, with a crocodile effect in black. The signature BIRKENSTOCK buckle forms a classic basis of elegant versatility. This Arizona is crafted in a black tone with matte finished edges, for a timeless appeal.

An ode to the iconic Boston is translated in canvas straps on ultrasoft suede leather. With a nude, soft EVA outsole, the Boston is crafted in an anatomically shaped BIRKENSTOCK cork-latex footbed, wrapped in exquisite, smooth Nappa lining. The newly developed square buckle is for perfect adjustability.

The Boston is a unisex style and the Arizona is available until size 42 – both show the ultimate craftsmanship and unrivalled comfort that BIRKENSTOCK 1774 is renowned for. Distinctly 1774, both arrive with the logo imprinted in the footbed, with an additional exclusive shoe box and dust bag in 1774-design.

LoL, Sandra

Photos: © Birkenstock 1774 / Torvioll Jashari
@birkenstock1774 #birkenstock1774

Birkenstock x Proenza Schouler – Part 2

Birkenstock continues its collaboration with Proenza Schouler, reimagining styles from the original collection in bold new colors.

Proenza Schouler, the New York ready-to-wear brand, founded by Jack McCollough and Lazaro Hernandez in 2002, unite with Birkenstock by their common appreciation for form and functionality, the collection is inspired by a combination of utilitarian workwear and athletic footwear. Executed in a polished, specchio calf leather, the shoes feature a hook-and-loop closure in place of hardware buckles and are finished with industrial contrast topstitching to further refine the classic Birkenstock sandals, Arizona and Milano.

The collaboration showcases iconic Proenza Schouler palettes with vibrant cobalt blue, rustic luggage burgundy, and elevated neutrals in black and ecru; a transitional color range intended to carry the wearer from late summer to early fall.

«We are thrilled to expand on our collaboration with Birkenstock; Birkenstock and Proenza Schouler both share a common respect and admiration for the craftmanship and detailed work that is integral to all of our products. We are excited to pick-up where we left off and expand on the collection with fresh colorways that feel very in the moment and true to our brand.» – Jack McCollough and Lazaro Hernandez

For this special re-issue, Birkenstock and Proenza Schouler have enlisted photographer Collier Schorr to capture King Princess as the face of the campaign. The New York native singer and songwriter emulates the artistic and unapologetic individualism that is heritage to both brand identities. The capsule collection will be available at 1774.com, proenzaschouler.com, select Birkenstock and Proenza Schouler retail locations, as well as select retailers worldwide from August 6th.

TO SHOP BIRKENSTOCK ONLINE, CLICK HERE PLEASE.
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LoL, Sandra

Photos: © Birkenstock – © Collier Schorr 
@birkenstock1774 @proenzaschouler #birkenstockxproenzaschouler
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Birkenstock x Rick Owens

Following the success of the first two seasons, the partnership between BIRKENSTOCK and RICK OWENS is set to continue. The original and first project for BIRKENSTOCK re-emphasizes the importance of this project, being more than a collaboration.

The designs of the Rick Owens Arizona and Boston styles with extended straps, as well as the Rotterdam were updated with black metal rivets and hardware. All styles come in classic black, varying smooth, soft leather. Additionally, the Arizona and Boston are available in iridescent foiled leather.

«For our continuation with BIRKENSTOCK, in addition to the longer straps from our first season together, I’ve added a sprinkling of riveting on sandals that could have come from one of my favorite Fritz Lang movies», states Rick Owens.

The collection features the anatomically shaped BIRKENSTOCK cork latex footbed, covered with smooth premium Nappa Leather and the Rick Owens co-branding.

«Rick Owens continues to play an important role in our partnerships, his voice being totally unique and more relevant than ever. We are proud to partner with this independent designer on such level», states BIRKENSTOCK CEO Oliver Reichert.

The collection is available now to shop at NET-À-PORTERicon, and MATCHESFASHION.

LoL, Sandra

Photos: @birkenstock1774 @rickowensonline #birkenstockxrickowens
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Birkenstock x Proenza Schouler

BIRKENSTOCK, the cult German footwear company and the iconic New York fashion brand, Proenza Schouler, have teamed up to launch a unisex collaboration. Inspired by the BIRKENSTOCK core ingredients of quality and function, Proenza Schouler’s Jack McCollough and Lazaro Hernandez add their uniquely New York point of view to two iconic Birkenstock styles – the Arizona and Milano.

Birkenstock x Proenza Schouler – Arizona

The shoes feature Velcro closures in place of hardware buckles and are finished with industrial contrast topstitching to further refine the classic sandals while maintaining their traditional form and functionality. The collaboration features a timeless palette of black, white, ochre, and silver, and is rendered in polished, specchio calf leather derived from past and present Proenza Schouler collections.

Proenza Schouler S/S 2020 runway

For this special partnership, BIRKENSTOCK and Proenza Schouler have enlisted Juergen Teller and Peter Miles as creative collaborators. For the launch, a 3-dimensional visual concept were designed that embodies both the artistic approach of the designers’ process as well as the timelessness and elevated craftmanship of the BIRKENSTOCK manufacturing heritage.

Birkenstock x Proenza Schouler – Milano

«We are excited to be partnering with BIRKENSTOCK as we have been longtime admirers and devotees of the brand. We are also thrilled to be working on this exciting venture alongside Juergen and Peter. BIRKENSTOCK and Proenza Schouler both share a common respect and admiration for the craftsmanship and detailed work that goes into all of our products, and we are excited to celebrate these all-important qualities in our collaboration.» – Jack McCollough and Lazaro Hernandez, Designers and Founders, Proenza Schouler.

TO SHOP BIRKENSTOCK PROENZA SCHOULER, CLICK HERE PLEASE.

LoL, Sandra

Top Image: Photography Juergen Teller – Art direction Peter Miles; via Net-à-Porter
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