Sandra‘s Closet

Ladies and Gentlemen, don’t forget that this week on the 6th of November the Alexander Wang x H&M collection will hit the stores. To get you in the shopping mood, I would love to show you all the impressions of the amazing launch event that took place at the Armory on the Hudson, an indoor track and field stadium in New York City Mid October. When H&M celebrates a designer collaboration, it means that VIP’s from the worlds of entertainment, fashion, and Hollywood, follow the invitation with pleasure. This year, I spotted for example Jessica Chastain, Dakota Fanning, Justin Theroux, Mary J Blige, Kate Mara and many more.

H&M approached Wang a year and a half ago, and the designer immediately knew he wanted to take things in a different direction than anything they’d tried in the past. “They’ve done such an incredible job with the previous projects, everything from Versace and the archival Margiela,” he said. “But the approach had to be different for this one, both for me and for H&M.”

Alexander Wang is the first American to partner with the company whose designer collaboration program is in its tenth year. He mixed sports and performance for everyday life by capturing the speed of the city. Using technical details and functional fabrics, Wang created the perfect versatile performance wear wardrobe for both, men and women, a collection to be worn on the street, in the gym, at the club – the way we live our lives today.

After a men’s and women’s full speed runway fashion show, the doors of a pop-up store opened where we could shop the collection first hand (click here to see what I got myself). The evening culminated when Sharaya came on stage as the opening act before the rare performance by Missy Elliott took place. She was so fantastic that even Alexander Wang, who had said earlier during the press conference that he doesn’t do sports, jumped on stage and danced crazily to her vibes. The party continued with music by DJ’s Diplo and Jesse Marco. It was again one of those magic nights with a gazillion of highlights that I will treasure forever.

Let me show you more impressions of that fantastic event:

Me arriving at the event location in a Moschino S/S 2015 look (the outfit post will come up tomorrow).

Dakota Fanning rushing to her seat.

The Armory on the Hudson from the inside.

Actor Justin Theroux…

… was extremely charming. Now, I understand Jennifer Aniston.

A redhead seldom comes alone: Jessica Chastain…

…and Eddie Redmayne.

Glamourous front row: Actors Dakota Fanning, Eddie Redmayne and Kate Mara.

An energetic acrobatic performance before the runway show…

… that captured the speed of the city.

Mary J Blige seemed to like it a lot.

A confetti rain was the perfect backdrop…

… for a happy Alexander Wang running around the catwalk.

Me taking the provided boxing gloves to get ready for the fight…

… in the pop-up store.

I was in the first slot. Therefore it still looks pretty quiet.

Even the supermodels went crazy for the collection, here you see Karlie Kloss.

Swiss girls: Barbara and Karo with me.

Before the runway show, I caught singer Sharaya…

… who was the opening act that night.

The highlight of the event was the performance of…

… Missy Elliott…

… who rocked the stage…

… that even Alexander Wang couldn’t stop dancing.

Party time…

… that the Swiss crowd didn’t need to be told twice. Being the only rooster in the yard, René Zibold, PR and Communication Manager for H&M Switzerland, surrounded by the Swiss girls (check out his travel tips for Paris here) going crazy.

Thanks H&M for taking me on this amazing adventure, to be continued next year…

LoL, Sandra

Photos: © Sandra Bauknecht and Courtesy of H&M, Andrew H. Walker/Getty Images for H&M