Isabel Marant x H&M Launch Party in Paris

Cover Isabel Marant for H&M Launch Party in Paris - Sandra Bauknecht

Yesterday I flew to Paris to attend the launch event of the amazing collaboration between the Queen of Cool Isabel Marant and H&M.

January Jones-IsabelMarant-Freida PintoJanuary Jones, Isabel Marant and Freida Pinto

In the evening, the major Paris fashion party took place and I couldn’t have been more excited to join in the fun. Celebritites such as Audrey Tautou, January Jones, Freida Pinto, Alek Wek and Olga Kurylenko entered the red carpet and partied in a lively urban atmosphere catching Marant’s bohemian energy until late.

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The ambiance was outstanding, being transported into a street slice of Paris, in the early 90s, the time when Isabel debuted her eponymous line: bars, night clubs, brasseries, neon signs, pizza shops, souvenir shops, epiceries, street vendors and people casually enjoying a stroll in the outdoors.

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There was even a roller skating rink.

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“I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA,” says Isabel Marant here with Olga Kurylenko.

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The collection was presented in a cinematic setting that mixed images, films and models. The minute the DJ played the sounds of La Boum I went straight to heaven, or let me say travelled back in time… “Dreams are my reality. The only kind of real fantasy…”

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The live music performance by Grandmaster Melle Mel and Rappers Delight, originally of Sugarhill Gang, lifted the atmosphere of this bohemian style party even more.

Sandra Bauknecht- Freida PintoGorgeous Freida Pinto with me

For actress Freida Pinto was it the second H&M collaboration she attended and for her “it’s important to collaborate with designers who young girls aspire to, but it’s also for girls like me who love shopping at H&M – to make fashion that is not just beautiful and classy but also affordable.”

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Later at night, the pop-up store opened and we were able to shop the collection before it will officially hit the stores on November 14, 2013. Believe me, it felt like a war scenario…

Sandra Bauknecht attends the Isabel Marant for H&M Launch Party in Paris

During the day, I had already had the chance to explore the collection up close and to interview the charming French designer. A post about which pieces have to be on your shopping list will be coming up shortly.

It was THE party and I had an amazing time! During my ride home, I heard that the contract for the next collaboration had already been signed and that it will be something very special…

LoL, Sandra

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Photos: © Sandra Bauknecht

At the amfAR Gala 2013

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THE EVENT

Last Thursday, I was invited to attend the prestigious annual amfAR gala at the Hôtel du Cap-Eden Roc, which was probably THE most high profile event I have ever been to. From sitting at Paris Hilton‘s table, having dinner with A-listers such as Leonardo DiCaprio, Nicole Kidman and Sharon Stone, enjoying musical performances of the likes of Duran Duran or Shirley Bassey to witnessing Anna Dello Russo‘s best dance moves during the unbelievable ULTIMATE GOLD COLLECTION FASHION SHOW curated by Carine Roitfeld. Everything was superlative. For a ticket price of around €8000.00 it should be, shouldn’t it?!

Below, I put together my very own photo diary of the event with of course some exclusive footage. The invite said that nobody was allowed to take pictures, that if you were seen, the camera would be confiscated immediately. But I managed to get some great shots! Enjoy!

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MY OUTFIT

As gold was a dominant detail of the event, I went for a look in this radiant colour.
Python leather dress (every scale is handsewn on this piece) and matching heels by Tom Ford, Twenties stay-up in black by Wolford, Catwalk patent leather bag with crocodile print by Saint Laurent and earrings by Chanel.

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THE CELEBRITIES

VIPS in attendance included: Sharon Stone, Jessica Chastain, Carine Roitfeld, Bonnie Wright, Aishwarya Rai, Paz Vega, Rosario Dawson, Goldie Hawn, Janet Jackson, Milla Jovovich, Heidi Klum, Kylie Minogue, Nicole Kidman, Audrey Tautou, Kristen Scott Thomas, Christopher Waltz, Leonardo di Caprio, Dita von Teese, Paris Hilton, Adrien Brody, Zachary Quinto, Thom Browne, Daniele and Roberto Cavalli.

