Recently I was invited by Net-à-porter 
to London for an intimate evening with A-list style icons Mary-Kate and Ashley Olsen to preview their beautiful S/S 2014 collection. Named after London’s historic Savile Row, THE ROW delivers a directional take on tailoring with a focus on clean lines and refined cuts.
For the new season, the twins were inspired by travels around the world and imagined a modern, well-dressed nomad woman. There were references of Arabia in the long layers and the models’ veils, Northern Africa in the printed djellaba, a fishing village in the macramé sweater and matching cross-body hobo bag, and some Siberian influences in the dense outerwear.
It’s the first time Ashley and Mary-Kate are offering shoes, and they’ll be sold in limited editions. The Row’s fans would be wise to put their names on the list now.
Mary-Kate to the left and Ashley to the right with me
YOU CAN SHOP THE ROW ONLINE HERE. The best address to get an elegant downtown mix of superbly crafted wardrobe staples.
LoL, Sandra
Photos: Via style.com and © Sandra Bauknecht
Estée Lauder unveiled Modern Muse, the new fragrance inspired by the intriguing duality of today’s woman, with a spectacular muse-themed party held at the Solomon R. Guggenheim Museum during New York Fashion Week.
The glamorous event was attended by fashion, art, design, media, and film industry luminaries and their muses and I felt very honored to have been invited.
The highlight of the evening was a performance by The Dolls: Mia Moretti and Margot, who curated an unforgettable musical experience, in celebration of all modern muses, with live vocals by Margot and the debut of their new single “Southern Swing (Ft. The Original Pinettes).”
Enjoy my photos from this amazing night and see all the celebs which were there!
The face of the campaign:
Gorgeous Arizona Muse (Click here to read the interview I did with her).
Designer Olivier Theyskens and his muse Anouck Lepère.
Estée Lauder’s spokeswomen: Hilary Rhoda and Joan Smalls.
Carolyn Murphy
Tom Pecheux, Creative Makeup Director for Estée Lauder, with Carine Roitfeld and the Olsen Twins.
Actress Drew Barrymore
Linda Evangelista
Joan Smalls with me
Talking to Mary-Kate and Ashley Olsen whom I just saw again in London for an event with net-à-porter. The post will be coming up shortly. So please stay tuned!
LoL, Sandra
Photos: © Sandra Bauknecht
American actresses Mary-Kate and Ashley Olsen launched their hip ready-to-wear and accessories label in 2007.
The brand’s name The Row derives from London’s historic Savile Row which has inspired their line: Traditional tailoring with a strong focus on clean lines, ultra-refined silhouettes and figure-flattering fit. I am completely in love with the leather mini skirt and long cashmere cardigan.
So good news is that the famous twins started their e-commerce business today. With worldwide shipping, the cult label is available to fashionistas everywhere.
The F/W 2010 collection is an understated and classic take on everyday’s wear with an edgy twist to it. The luxurious fabrics underline the effortless chic. This is minimalism at its best.
LoL, Sandra
Mary-Kate to the left and Ashley to the right with me