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THE COCKTAIL RECEPTION

If you have ever been to the beautiful gardens of the Hôtel du Cap-Eden-Roc, you know how gorgeous the atmosphere is. It was amazing to enjoy a glass of bubbly while watching all the celebs arrive.

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Milla Jovovich

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Golden Girls: Anne Meyer-Minnemann (German Gala magazine) with me

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THE DINNER

Roberto Cavalli was the official decor sponsor of the 2oth amfAR Gala 2013 with iconic pieces of his Home Collection. Dinner was a feast for the eyes, but unfortunately not a culinary delight. The food was unpalatable.

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THE AUCTION

During the gala dinner, celebrities such as Heidi Klum, Nicole Kidman, Goldie Hawn and Janet Jackson went on stage and gave a little speech. The auction conducted by Simon de Pury included one-of-a-kind items, such as a trip to space with Leonardo DiCaprio that went for 1.2 million euros, a week at Donna Karan’s resort home in Parrot Cay, and a family portrait sitting with Annie Leibovitz. But these were just a few of the items sold at amfAR’s most successful benefit event to date. Cinema Against AIDS XX exceeded all expectations, raising nearly $25 million in a single night, helping amfAR in its continued fight against HIV/AIDS.

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Janet Jackson

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I was seated at a very fun table with Paris Hilton and her boyfriend River Viiperi

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…model Toni Garrn joined in the fun…

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…as well as American jewelry designer Dawid Yurman who was also at the table.

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Danish actor Mads Mikkelsen (The antagonist in Casino Royale) with me

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Paris Hilton

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Gorgeous Jessica Chastain (The face of Yves Saint Laurent’s Manifesto).

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THE MUSICAL PERFORMANCES

After placing their bids during one of amfAR’s legendary auctions, the charitable crowd was moved by musical performances that ranged from Dame Shirley Bassey singing “Goldfinger” to Ellie Goulding and a rare live performance by Duran Duran. As John Taylor and Simon Le Bon, surrounded by swaying models, rocked on the stage, I leapt from my dinner table and began dancing.

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Simon Le Bon rocking with Alessandra Ambrosio

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Anna Dello Russo was also moving to the beats

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Would love to know what Giovanna Battaglia just heard?!

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THE ULTIMATE GOLD COLLECTION FASHION SHOW

Personally speaking, the highlight of the event was the fashion show curated by Carine Roitfeld. Forty top models participated in a spectacular runway presentation of one-of-a-kind gold looks with gold jewelry from emerging and established designers. See my favourites below:

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Karolina Kurkova in Roberto Cavalli

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Joan Smalls in Givenchy

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Toni Garrn in Vionnet

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Julia Restoin-Roitfeld in Valentino

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Ashleigh Good in Chanel

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Angela Lindvall in Burberry Prorsum

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Anna Dello Russo danced down the runway in Pucci and Bvlgari

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…and Pucci’s Creative Director Peter Dundas cheered along with Vladimir Restoin-Roitfeld.

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After the runway show, Sharon Stone auctioned off this amazing gold collection in a very witty and entertaining way, exhorting the crowd to bid higher and higher. “The bid is a million dollars—I mean euros,” she said. “Won’t someone give more?” Yes, this night somebody did. All the outfits went for 1.2 million euros. You can see the lucky couple below.

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THE AFTER PARTY

Moncler was sponsoring the after party that seemed a little boring compared to the gala dinner. Most of the celebrities left and that might have been also due to the terrible weather conditions that had occurred all of a sudden. The wind was beating like crazy as you can see.

I was having so much fun that it felt like I already flew to space with Leonardo. Stay tuned for more upcoming post from Cannes with Chopard!

LoL, Sandra

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Photos: Courtesy of LoveGold, © Getty Images and © Sandra Bauknecht